It can be easy to get caught in the vicious cycle of researching information online and compiling lists of things you “should” put into practice, but never actually getting around to putting any of those information nuggets to use. They just collect dust in your brain, in your desktop files, or if you’re old school, in a Moleskine notebook.
What good is all that information if you never use it?
Collecting too much info without taking action can actually have a toxic effect, slowing down your marketing efforts and making your campaigns sluggish and dull. Learning to stop the cycle is crucial.
We’ve compiled some of the best recent information on social media and digital marketing and put it into actionable points you can use-RIGHT NOW.
8 Actionable Tips for More Effective Digital Marketing
Check out this social media advice from Robert Scoble via Mashable:
1. Become an early adopter.
Getting in on the ground floor of any new social media platform helps you grow your followers along with the platform. “If you come in late,” he says, “you have to spend more energy to get a network of 1,000 people than I did [for all of my followers].”
2. Go where the people are.
Sociable says its much easier to go where the audience is rather than convince the audience to come to you. He left his blog and now spends his time posting on other social media outlets. “After giving it some thought I have completely moved to Facebook [and Twitter and Google+ ]… Someday I might come back to the blog, but the world has moved and it is on social media.”
3. Hedge your bets.
By not putting all your social media eggs in one platform’s basket, you’re more likely to find your very own sweet spot online. “Even if you’re into the weirdest, most esoteric thing in the world, there are probably at least 50 other people in the world into your thing,” says Scoble.
And Sarah Snow from SocialMediaToday urges us to all learn to use humor in marketing.
4. Most viral content is funny, and there’s even research to back that theory up.
Using humor well takes practice, so hone your skills before unleashing your wit on the world.
5. Inspire anger, awe, or anxiety in your audience to get more shares online.
6. Make use of a “Viral Checklist” before publishing your content.
- Did you sufficiently cover the topic? Is it long enough?
- Does the content inspire a high-energy emotion like awe, anger, or anxiety?
- Did your tone convey emotion?
- Is it practically useful?
- Is it interesting?
- Is it surprising?
- Does the author have fame/credibility?
- If it’s supposed to be funny, is it actually funny? Are you sure your friends aren’t just being nice?
7. Use the power of collaboration to make your content stand out.
SocialMediaExaminer has a nice list of 8 Collaborative Tools to Improve Your Content if you need help getting started.
8. Knowing when to share information is almost as important as the information you share.
If you want as many people as possible to engage with your deep thoughts, clever quips, or hilarious memes, be patient, be calculated, and try to share them during the week, in the morning or early afternoon.