Pinterest Email Subscribers


This is a guest post by Sonja Jobson, founder of Success Lab.

Fans and flowers on social media networks are a beautiful thing. Platforms like Pinterest allow us to reach brand new people that we might otherwise never have been able to reach. You get to share great stuff, interact with a MASSIVE audience, and grow your brand credibility all at once.

Pretty sweet, right?

But if you stop there – if you never try to take your social media connections to the next level (we’ll talk about what the ‘next level’ is in just a minute) than you’re missing out big time.

Pinterest doesn’t allow you to communicate with your audience in the most effective way (same goes for all the other social networks you use). In fact, when you pin something to one of your Pinterest boards, only a small fraction of your followers will actually see it.

Which is exactly why you need to be working hard to transfer your network on Pinterest over to your email list.
Once you have someone on your email list, you can communicate with them in a much more effective and profitable way for 2 reasons:

  1. Email is more personal than social media, and more of your recipients will see your message when sent to an inbox verses a social stream.
  2. You own your email list. Unlike Pinterest, nobody can “shut down” your email list or change the rules.
    Today we’re going to go over the exact steps you can take to turn your Pinterest followers into email subscribers – and all you need to get started is an opt-in box for your email list, and an opt-in offer.

Step 1: Create an image for your free opt-in offer

You’re probably already aware that your opt-in offer is the content (or other type of gift) that you give people in exchange for singing up for your email list. Things like eBooks, guides, checklists, or video training series are popular.

The very first thing we need to do is create an image that represents your opt-in offer.

We’re going to use a free online tool called Canva to get the job done. We’re going to use a free eBook as our opt-in offer example, but you can use the same steps to create an image that represents any type of offer.

First, pull up (register a free account if you don’t already have one) and select “Poster” from the template options:


Inside the Canva editor, we’ll design our poster to look like the cover of our eBook. We can choose a background, graphic elements, and text.

For our eBook example, we’re going to pick a plain colored background, a simple graphic that supports our eBook’s topic, and create text that displays our eBook’s title and author:


After you’re satisfied with your design, download it to your computer:


Step 2: Create an email opt-in landing page that your Pinterest followers will love

You could put your email opt-in box on your homepage and send your Pinterest followers there to sign up – but an even better idea is to create a dedicated landing page for your email opt-in.

Having a dedicated lading page will make it easier and more enticing for your visitors to sign up, and there won’t be any distractions to get in the way.

Your email opt-in landing page can be simple: create a separate page without any of your regular website elements (like a navigation bar or side bar). Include a headline about your opt-in offer, some copy to explain the benefits it offers, and an opt-in box where people can submit their email address.

(Hint: if you want a super simple way to make highly effective landing pages, check out – not an affiliate link)

Here’s a sample of a simple opt-in landing page:


Step 3: Pin your opt-in offer image to Pinterest so traffic flows to your email list

Now it’s time to create a pin on Pinterest using our new opt-in offer image.

Head over to your Pinterest profile and click the plus sign in the upper right hand corner to create a new pin:


Follow the instructions to upload your opt-in offer image from your computer.

Choose a board for your pin and give it an enticing description. Make sure to tell people about the benefit your free offer will give them. For example, don’t just tell people to download your free eBook about buying a car. Tell them that they can grab your free eBook which will give them all the inside secrets to help them avoid overpaying for a car or driving home a dud. See? Benefits. You can also include a link to your opt-in landing page at the end of your description, but we’ll talk about an even more important place to put that link in a minute.

Once you’ve crafted a stellar description, click “Pin It”.


Now for the most important step: find the pin you just created and hover over it until a pencil icon appears in the top right corner:


Click on the pencil icon and an editing box will appear. In this box, there is a field where you can enter the source of your pinned image. It is super important that you put the URL of your opt-in landing page in this box so that your followers will be able to sign up for your list.


All done!

You’ve just created a pin that’s going to work overtime for your business. When people click on the image in your new pin, they’ll be shuttled off to your snazzy opt-in landing page and given the opportunity to join your list in exchange for your free gift.

For extra exposure, you can promote your new Pin on your other social network profiles like Facebook and Twitter. Then sit back, relax, and watch your Pinterest followers turn into email subscribers.

Your turn: what are your favorite list-building hacks? Share them with us in the comments below!

Sonja JobsonSonja Jobson helps small business owners and entrepreneurs become incredible on the internet with smart, fun, authentic marketing. Join the free Success Lab for more business building content, live Q&A parties, and access to a supportive community of entrepreneurs. 

Image credit: Twin Design /

Pinterest Boards

We live in the age of the visual. Pictures are no longer 1,000 words. They’re replacing words entirely.

Even Twitter’s in on the visual game now.

What was the game changer? Pinterest. It’s the social network that’s all about finding and sharing great images.

Yet it isn’t only a place to procrastinate. There are boards on Pinterest that inform and inspire.

After all, information makes a lot more sense when it’s portrayed in a picture. And just a single image can be a huge inspiration.

So what are the boards you should follow, as a social media marketer? Here are 19 of our favorites…

Social Media Marketing World

Follow 007 Marketing’s board Social Media Marketing World on Pinterest.

Board Followers: 6,500

Created by: 007 Marketing

Curated by: Various

A pinboard of social media-related infographics put together by thought leaders in the field of social marketing.

See also: Social Media Insights, a pinboard by Jeff Bullas.


Facebook ‘Mega’ Tips & News

Follow Ching Ya’s board Facebook ‘Mega’ Tips & News on Pinterest.

Board Followers: 6,500

Created and Curated by: Ching Ya

Stay on top of your Facebook marketing with this collection of Facebook infographics and tips from freelance writer and social media enthusiast Ching Ya.

See also: Facebook Tips for Business, curated by Lorna Sixsmith.

Facebook Marketing

Follow Mari Smith’s board Facebook Marketing on Pinterest.

Board Followers: 6,000+

Created and Curated by: Mari Smith

Get favorite Facebook marketing tips and infographics from the queen of Facebook, Mari Smith.

See also: Mari has another brilliant pinboard of Social Media Infographics.  

Helpful Marketing Ebooks

Follow HubSpot’s board Helpful Marketing Ebooks on Pinterest.

Board Followers: 16,500

Created and Curated by: HubSpot

HubSpot publishes some of the best eBooks in the marketing world. And they’re free! Following this board is a simple way of keeping up with their latest publications.

See also: Templates and Tools – everything you need to put HubSpot’s advice into action.

So Pinteresting

Follow M2 Media Management / Social Media’s board So Pinteresting on Pinterest.

Board Followers: 3,500

Created and Curated by: M2 Media Management

Keep up to date on the latest Pinterest marketing advice by following this board from M2 Media Management. Recent pins include 5 Design Tools to create Pinnable Images, How to Add Vine Videos to Pinterest, and What Consumers Love and Hate About Brands on Pinterest.

See also: Pinning Tips, a board created and curated by Pinterest itself, and Pinterest for Business Marketing by Cynthia Sanchez.


Google+ Resources #EvanG+

Follow Peg Fitzpatrick’s board Google+ Resources #EvanG+ on Pinterest.

Board Followers: 4,500

Created by: Peg Fitzpatrick

Curated by: Various including Guy Kawasaki

What’s the difference between a Google Plus page, community, and profile? How can you test and refine your Google Plus strategy? Get answers to these questions – and much more – at this popular Google Plus pinboard.

See also: Google Plus Galore, curated by Jimmie Lanley.

Social Media Research, Data and Stats

Follow Beth Kanter’s board Social Media Research, Data, and Stats on Pinterest.

Board Followers: 5,000

Created and Curated by: Beth Kanter

When it comes to social media for nonprofits, Beth Kanter is your gal. This board that Beth has created will keep you updated on the latest research and trends in social media, and you don’t have to be a nonprofit to see its value.

See also: Marketing Fun Facts from Constant Contact.  

Content Rules

Follow C.C. Chapman’s board Content Rules on Pinterest.

Board Followers: 3,000

Created by: C. C. Chapman

Curated by: C. C. Chapman and Ann Handley

A board featuring content marketing tips and examples of brands doing great things with content marketing.

See also: Blogging, a board of blogging tips from Social Media Today.

Creative and Marketing Wisdom, Quotes and Sayings

Follow The Purple Agency’s board Creative and Marketing Wisdom, Quotes and Sayings on Pinterest.

Board Followers: 2,000+

Created and Curated by: The Purple Agency

Need to add some zest to your day? Then check out this board of quotes and sayings that are sure to get any marker fired up.

See also: Marketing Quotes to Inspire

This is a guest post by Matt Schexnayder of SpareFoot.

2013 was a big year for social media, although what year hasn’t been since Facebook and Twitter burst on the scene? Despite the constant growth, 2013 was certainly the most active in terms of what changed and the amount of use each network received.

To take a closer look at all the data, SpareFoot gathered information from numerous different sources to find the most interesting stats from each of the most widely used social platforms.

The biggest headline came from the picture-sharing app Snapchat, who declined offers of up to $4 billion (yes, billion with a “b”) from both Google and Facebook, which is especially interesting because by the end of last year 15% of all minutes spent online are spent on Facebook. We don’t have the numbers on how many minutes total were spent online, but we can assume it was in the billions, if not trillions, so 15% of that is a lot of time on one site.

Some other mind-blowing facts we came across were:

  • Last year there were 35 million #selfies posted on Instagram
  • Google+ is now averaging 25,000 new users everyday
  • Vine videos are 4x more likely to be seen than regular branded videos (sorry YouTube)

These, among other interesting stats can be found in the following infographic. If your company has not started using these outlets in your marketing efforts, it may be time to start changing your strategy.

Social Media Statistics 2013

Matt Schexnayder is SEO specialist for SpareFoot.