We all make mistakes. But some of those mistakes can hurt your online business and your reputation. Here are four common mistakes to avoid at all costs.


(What NOT To Do Online)


Online Mistakes


1. Not Giving Your Readers Options

If you’re going to create truly shareable media, you’ll need to provide a mixture of elements. People not only have different personalities, they have different learning styles.

Some may prefer to read or skim material and you can put out the welcome mat for these types by using bullet points, lists, subheadings, and call-out boxes. Others may prefer to listen to your message, and podcasts are an excellent medium for audio learners. (But don’t forget to provide a transcript, as well.)

If pictures tell the story better than a thousand words, using a dozen images in your content will attract visual learners and those who struggle with reading. It’s estimated that 1 in 5 people have some form of dyslexia. These people don’t “see letters backwards” but information they read is handled differently by their brains and requires much more working memory and energy to process. It’s a bit like reading an article in Portugese when your native language is English. If the brain was an airport terminal, and information was baggage, the dyslexic airport (brain) would have to ship all baggage (written information) through a separate set of conveyors before it arrives at its intended destination. Make it easier for them by sorting information into categories and calling out important points for easier retrieval.


2. Putting the Good Stuff on the Highest Shelf

Making your readers work to obtain the good information is fine for college professors, but it’s not good practice for marketers and businesses. Putting the cookie jar full of valuable tips way up on the top shelf where it’s out of reach of most just isn’t smart online. You want people to find value in your content, and making it easy for them to recognize that value helps you and them.

Eliminate all those ten dollar words and aim for a teenage or lower reading level. Shorten your sentences and your paragraphs. Unless your company is an editing firm or college, your goal probably shouldn’t be to educate the world on proper grammar and usage. Nor should you assume your audience has the same educational level as you. They may have ten degrees to your one, or have an eighth grade education- the goal is to write so all can understand and utilize your information.


3. Not Paying Attention to Details

This can be especially hard for some people, but paying attention to details is essential in business. Why? Because others who regularly pay attention to details will notice all those inconsistencies in how you capitalize or spell your products and when you contradict a previous statement. If you struggle in this area, hire someone to proof all you online postings before they go live. If you’re representing your business, you want that representation to be impeccable.


Social Media Mistakes


4. Failing to Grow Thick Skin

Let’s be honest, working online can be brutal. Everyone with a screen believes they have a captive audience and a soapbox and most won’t hesitate to unleash and unload with little or no provocation. I’m not just talking about the trolls, either. Even well-mannered folks who’ve had a bad day or who failed to read a post thoroughly can turn into a nightmare commentator. We’ve all seen a comment thread go south and turn into personal insults and tangents that are more appropriate for booze-fueled debates among friends.

If you’re going to participate, you’ll need to pull up your Big Girl (or Big Boy) panties and grow some thick skin. You’ll also need to practice restraint and forgiveness, which isn’t always easy. Working in social media, marketing, and online business isn’t easy, but it’s worth the effort.

What mistakes do you see people making online? What mistakes have you learned from in the past that might help others?


Developing a template for an effective blog post can help you pound out more content in a shorter period of time. I’m a big fan of checklists and templates, but it’s also important to remain flexible and let your creativity fly. A good structure starts with a template or checklist then showcases the writer’s individuality. Here’s a basic checklist you can use to write a winning blog post, in less time.


1. Write a Good Headline

Crafting your headline can sometimes take as much effort as writing your entire post. Your headline is the first thing readers see, and it’s intended to entice them to read more. A good headline says, “Go ahead and click, you know you want to see more.” It’s a little bit like a good strip tease, it leaves some things to the imagination but definitely gets their attention.

If you don’t know how to write a compelling headline, you can always use the surefire headline templates at Copyblogger until you gain some experience. They also offer some great resources and pointers on creating magnetic headlines, here.

2. Make Good Use of White Space

Let’s face it, we’re information junkies and most of us spend way too much time on the Net. We read and consume massive amounts of information in digital formats. And all that screen time leads to eye strain.

Think about it.

If you visit a page crammed with colors, images, and big solid blocks of text that scroll on forever, do you take the time to read or do you just hit the back button and try another webpage?

According to the U1 Group, white space is critical.

“We recently did research for a government agency. One of our findings was that the agency’s website was overly cluttered. There was simply too much content packed onto the individual web pages, leaving users feeling overwhelmed and confused as to where to focus, let alone where to click, on the website.

Users found the website did contain useful information, but they felt unmotivated to read on when faced by dense pages of text. Part of the problem was the way content was presented on the website and that there just wasn’t allowed for sufficient whitespace.” (Read more here.)

Too little white space results in user overload and loss of interest. Embrace the enter key online.

You can also use bullet points and lists to help break up the visual monotony and keep the post flowing.

3. Utilize Images and Video

If there’s one thing visitors like on the Web, it’s videos. Most would much rather hit that play button than read to obtain the same information. They want to feed their overstimulated brains and be entertained.

However, be very careful about stuffing your posts with too many videos, or even autoplay features they can’t shut off. There’s nothing worse than finally getting everyone to bed and sitting down to consume some quality Net time and being greeted by a blaring autoplay in another tab. Some instances call for quiet reading, and you should respect your readers enough to provide that option for them.

Images can help you communicate effectively and break up blocks of text. But Derek Halpern has wise advice for using images: choose carefully, your images affect your conversions.

4. Linking Matters

One of the great things about blog posts is their ability to drive traffic. Search engines love blog posts and use linking to travel from one Website to another. When you write, be sure to take the time to go back and insert links. Not only do you want to cite sources of your text or images used in the material, but you want to provide further resources for readers who want to dig in deeper.

External links to other Websites should always be checked before including in your posts. Only link to reputable websites with quality content to avoid getting slapped with penalties from search engines for associating with spammy URLs.

Internal links are also an important part of your posts. You can get further mileage out of your old posts and drive search engine spiders deeper into your Website through internal linking. Darren Rowse at ProBlogger recently advised his readers to participate in repurposing old content.

5. Call to Action- The Point of It All

If you’re blogging for business, you have a purpose for your actions. You blog regularly (or pay someone else to do it) to help your online business and attract potential clients or customers. Don’t be afraid to ask them to do something in exchange for the “free” advice or information you’re providing. Ask them to click, enter an email address, or buy from your Website.

HubSpot has terrific examples of calls to action that entice readers to click. What you’ll notice about each one is they are uncomplicated. They present a simple solution to a common problem you’re likely to be experiencing. Their (often free) service solves your problem and provides one-click access to make it happen. Check out services like Evernote, DropBox, and Pinterest to see how this works so well for successful online companies.

6. Polish Your Reputation

If you’re going to be blogging regularly, you’re going to be the object of a little online scrutiny. Your words are either going to inspire and resonate with someone or irritate and even infuriate others. Plus, people are generally nosey and it’s easy to “snoop” online anonymously.

Google your own name regularly and monitor what comes up in search engine results. If you need help cleaning up your online presence, hire a reputation management professional.

You’ll also want to clean up your website and any other pages you’re driving traffic to so visitors will be left with a good impression of you and your business. Make sure your homepage, contact page, and about us pages are all in order, as well as your social media profiles.

Writing Faster

7. Embrace Social Media

The lifeblood of any blog post is social media. Spending time on social media channels helps build your audience and advertises your latest blog posts, products, and thoughts. Social media is a large part of doing business online and if you just haven’t acquired a taste for it, you can always hire someone to manage your social media presence for you.

8. Don’t Forget to Have Fun

The heart of the Internet is certainly information, but presenting that information in a fun and lively package can help prevent writer’s block, boredom, and burnout. Infusing your posts with your company’s personality, values, and mission can help set your brand apart online.

9. Keep a Swipe File

I don’t believe in writer’s block because I’ve never had it. Seriously, almost ten years of writing professionally and I’ve never had the dreaded BLOCK. If I don’t know a lot about a topic, or have written everything I know, I read what others are writing about the subject. And I start a conversation with myself. Then I write. I write anything, even if it’s bad. I can always rewrite it later but I’m never faced with paralyzing fear and the endless blinking cursor on a blank page.

If you’re plagued by writer’s block, keeping a Swipe File is a must. Templates, writing starters, ideas, and trending topics can pull your butt out of the fire as many times as you need. Start a bookmark folder for when you’re surfing the Net to collect things you think you can use later. Use Evernote, OneNote, or OmniFocus to collect your ideas and snippets so you can access them quickly.

10. Always Keep Learning

If you don’t care enough about your business and industry to stay abreast of changes in your field, do yourself a favor and hire someone to do your blogging for your business. Keeping your mind fresh with new information will spark your creativity and your writing will reflect your interest.

Learning new things is good for your brain and it’s good for your business. Check out our post on how to get a DIY MBA to help your online marketing.

What tips do you have to write great blog posts fast? What would you add?

And in case you didn’t notice, if you’re not comfortable performing your own blogging, social media management, or marketing, it’s always a good idea to outsource. REV Media Marketing has just what you need to make it rain new business, online and off. Contact a marketing professional today to talk about what REV can do for your business.

Knowing your basic personality type can help you determine your motivation for writing and where your shortcomings lie. Well-rounded content marketing is more effective and will speak to a wider audience. It’s also useful to evaluate the personalities of each person on your team before putting people together to work on projects.

What type of content marketer are you? Do you see a combination of several types in yourself and your team members?

Content Marketer

1. The Entertainer

The Entertainer has a flare for storytelling. He’s likely the life of every party and the person everyone gravitates to in a room. He genuinely enjoys being around people and making them smile, laugh, or feel emotions deeply during his recantations. This type of content marketer may also be a great public speaker or teacher, as well.

2. The Encourager

Ever the optimist, the Encourager writes to balance out the negativity in life. His message may contain areas of doom and gloom, but he always ends on a positive note. He encourages others with every message and strives to teach and guide, even when at a great expense to himself.

3. The Pragmatic

The Pragmatic writes because his audience needs information. He may know volumes of details, instructions, facts, and statistics and he’s eager to share his knowledge with those who need it most. There’s little to no sugar coating the pragmatic’s words. He’s not here to hold your hand or encourage you. He’s here to inform and show you the big picture. If you want sugar-coating, go watch a few cat videos. He’s all business.

4. The Loner

The loner has a single mission in his writing career- to connect with others. He participates in a hermit-like existence in “real life” but online he feels safe to connect and share parts of himself with others. He may have issues with his “real life” persona, so he creates someone he wants to be online and passes himself off as that person. Writing gives him freedom and he may feel powerful in deceiving others into believing he is his alter online ego. He writes under a pen name, or a different gender, or with total anonymity in some cases.

5. The Competitive Hunter

Not all content marketers are honest. Some have a dark side and rather twisted motives hiding behind their words, while others have such an intense focus, they can’t be distracted from their goals. They are motivated by a need to control and dominate. They may participate in Black Hat SEO, hacking, or just general pot-stirring and drama creation. They believe strongly in the motto that “any publicity is good publicity,” even if you’re hated by the masses. They hunt down their prey with a singular focus, and that prey is often their closest competitors. The Competitive Hunter eliminates these foes effectively. They get stuff done even if it means stepping on a few toes or throwing a few elbows along the way. They’re here to win at all costs.

6. The Passionate Professor

Much like those favored teachers in high school, the Professor is passionate about teaching others. He not only wants readers to learn something new, he wants that information to take root and change lives. He wants to help others make positive life changes and better themselves. He writes to inform and inspire while providing guidance along the way. His goal is to quench the thirst for knowledge and life change in his chosen industry or field.

7. The Philanthropist

The Philanthropist feels strongly about his chosen topic and works tirelessly toward bringing about a personal vision. He wants to change the world- one reader at a time. He is motivated by a desire to be something more than he is right now. He wants to build a legacy and make his life matter. He is strongly focused on serving others and is often described as having a heart of gold. He may give away the shirt off his back when asked, resulting in poor decision making or total failure if not balanced by someone like The Pragmatic. The Philanthropist has the potential to do great things others believe to be impossible, but he requires a well-grounded team of individuals to help him achieve his lofty goals.

8. The Serious Introvert

The Serious Introvert finds interacting with multiple people exhausting. He prefers a life of quiet calmness, and writing is often a terrific creative outlet for him. He is able to express himself online without actively interacting with others and sapping his energy. He may find communicating with written words to be much more natural than speaking to a group of people. He may be the workhorse on your team, always plowing through and meeting deadlines on time. You may not even notice all that he does… unless he stops doing it. He is an asset to any team, and often goes unappreciated. If asked, he may unleash a wealth of creative ideas he’s been keeping to himself.

Content Marketer

9. The Detailed Debbie

The Detailed Debbie has a routine to her day. She relies on predictability, stability, and herself. She must know every detail, every nuance, and have it presented in a particular manner or she is not satisfied. She is very likely to be the Grammar Nazi on your team. Debbie always has a question, no matter how much information is provided. Her workspace is well-organized and meticulously clean. There is no room for chaos and clutter in her world. Her writing is thorough, informative, and detailed, but she sometimes has difficulty connecting with her audience. She may also have difficulty working on group projects because she really does have to have everything completed to her satisfaction.

10. The Natural Leader

We all know it when we read a piece written by a Natural Leader. They leave you wondering if they’ve been spying on you or reading your mail in secret, their message is so well-received. The Natural Leader doesn’t adopt a “do as I say, not as I do” attitude, he gets down in the ditch and digs alongside his team. He can talk about the things you’re struggling with because he’s struggled with those same things, too. He’s personable, yet not too over-the-top or pretentious. He’s the guy people would follow into battle… or off the side of a cliff.  He’s persuasive, charismatic, and loved, but he is likely to be humble about his influence on others. He is focused and passionate about his goals as well. He sees the Big Picture and keeps his team grounded.

Which type of content marketer do you relate to most?