I was talking to an editor the other day about TV shows. He told me a story about how he used to race home to turn on Batman every week because it was his favorite show. But one day, he turned on the tube and there was no Batman. In its place, was a new show about three stooges and their antics. He was devastated. It wasn’t that the Stooges were awful, he never watched long enough to find out that day. He was EXPECTING Batman, and was seriously disappointed to not have his expectations met. To this day, he still refuses to watch the Three Stooges.

Expectations are everything.

That’s a lesson we’d do well to keep in mind while dealing with consumers.




Thanks to KissMetrics for the Infographic.

Tweaking your landing pages can be a never-ending process without some type of plan of action. And while this infographic is geared toward affiliate marketing, the majority of these principles can be applied to any type of landing page. Try these advanced landing page optimization tips when evaluating your LPs effectiveness.


Advanced Landing Page Optimization


Thanks to AdsBridge for the Infographic.