How Important Is Your Blog Headline? (Read This Or Die)

by Randy Clark · 8 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety
A few weeks ago, I guest posted on

Thank you Lori, it was fun!

Many of you seemed to enjoy it…it was tweeted over 200 times!

Tweetreach showed 399,000 impressions from the first 50 Tweets

(I was too cheap to pay for the full report).

However, except for a handful of friends, the tweets didn’t mention my twitter handle. The tweets and re-tweets, as well as many of the comments seemed to be directed to Lori, as if she authored the post, even though I mention my wife several times in the article.

(I don’t believe Lori has a wife—LOL.)

Before I continue, let me clarify my point:

I’m not upset, ranting, or disappointed.

On the contrary, Lori is great for allowing me to “borrow” her blog.

This caused me to wonder, though. Considering the post’s reach had referrences to Lori, instead of the actual author…

Did people read the post or ONLY the headline?

I’m certain some of the tweets and Likes were automated, but not all of them were, and certainly the comments weren’t.

So…I ask again, “How important is the headline?”

IMHO, it is far and away the most important piece of writing in the post.

One of these days, I’m going to experiment with a great title like, “10 Ways to Convince Your Boss He Wants to Give You a Raise.” Then fill the body with Blah blah blah! Blah blah? Blah blah blah blah; blah blah blah.

(Did you notice the proper use of the semi-colon?)

Do you think I’d get a few tweets?

So what makes a great headline?

Here are a few headline ideas with examples:

  • Ask a question. (I like open-ended questions)
  • Solve a problem or offer a benefit.
  • Jump into a debate or controversy. (What’s on your audience’s mind?)
  • Use appropriate humor. (This isn’t as subjective as you’d think, btw.)
  • Include keyword phrases. (Don’t be Captain Obvious with this one.)

I read a great post from Problogger on this exact topic and here’s what it said…

What You Can Do To Get Your Blog Read

If you believe your blog is receiving some attention, but not being read (lack of comments may be an indication), you must consider what can be improved to make it easier to read, before you do anything else.

  • Be brief
  • Format to make it pleasing to the eye, use bullet points etc.
  • Talk like… you. Be yourself—it will come through
  • Be funny, engaging and/or informative—hold your readers’ interest

I hope this has given you some ideas to consider.

Let me know what you would add, and watch for my next post—How Math Whiz Predicted Lottery Winner!

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{ 8 comments… read them below or add one }

Bodyn Soil August 25, 2011 at 10:09 am

hehehe.. Funny post and I did notice the use of the semicolon, well after you mentioned it at least.


Randy Clarktko August 25, 2011 at 1:18 pm

Thank you, it was fun; I enjoy writing humorous posts.


Mohammad Faizan August 25, 2011 at 7:57 pm

An amazing post there Randy :D! It was truly a pleasure to read it :D! The tips that you’ve shared are truly amazing & they’re quite true.

A blog headline is indeed very important and can easily be a reason for increased views.
Thank you so much for sharing such amazing tips with us :D!


Randy Clarktko August 26, 2011 at 8:23 pm

Thank you, it’s been a trial and error effort on my blog to figure a bit of this out.


Mikel King August 31, 2011 at 1:54 pm

Hey Randy,

After a few boneheaded gaffs I have promised my twitter following that I will not retweet anything unless I have checked the source directly MYSELF. This is not to say that I do not have feed that won’t tweet URLs without my personal inspection. Regarding those I only setup feeds from reliable sources that I trust and that compliment my content stream.

That all being said I have observed the phenomenon you mention too many times. I think it’s sad but true that too many wish to be part of the conversation without actually saying anything. In other words the majority of people simply retweet without a second thought as a knee jerk kind of reaction.


Randy Clark August 31, 2011 at 7:23 pm

You bet. Look before you tweet. If I will not take the time to read a post why would I ask others too?


Babu M varghese September 7, 2011 at 11:06 am

Great blogpost. Blog head line is really important factor


Randy Clark September 7, 2011 at 12:45 pm

Thanks Babu, I believe, given the opportunity, your personality should come out in your title. In that way, the reader may get an idea of the voice behind the post. For example, by adding (Read This or Die) to the title of this post, hopefully the reader got the idea the voice will be a bit humorous – maybe even sarcastic. I love my latest title . “7 Ways to Save Fuel Like a Mother Trucker” seriously goggle it.


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