I Love Lists! (Especially Useful Ones)

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyBloggers will tell you, lists are popular with readers. Very popular.

In fact, the most successful bloggers regularly add lists to their blog to attract people who like their information compartmentalized and easily digestible.

This list I happened across from COMMS Corner, incorporates just about everything you might need to know about social media marketing. It is current, relevant, and handy. Plus, since it comes in list form, it is easy to read and understand.

And who doesn’t like easy?

What is a social media campaign? What is a marketing campaign with an element of social media amplification? What is a series of tactics versus an actual campaign?

Yes, putting social media activity into specific boxes in difficult. And, it is why splitting up social and more traditional marketing practices can often do more harm than good.

In any event, we’re all still learning and there are a bunch of examples out there to learn from.

Here are 194 social media campaigns / case studies that have been published online in 2011 that might come in handy as a reference point for you.
Five of Summer’s sizzling social media campaigns (via TheNextWeb) – includes Visa, Perrier, McDonald’s, Fridigaire and Ronzoni
10 fantastic social media campaign videos you shouldn’t miss (via TheNextWeb) – includes Ben & Jerry’s, Renault, Volkswagen and Heineken
Six new and innovative social media campaigns to learn from (via Mashable) – includes Samsung, Intel and Ford
Five top social media campaigns (via SearchEnginePeople) – includes Bing, Skittles and Red Bull
Nine successful social media campaigns / tactics from big corporations (via Inc) – includes Nike, JetBlue and Flight Centre
15 of the best social media campaigns from the travel sector (via tnooz) – includes KLM, Travelocity and Klout / Virgin
2011 Grammy Awards Social Media Campaign (via Mashable)

Click here to get the entire list, but some other really useful information.

Team Caffeine

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