social media personality

Social media is a great way for your brand to connect to your potential customers, for them to get to know you and become your fans.

Fans are people who love you for being you. So how can you let your personality shine? By showing who you are.

Which Social Media Personality Are You?

  • The Expert. Think Deepak Chopra on Twitter. You show up, give your expert opinion, link to your expert opinion articles or the high expert opinion articles of someone else, then you leave. This personality works well if you want to cultivate the air of expertise and someone hard to reach.
  • The Quote-er. You offer positive encouragement and a “you can do it” vibe. Think Rumi quotes and uplifting photos. This is a great personality to have if you want to associate your brand with a service that will help people feel good.
  • The Helper. The helper is open and approachable. She asks “How can I help” and means it. She also shares tips to make your life better today. Example: why not try this recipe? This works best if you can give people tasters of your product or service, such as, quotes from your e-book.
  • The Mystery. A touch of humour. Unexpected comments, obscure references. Great for connecting deeply with your audience, and filtering out those people who don’t “get you”. If you want a smaller tribe of super loyal fans, or you want to work exclusively with people who get you, this is the perfect personality.
  • The Celebrity. Updates on your life. Behind-the-scenes photos and comments. Works best if you are confident on the “selfie” front, and don’t mind sharing details of your life. Ideal if you can interweave your brand into your everyday life, such as holistic health, or productivity.
  • The Ranter. Opinionated and controversial. They always know best. Erika Napoletano trashes a company on Twitter for their appalling customer service, and in doing so turns the experience into a marketing lesson. High audience engagement, and high potential for drama.

Of course, none of us fits neatly into a box, an we all have the capacity to draw on different aspects of ourselves. You can mix and match these approaches to come up with a brand personality that’s right for you.

Here’s what’s important to remember:

  • Don’t try to be everything in order to please everyone. No brand ever appeals to “everyone”. The best brands out there are not afraid to alienate people.
  • Choose something that feels natural to you. If it aligns with your personality, it will be sustainable in the long term.
  • Choose something you enjoy. The best way to attract people is to enjoy what you do. And chances are your fans will enjoy similar things to you.

promote event social media

Want to draw a crowd to your event or conference?

Social media is a brilliant tool for building up the buzz around your event, so your venue will be packed to overflowing.

Here’s what you can do to draw a crowd…

Create an Event Hashtag

If you only do one thing to promote your event on social media, make it this. An event hashtag is a fantastic way to subtly spread the word about your event.

  • Be sure to tell all delegates about the hashtag as soon as they sign up to attend. You want people to start sharing the hashtag as early as possible, as that gets the word out and builds anticipation.
  • An effective event hashtag is short, so delegates can easily remember it, and unique so that tweets about your event don’t get lost amidst the noise. #sxsw is a brilliant example of a hashtag.
  • Make sure that delegates use the hashtag during the event when they share any event updates with their followers. More on that in a moment.
  • It’s a good idea to have a new hashtag each year to generate extra buzz and excitement.

Retweet Any Event Mentions

Anytime your event gets tweeted about (you are listening for mentions, aren’t you?), retweet it to your follows.

Why? Because positive mentions are a form of social proof. You’re allowing other people to “sell” your event on your behalf, which is a much more powerful way of selling.

What’s more, it’s an excellent way to engage your delegates, as being retweeted always feels good.

Crowdsource the Organising

Setting up an event takes a lot of energy and creativity. You’ll have to come up with a theme and workshop ideas, then tap your network for potential speakers.

What if there was a better way of organising events, that also helped with promotion?

That’s where crowdsourcing comes in. You can involve your social media followers in organising your event by:

  • Asking them to suggest event themes.
  • Listening to their concerns and questions. If your event addresses these, then you’re onto a winner.
  • Asking them to propose speakers and workshop leaders they’d like.

Once you’ve got ideas from your audience, create a shortlist. Then get your followers to vote on their favourite.

This approach means that people will be invested in your conference at a really early stage. People who help you come up with ideas will be really excited to attend your event. They’ll probably want to help with event promotion too.

Plus, you’ll get people talking about your event. When you get people to suggest themes, ask them to include the event hashtag. That means more eyeballs on your event, which is good news when it comes to attracting delegates.

Write an Event Blog

When blogs are useful, they attract an audience. They pull people in. As such, blogs are a form of marketing.

Blogs dovetail perfectly with conferences. Why? Because both blogs and conferences are about sharing useful information. The more useful a blog is, the more readers it will attract. The more useful a conference is, the bigger the audience of delegates who’ll attend.

Creating an event blogs means you can demonstrate the value of your event all year round. And you don’t have to do all the work yourself. It’s a good idea to ask conference speakers to contribute to a blog. You can even ask delegates if they’d like to have their say on your blog.

Remember, your conference blog isn’t about sharing the joys and woes of organising a conference. The content on your blog should reflect the topics your event speakers will be talking about.

Have a Tweet Display In Conference Rooms

Want to get people talking? Conferences are great for sharing opinions. So why not get delegates to share their thoughts publicly?

Put up a screen in every venue at your conference. Let delegates know that you’ll display any tweets with the conference hashtag.

Tools you can use for this include:

Having a tweet screen encourages people to share their thoughts, generates discussion, and acts as a promotional tool.

Broadcast Your Event to the World

Tools such as Google Hangouts On Air make it super easy to share a live video feed of your event.

Of course you don’t want to broadcast your whole event, as that’s unfair to delegates who paid for tickets. But it’s a good idea to share one or two keynote speeches.

As a bonus, recording video of your event allows you to create a highlights video for promoting next year’s event.

(Still not convinced broadcasting your event is a good idea? Check out TED. If that doesn’t convince you, then you’re a lost cause.)

Take Photos of Delegates – and Tag Them

Social media is increasingly becoming all about visuals. That means if you want to promote your event on social media, you must have pictures.

The easiest way to get pictures is to take photographs at your event. Appoint an event photographer to take as many photos as possible. Then upload them to social media, and if you can, tag the people in the photographs.

Quote ALL Quotables Your Speakers Share

Whenever a speaker or workshop leader at your event says something that’s worth sharing, share it!

Event better, ask the speaker if you can use their photograph. Then create a meme-style image, with the quote overlaid on their photo.

Decide on the Content You’ll Create From the Event

We’ve already looked at creating a promotional video from footage of your event, and using photos to share on social media. But there’s way more content you can get out of an event.

  • Conducting a live interview? Record it and turn it into a podcast.
  • Got a Q&A session? Take notes on all the questions asked. This is a excellent source of content ideas.
  • Get a transcript of the keynote speech, and ask the speaker if you can publish it to your blog.
  • We’ve already mentioned collecting quotes from your event. Why not combine them into a mega-post for your blog?

Over to You

Have you used social media to promote a business event? What worked well for you? Did you use any tactics that we missed in this article?

Blogging About Products

You have a blog. You write regularly, and people engage with your posts.

Yet, for some reason it’s not translating to sales.

Do you talk about your products and services on your blog?

Because it’s easy to forget to do that.

Everyone is focusing on audience engagement, Facebook shares, likes, and email subscriptions. But without regularly reminding your readers that you have stuff they can buy, your hard blogging efforts may not translate into more money coming in.

Here are 6 strategies for writing about your products, complete with templates…

Write about what inspired you to create what you’re offering

Also known as: showing people behind the scenes of your business. How did you come up with that information product/service package?

I had answered that particular question 5 times already that week. That’s how I realised: people don’t really understand this…

Write about a client’s experience (with their permission)

Make it clear that you are writing about someone who came to you for help.

My client had been struggling with [topic] for quite some time. They had tried [thing] and [thing] but nothing had worked. When they came to see me, I suggested [thing]. Here’s what [thing] looks like, and why you need to try it.

Answer a client’s question

Again, make it clear that one of your clients asked the question. Answering questions will also give you instant expert status.

I was working with [client] trying to solve [problem], when they asked me: ‘how exactly do you achieve [thing]?’ Ah, yes. Great question.

Explain to people how they can use your product

Also known as fashion’s Do’s and Don’t’s.

A client told me that they use my [product] whenever they find themselves in [situation]. I thought it was fascinating because you while you don’t want to use my [product] for [situation] you can definitely use it for [situation].

Write about your most popular product

Tell people it’s your most popular product, and explain to them why you think that is.

[Product] is by far the most popular product in my shop. At first I was surprised, but then I realised that it really resonates with people because [reason].

Write an excerpt of an information product and expand on the concept

Tell people they can find more about this in the product you sell.

I have a lot to say on [concept], which is why I wrote [information product]. But here’s a quick overview.

You don’t always have to review your product in a positive light. Honest constructive self-criticism works too. Just don’t forget to add a simple mention to your clients and how your product is making their lives better.