Twitter Power User

One in five Americans use Twitter. The luxury car industry recently reported a return of $17.80 for every dollar invested in Twitter marketing.

Yet three in ten small businesses have yet to join Twitter. And many more fail to use Twitter effectively.

If you want to stand out on Twitter, read on to find out what you need to know.

How to Make Your Twitter Followers Fall in Love With You

The more your followers engage with you on Twitter, the better their relationship with you, which gives them a positive impression of your brand. What can you do to make yourself lovable on Twitter?

Make your words re-tweetable. Dan Zarella of Hubspot has researched the 20 most retweetable words. Be sure to use them!

Avoid words that turn off followers. These include “bored”, “tired”, “sleep” and “watching”.

Be generous with the favorite button. Who doesn’t love to have their tweets favorited? Whenever you see a tweet you like, hit the favorite star. You’ll be asking your followers feel good.

Don’t be a Noisy Ned. Some people love the sound of their own voice – even on Twitter. If you’ve got lots to share, spread it out through the day. Using Twitter to splurge is a surefire way to lose followers.

Limit hashtags to two per tweet. Any more, and you’ll come across as a hashtag spammer.

Share lots of links. Around 20% of tweets contain a link. Yet over half of all retweets contain a link. Want to be retweeted? Share links!

Bonus Tips on Follower Engagement

Makes sure your posts are short enough to retweet. Can your posts be shared if your followers manually retweet them, and include your username?

Retweet your followers. When someone you follower shares something you like, pass it on to your own followers. It’s a simple way to share the love.

Let your followers see your @replies. Replies usually get hidden in the Twitter system. If you want everyone to see them, then start them with a period – the magic dot. So, if I was replying to myself, I’d start it with .@lorirtaylor.

Say thank you. When your followers retweet or favorite one of your tweets, drop them a line to say thanks. It’s only a few seconds of your time, but it will mean a lot to them.

How to Get New Followers

Follower-count isn’t everything, but you do need followers to get your tweets heard. Here’s what to do if you want to grow your follower count.

Follow people. Often when you follow others, they’ll follow you back. Hoping for a followback isn’t a great reason on its own to follow someone. But if you’re interested in a person’s profile – follow them. The more people you follow, the more engagement you’ll get on Twitter.

Share cool stuff. Getting replies and retweets on your tweets will bring attention to your profile. So make sure you’re tweeting stuff that your followers will want to shout about.

Join Twitter chats. You’ll meet a ton of interesting people and if you say some interesting things, it’s highly likely you’ll gain new followers.

Put your Twitter @username on your business cards. Meeting people in real life will almost always make for a stronger relationship than meeting on social media. So why not include your Twitter handle on your business card? That way you can grow your Twitter following at real life business events. Talking of events…

Tweet highlights from conferences. Attending a business conference? Why not share what you’ve learned? Be sure to use the conference hashtag in your tweets.

Make Sure Your Profile is Up to Speed

A weak Twitter profile could be your downfall. Here’s how to make it strong, so you stand out from the crowd.

Write your Twitter bio. Having no biography makes you effectively invisible. It’s only 160 characters, so there’s no excuse for not having one.

Make your biography keyword rich. What are your potential customers likely to search for on Twitter? Your Google Keyword research will help with knowing this. Put these keywords into your Twitter biography.

Use a real photo. Not your brand logo. Twitter is about being social and interacting with people. Got several employees who want to share on Twitter? Give them all their own Twitter accounts.

Smile! A good, close up picture as your avatar is a must on Twitter. Yes, it’s true, people judge on appearances, so make sure you’re looking your best.

Link to your website. There’s no point in putting hours of effort into engaging on Twitter if people can’t find out more about you, and check out your products or services.

Set Up Systems to Make Twitter Simple

Twitter doesn’t have to be a time drain. Most small businesses can do everything they need to on Twitter in just 15 minutes a day. Here’s where to start to streamline your tweeting.

Schedule your tweets. Our scheduling app of choice is Buffer. Hootsuite is a good alternative if you need a broader range of features.

Curate the best content. You don’t have to be original to draw a crowd, as long as you’re sharing good stuff. We recommend setting aside a couple of hours each week for content curation.

How to Connect with Twitter Influencers

Twitter power users aren’t afraid to rub shoulders with the good and the great. In fact, that’s one of the main reasons to use Twitter – there are no barriers to engaging with people at the top of the pyramid.

Follow influencers. It sounds simple, but it’s an important first step. They’ll receive a notification you’ve followed them, which puts you on their radar.

Don’t put all your eggs in one basket. Find a range of influencers who can help you achieve your goals. Not all influencers are on Twitter to engage.

Retweet influencers. They’ll receive notifications about this too.

Reply to influencer tweets. This is particularly effective if they ask a question, but it’s also good to just jump in and start a conversation.

Join them on a Twitter chat. Look through their past tweets, and see if they use a hashtag from a Twitter chat session. If so, join the next Twitter chat with that hashtag – where they’ll be available to talk live.

What to Tweet About

Not sure how you’re going to keep up with Tweeting every day? Never fear! There’s plenty you can tweet about.

Ask questions. People love to be helpful. Questions are brilliant conversation starters. And they can help you get the information you need.

Don’t be shy of sharing your opinions. Controversy can help stoke up conversations. Plus it’s good to show you’ve got personality and soul.

Use the Google Keyword Planner to find out about the interests of your audience. Make sure you cover these interests in your tweets.

Find questions to answer, and answer them. Answering questions is a great way to be helpful and grow your fan base.

Share inspiring quotes. Try to be original and source your quotes from books and magazines rather than the internet.

Use Twitter to Gain Marketing Insights

Twitter is incredibly useful for getting insights into all your content marketing. Here are just a few things you can use Twitter for.

Use Twitter to generate content ideas. Want to know what to blog about? Come up with as many ideas as you can, then share each one in a tweet. The popular tweets are the ones you should blog about.

Test your headline writing skills. Headline writing is an art that can take years to master. Twitter is the ideal place to test headlines. Observe which tweets get the most favorites, retweets or clicks – and you’ll learn what gets attention from your audience.

Find out more about your customers. The more you know about your customers, the easier it is to create products and marketing messages that resonate with them. Following customers on Twitter providers a broad insight into your customers and their needs, likes and dislikes.

Track your Twitter metrics. Want to know what’s working and what’s not on your Twitter feed? The best way to do this is to track your metrics. There are plenty of tools available that make it simple – even if math isn’t your strong point.

The Mindset of a Twitter Power User

Being a Twitter power user isn’t only about the tactics we’ve outlined above. It’s also about adopting a mindset.

Remember, funny is money. This is one of our favorite aphorisms. Having fun doesn’t only lighten your own road. It also makes you more pleasant to be around.

Keep it simple. Twitter isn’t the place to show off your extensive vocabulary. Short words and sentences are the order of the day.

You don’t need thousands of followers. Being a Twitter power user isn’t about the number of followers you have. It’s about using Twitter to achieve your marketing goals. As long as you’re headed to the right destination, don’t get hung up on your follower count.

Don’t be afraid to repeat yourself. Unlike Facebook’s newsfeed, Twitter’s homepage is a live stream of fresh tweets. It’s a good idea to share the same content several times to make sure lots of your followers see it.

Give it time. Rome wasn’t built in a day, nor was War and Peace written in a week. It takes time to become a Twitter power user. Be patient, and know your hard work will pay off in the end.

social media personality

Social media is a great way for your brand to connect to your potential customers, for them to get to know you and become your fans.

Fans are people who love you for being you. So how can you let your personality shine? By showing who you are.

Which Social Media Personality Are You?

  • The Expert. Think Deepak Chopra on Twitter. You show up, give your expert opinion, link to your expert opinion articles or the high expert opinion articles of someone else, then you leave. This personality works well if you want to cultivate the air of expertise and someone hard to reach.
  • The Quote-er. You offer positive encouragement and a “you can do it” vibe. Think Rumi quotes and uplifting photos. This is a great personality to have if you want to associate your brand with a service that will help people feel good.
  • The Helper. The helper is open and approachable. She asks “How can I help” and means it. She also shares tips to make your life better today. Example: why not try this recipe? This works best if you can give people tasters of your product or service, such as, quotes from your e-book.
  • The Mystery. A touch of humour. Unexpected comments, obscure references. Great for connecting deeply with your audience, and filtering out those people who don’t “get you”. If you want a smaller tribe of super loyal fans, or you want to work exclusively with people who get you, this is the perfect personality.
  • The Celebrity. Updates on your life. Behind-the-scenes photos and comments. Works best if you are confident on the “selfie” front, and don’t mind sharing details of your life. Ideal if you can interweave your brand into your everyday life, such as holistic health, or productivity.
  • The Ranter. Opinionated and controversial. They always know best. Erika Napoletano trashes a company on Twitter for their appalling customer service, and in doing so turns the experience into a marketing lesson. High audience engagement, and high potential for drama.

Of course, none of us fits neatly into a box, an we all have the capacity to draw on different aspects of ourselves. You can mix and match these approaches to come up with a brand personality that’s right for you.

Here’s what’s important to remember:

  • Don’t try to be everything in order to please everyone. No brand ever appeals to “everyone”. The best brands out there are not afraid to alienate people.
  • Choose something that feels natural to you. If it aligns with your personality, it will be sustainable in the long term.
  • Choose something you enjoy. The best way to attract people is to enjoy what you do. And chances are your fans will enjoy similar things to you.

promote event social media

Want to draw a crowd to your event or conference?

Social media is a brilliant tool for building up the buzz around your event, so your venue will be packed to overflowing.

Here’s what you can do to draw a crowd…

Create an Event Hashtag

If you only do one thing to promote your event on social media, make it this. An event hashtag is a fantastic way to subtly spread the word about your event.

  • Be sure to tell all delegates about the hashtag as soon as they sign up to attend. You want people to start sharing the hashtag as early as possible, as that gets the word out and builds anticipation.
  • An effective event hashtag is short, so delegates can easily remember it, and unique so that tweets about your event don’t get lost amidst the noise. #sxsw is a brilliant example of a hashtag.
  • Make sure that delegates use the hashtag during the event when they share any event updates with their followers. More on that in a moment.
  • It’s a good idea to have a new hashtag each year to generate extra buzz and excitement.

Retweet Any Event Mentions

Anytime your event gets tweeted about (you are listening for mentions, aren’t you?), retweet it to your follows.

Why? Because positive mentions are a form of social proof. You’re allowing other people to “sell” your event on your behalf, which is a much more powerful way of selling.

What’s more, it’s an excellent way to engage your delegates, as being retweeted always feels good.

Crowdsource the Organising

Setting up an event takes a lot of energy and creativity. You’ll have to come up with a theme and workshop ideas, then tap your network for potential speakers.

What if there was a better way of organising events, that also helped with promotion?

That’s where crowdsourcing comes in. You can involve your social media followers in organising your event by:

  • Asking them to suggest event themes.
  • Listening to their concerns and questions. If your event addresses these, then you’re onto a winner.
  • Asking them to propose speakers and workshop leaders they’d like.

Once you’ve got ideas from your audience, create a shortlist. Then get your followers to vote on their favourite.

This approach means that people will be invested in your conference at a really early stage. People who help you come up with ideas will be really excited to attend your event. They’ll probably want to help with event promotion too.

Plus, you’ll get people talking about your event. When you get people to suggest themes, ask them to include the event hashtag. That means more eyeballs on your event, which is good news when it comes to attracting delegates.

Write an Event Blog

When blogs are useful, they attract an audience. They pull people in. As such, blogs are a form of marketing.

Blogs dovetail perfectly with conferences. Why? Because both blogs and conferences are about sharing useful information. The more useful a blog is, the more readers it will attract. The more useful a conference is, the bigger the audience of delegates who’ll attend.

Creating an event blogs means you can demonstrate the value of your event all year round. And you don’t have to do all the work yourself. It’s a good idea to ask conference speakers to contribute to a blog. You can even ask delegates if they’d like to have their say on your blog.

Remember, your conference blog isn’t about sharing the joys and woes of organising a conference. The content on your blog should reflect the topics your event speakers will be talking about.

Have a Tweet Display In Conference Rooms

Want to get people talking? Conferences are great for sharing opinions. So why not get delegates to share their thoughts publicly?

Put up a screen in every venue at your conference. Let delegates know that you’ll display any tweets with the conference hashtag.

Tools you can use for this include:

Having a tweet screen encourages people to share their thoughts, generates discussion, and acts as a promotional tool.

Broadcast Your Event to the World

Tools such as Google Hangouts On Air make it super easy to share a live video feed of your event.

Of course you don’t want to broadcast your whole event, as that’s unfair to delegates who paid for tickets. But it’s a good idea to share one or two keynote speeches.

As a bonus, recording video of your event allows you to create a highlights video for promoting next year’s event.

(Still not convinced broadcasting your event is a good idea? Check out TED. If that doesn’t convince you, then you’re a lost cause.)

Take Photos of Delegates – and Tag Them

Social media is increasingly becoming all about visuals. That means if you want to promote your event on social media, you must have pictures.

The easiest way to get pictures is to take photographs at your event. Appoint an event photographer to take as many photos as possible. Then upload them to social media, and if you can, tag the people in the photographs.

Quote ALL Quotables Your Speakers Share

Whenever a speaker or workshop leader at your event says something that’s worth sharing, share it!

Event better, ask the speaker if you can use their photograph. Then create a meme-style image, with the quote overlaid on their photo.

Decide on the Content You’ll Create From the Event

We’ve already looked at creating a promotional video from footage of your event, and using photos to share on social media. But there’s way more content you can get out of an event.

  • Conducting a live interview? Record it and turn it into a podcast.
  • Got a Q&A session? Take notes on all the questions asked. This is a excellent source of content ideas.
  • Get a transcript of the keynote speech, and ask the speaker if you can publish it to your blog.
  • We’ve already mentioned collecting quotes from your event. Why not combine them into a mega-post for your blog?

Over to You

Have you used social media to promote a business event? What worked well for you? Did you use any tactics that we missed in this article?