Free Stuff

by Team Caffeine · 2 comments

Free Stuff

FREE: Social Media Audit Template

Social media consultant | Social Media Audit TemplateWhether you’re a social media consultant or someone who’s serious about building a better brand, this Client Digital Footprint Assessment is a MUST.

This is the exact marketing template I use to create a social media audit for my clients (also known as the “pre-nup”).

Managing clients’ expectations effectively can only be achieved by setting benchmarks of where their brand stands when you start. By setting social media marketing milestones, you identify how you’re going to take them where you need to go.

For your social media marketing campaign, it’s mission critical you have a full understanding the culture of the client’s company, their resources available to support your social media strategies, and also level set with them what your realistic goals are for the campaign.

Accountability on both sides of the table is the key to building a long lasting relationship with your client.

My post, The 10 Components of The Client Prenuptiual Agreement at Jay Baer’s blog Convince and Convert, will help connect the dots of why you should use a template like this.


FREE: Optimization Roadmap

Social Media Marketing| Website Optimization Tips For Ultimate ConversionsA PROVEN testing road map for web conversions.

First, lead them to water. Then, watch them drink. Optimize to capitalize.

Did you know according to a recent study by Nielsen/NetRatings, converts 12.8% of its visitors into sales?

And this guide can get you started down the same path!

If you want to succeed in this business you must focus on improving conversion rates as much, if not more than you do building traffic.


Even small improvements in your conversion rates can produce huge impacts on your bottom line. One of my large corporate clients  recently showed me every .10% improvement in conversion rate is worth 6 million dollars to them!

This is also a better way to beat your competitors in the PPC war!  If you can get better at optimizing your traffic, you don’t have to buy as much of it right?

Think about it this way: if you double your website’s conversion rate, you double the effectiveness of every marketing dollar you spend.


Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

{ 2 comments… read them below or add one }

carol February 14, 2014 at 5:06 am

Can you please help me
really need a paid job and this minute i cant go outside to get myself
one ( no car, low in money no work/economy) so im looking for a bloggers
job but they ask for 2000 plus followers and friends
Please follow my pinterest com/rialinardakis2
and friend facebook ( my dads) george plakidas azaleamy blog


Britt Jordan July 6, 2017 at 2:06 pm

I appreciated your point of view, we were just reading about this on . We can’t know what is working unless you start tracking granular results. Calls might be generated from your advertising or from organic searches. Either way unless you knew where the call came from, it might be a referral from a local colleague in a rotary club or guy down at the tire shop.


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