How to Choose a Social Media Consultant (Part 2)

by David · 0 comments

Why your social media consultant must have high emotional intelligence

This article is part 2 in the series How to Choose a Social Media Consultant

You might think this is a weird article to include in a series on choosing a social media consultant.

But not only is it included in the series. It’s second in the series.

That’s because it’s vital.

The key’s in the name.

Social media is about being social.

People with high emotional intelligence are better at social. They’re better at listening. They empathize. They’re optimists.

Social media can be time consuming.

Emotionally intelligent people are self motivated and have good time management skills.

Social media can be confusing.

Those with emotional intelligence make natural leaders. They cut to the chase. No BS.

That’s why your social media consultant must a high emotional intelligence quotient (EQ).

Don’t employ a social media consultant without checking out their EQ. They might be awesome data crunchers, or amazing strategic thinkers. But unless they can get on with people, they’re doomed to fail.

Let’s look at this in more depth.

Emotional intelligence gives you empathy. It lets you see the world from another person’s point of view. A social media consultant with emotional intelligence is able to get inside the minds of your customers and understand them. That gives you the edge when creating your social media strategy.

People with emotional intelligence are good listeners. Social media is way more about listening than speaking. Like empathy, listening gives you insight into the minds of your customers. Only this time, you’re using the exact same language as your customers.

Some days, social media kicks you in the teeth. You work for months on a campaign, and it backfires. When that happens, you need someone on your team who can look on the sunny side. That’s the guy or gal with emotional intelligence.

Recruitment consultants call EQ soft skills. They’ll tell you hard skills (e.g. qualifications) will get you an interview, but soft skills will get you the job. That’s because soft skills make you a better sales person, and easier to get along with. Soft skills are all about how a person interacts with others, their coworkers, customers and others they meet in the workplace.

Are you convinced yet?

According to Charles Darwin, being able to express emotions is one of the things that gives humans the edge over animals. Because we can express emotions, we’re better at surviving.

Want to survive the social media jungle?

Get a social media consultant with high emotional intelligence. You won’t regret it.

Next week: What you can (and can’t) expect from a social media consultant.

David is Social Caffeine’s acting editor. He’s British, but we don’t hold that against him.

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