How A “Nobody” Made His Idea Happen At YouTube

by Lori Taylor · 21 comments

social media marketing|video marketingWho doesn’t love seeing the little guy win?

Even the big guys get inspired by surprising social media marketing wins by “the average joe”.

This story is awesome…

Some guy had an invention for bad breath. He presented to a group of college students and it was determined only 8% of people would be interested so he almost quit before he even got started.

Now pay attention – this is the good part…

Statistics without context mean NOTHING.

Pay attention to the numbers, respect them but then translate them to what it would mean to YOUR business.

Luckily, one brave student (maybe some would say he was too “dumb” to know better) raised his hand and said, “Yeah but 8% would still be millions of people…are you sure you don’t want to try? I’d be willing to help you.”

Now keep in mind the inventor had tried to get distribution deals but no one cared.

He was a “nobody”. No story, no following, nothing.

Sound familiar?

Just another guy with an “idea”.

And then another “nobody” offers to help.  Would you have said yes?  Would you have believed?

Well guess what guys?

Marketing done right can make those ideas HAPPEN even if you’re a NOBODY.

Social media HAS leveled the playing field.

Has it made it more noisy? Absolutely.

Are people beginning to suffer from “digital fatigue”? You betcha!

So what does that mean for you?

You have to try harder.

You have to be smarter.

And believe.  Never quit on before trying.

You must focus on relevancy, be interesting and extraordinary and you might just go viral.

As I tell MY clients, “Going viral is not a strategy – but it’s a kick ass “happening”.”

And for a few hundred bucks – one guy with an idea partnered with another with a vision for a social media marketing strategy and it was a match made in YouTube heaven.

Product or service demonstrations via video is one of the best ways to move away from feature focused marketing and transform into a story that people can relate to. Touch them on an emotional level to show how you could solve THEIR problem using your system is almost a sure fire way to get them coming back for me.

As I’ve said before, you can lead a horse to water but you can’t hold his head under the water and expect him to want to drink. Consumers are no different.

But let them “discover” you with a message that keeps them interested and motivated to “help” their friends with your solution?

Man oh man – that’s the key to your success – offline or online.

Just think if you were targeted with your YouTube promotion and found even 10,000 people to be interested in YOU in your local brand?

Be smarter with identifying your target audience and there’s no “telling” who they might “tell”.

If I had a restaurant – I’d have videos and photos of all my fabulous “specials”. I’d ask for reviews and support from my fans!

If I was a dentist or a plastic surgeon I wouldn’t just focus on fancy before and after photos. Bohrrring!

But having a customer give a video testimonial telling me I changed their life?

Especially if the person was average and people could relate to them?

Would I jump on that?

Does a fat boy love cake?

Heck yeah – all day every day. It would be a top line focus for me and it should be for you too!

Go word of mouth.

Go social media.

And cheers to the little guys with hopes and dreams for making a better world and making a few bucks along the way.

Grand freaking slam in my book. All day, every day. What do you think?

The first video below is background on the story – it’s short and WORTH it.

This video is how the magic happened. And yes, 10 million plus viewers is magic people – for any brand – anyone – for YOU.

Lori Taylor


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{ 21 comments… read them below or add one }

Janet @ The Natural Networker July 8, 2011 at 11:27 am

Lori, aloha. Though I had heard bits and pieces of this story, I had not heard the entire story. Lori, I absolutely love it! Thank you so much for sharing it.

What powerful lessons and reminders. It is a a Grand Slam.

Off to Go Social and share it with the online world.
Best wishes for a fantastic weekend. Aloha. Janet


LoriRTaylor July 24, 2011 at 5:43 pm

Thank you Janet – I hadn’t heard the whole story either – which is why I dug into it. Sometimes people quit too soon – they give up. They don’t believe in the possibilities. What I love here is that he gave it one more shot, got negative feedback from the group, except for one person. And that one person – took action – and boom – cinderella has her slippers back. LOVED it. Go little guy!!


LoriRTaylor August 8, 2011 at 1:42 pm

Thanks Janet for being such a giver. It’s why you are so successful. Glad to call you a friend.


Nethan Cardin July 8, 2011 at 11:47 am

Wow, 10 million views? They really struck gold with their video campaign. A lot of credit to the guy in the video too. He has a lot of charisma, and does a very good job engaging the customers in the video.


LoriRTaylor July 24, 2011 at 5:42 pm

He does – it’s well done. What I love is they took a chance, nailed it and won. I love little guy wins stories. Love it!


LoriRTaylor August 8, 2011 at 1:42 pm

What I love about him – is he’s just a kid who believed and took ACTION.


Justin Steele July 8, 2011 at 11:49 am

I can’t believe no one had come up with that product idea before. It seems so simple, yet so necessary. I always just assumed Mouthwash was making my breath smell good, but I’m not gonna take my chances anymore. They really have a good product, and a convincing video to go with it.


LoriRTaylor July 24, 2011 at 5:41 pm

It’s one of those things were mass media sort of controls it, you know? But Scope, Listorene, etc doesn’t work for everyone. They did a great job of hitting the “pain” points and then wrapping it up that they could solve all your problems. Wonderful!


LoriRTaylor August 8, 2011 at 1:41 pm

That’s what I loved about the story. So many good ideas and people aren’t sure how to execute. Sometimes the more creative you are the tougher it is to put into action. Finding the right partner to make your ideas happen is key.


Angila Vcal July 11, 2011 at 9:37 am

Thanks for sharing this. Another great story, that really is a good video too. Such a simple product, but the video really makes me want to buy one. Thats how all videos should be.


LoriRTaylor July 24, 2011 at 5:40 pm

I agree – it does make you want to buy one! So viral video is great when tied to a call to action of SOMETHING – and product demo is a great way to wow me. Make ME want to “do” it and I’m sold! Thanks for stopping by.


LoriRTaylor August 8, 2011 at 1:41 pm

It told a STORY, right? The key to EVERYTHING is telling the story.


Paulo Foy July 12, 2011 at 8:58 am

I am definitely going to share this with all my friends.

Great video, and a great story too.


LoriRTaylor July 24, 2011 at 5:39 pm

Thank you Paulo for stopping by – hope to see you this week on some new case studies!


LoriRTaylor August 8, 2011 at 1:40 pm

Thank you friend. It was an awesome story!


John Garrett July 26, 2011 at 1:55 am

Man, he’s a great presenter! I had actually seen this but had no idea of the backstory. Very inspirational. It makes you curious to see what comes off on the brush -they never really did give you a close-up so you want to see for yourself. Brilliant.

They make it look so easy, but if it was, everyone would be doing it, I guess 🙂


LoriRTaylor August 8, 2011 at 1:40 pm

He is right??? And you are so right about it not being as easy as it looks. You just have to jump in. Les Brown is a friend of mine and he says if just reading books and going to seminars worked we’d all be rich hot and happy!


Social Buzz Club July 26, 2011 at 6:34 pm

Great blog post Lori!!!


LoriRTaylor August 8, 2011 at 1:39 pm

Thank you – how much do you LOVE Social Buzz?? Now that’s collaboration at it’s finest FOR SURE.


Jonha Revesencio September 5, 2011 at 3:08 am

Winning title and undeniably winning story. Gosh, I am starting to love your blog already, Lori!


LoriRTaylor September 5, 2011 at 10:43 am

Thank you Jonha – blushing – I like you too – “love your blog” = happy dance (I’m a Leo)


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