E-mail Marketing: 10 Staggering Facts

by Team Caffeine · 4 comments

Email StatsWhen it comes to online marketing, e-mail smashes the ball out of the park.

Here’s what you need to know to convince you of e-mail’s incredible power:

  1. E-mail vs. Facebook? E-mail Wins! With 2.9 billion users, e-mail is nearly three times as popular as Facebook. If all the e-mails sent each day in the world were a cup full of rice, then all the Facebook posts sent in a day would be 10 grains of rice.
  2. Subject lines matter. The most powerful words and phrases for boosting your open rate are “Free Delivery,” “Sale,” “Alert,” “News,” “Video,” “Weekly,” and “iPad.” Want to damage your open rate? Then include the words “Monthly,” “Webinar,” “Report,” “Today,” and/or “Learn.”
  3. Subject lines still matter. Nearly half (47%) of e-mail recipients choose whether to open e-mails based on the subject line.
  4. E-mail turns coal into diamonds. For every dollar invested in email marketing, the average return is over $40 ($44.25, to be precise).
  5. Most people are e-mail addicts. Nine out of ten (91%) e-mail users check their email inbox at least once a day. Seven out of ten (72%) check it at least six times a day.
  6. Your e-mail subscribers spend more than other customers. 83% percent more, in fact. The lesson? Get your customers subscribed to your e-mail list!
  7. Mobile gives you the power. Two-thirds (64%) of decision makers check their e-mail by mobile device. By comparison, 55% of all email users check their messages on a desktop computer.
  8. Many of us are drowning in e-mail. Some 45% of people don’t open all their e-mails because they’ve got too much to read in their inbox.
  9. Your customers are begging to hear from you. Two-thirds (65%) of e-mail recipients have “very high interest” or “high interest” in hearing about online deals related to their shopping interests. Only 7% expressed “no interest” in hearing about deals.
  10. E-mails give you one-on-one access. The average American has 3 e-mail accounts. Even so, 78% of people receive most of their marketing e-mails direct to their primary personal e-mail account.


Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 2 comments… read them below or add one }

Tony Eddicott January 15, 2014 at 12:21 pm

The stats don’t lie but strangely the subject lines in 2. could be exactly reversed to make me open or ignore… is that because I’m thinking like a marketer not a punter? I guess ‘know your audience’ is the takeaway from that 🙂


David Masters March 24, 2014 at 6:45 am

That’s a great takeaway. Also, those words will change over time. It’s about watching your own stats to see what works with your subscribers.


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