How To Start Making Social Media Metrics Meaningful

by Lori · 0 comments

Are you addicted to “just in case marketing”?

Before you answer, let me explain.

There are a gazillion tools you can use to measure just about anything online.  With the blow up of social media and more brands asking for solid ROI metrics, software developers are crawling out of the woodwork to give you the latest and greatest – by the droves.

So how do you choose?

I’d challenge you to wait to make your pick until you understand what you are trying to measure and why. Having the best tools at your fingertips with no experience to apply meaning to the metrics is a complete waste of time and resources.  Sometimes just using free tools like Google’s keyword tool or wonder wheel, with the right approach can be all you need.  Tools like Social Mention are also free, but if you don’t know what you are looking for or what to do with it when you find it, then what is the point?

It is easy to get lost in different metrics that don’t help you improve your strategy but turn into a burden. Avoid making this mistake by focusing on a few key elements to track. As David points out, you can measure how many people are reading your blog posts. You can track your performance in search engines. You can see how many people are following you on Twitter. All these things demonstrate your reach and how it is growing (or decreasing). The bigger the exposure, the more triggers to the sales process you are creating.

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