Being “Nice” On Social Media Makes A Difference

by Team Caffeine · 6 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, socialcaffeineBeing Good Helps You Fit In (Online)

A new Pew Research poll is out which says that 85 percent of adults view the people they meet on social media as being, well, “nice.” This is good news for every company, brand and individual who has gone out of their way to be nice through their social media network, even when the recipient of their kindness might not have deserved it.

Blocked commenters and “Unfriended” individuals aside, it really says something that more than half, heck, more than three quarters of people using social media think of it as a nice place. I can’t recall there being any polls about the Internet in general when it first came out, but as someone who was among the first to venture forth I can tell you, it was like wandering into a deep, dark woods, alone, at night, blindfolded, with raw meat strapped around you.

The Social Web is decidedly different from Web 2.0 or the original Internet. It is a friendly place, perhaps because people cannot so easily hide behind their shield of anonymity. There is a factor of accountability built into social media that forces people (mostly) to behave themselves. This is part of what makes social media a good place for businesses to interact with clients, customers and potential clients and customers. There is freedom to speak your mind, yes, but you have to be sure of what you say and have the facts to back yourself up. You can’t just spout off at the mouth, complain without reason and expect that complaint to go unanswered. People are listening and they respond (you do listen and respond, right?)

We all know that social media marketing is relationship marketing and most of us take that to heart. We strive to be good friends with the people we encounter on the Social Web because that pays big dividends. As a side benefit, it is also making the online world a much nicer place for everyone to visit, which is a good thing.

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that:

85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.

Click here to read more of the Pew Research poll.

Team Caffeine

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{ 5 comments… read them below or add one }

Flor Mazeda February 9, 2012 at 10:04 pm

Lori, you are a great example of someone who’s been “nice’ in Social Media……no, not only that, you are also giving (no strings attached), you share (without asking for anything in return), give so much of yourself and help spread the word about others on your blog and, as a side note, you are an amazing woman and friend, for I have had the pleasure to see you in action, upclose and personal, sharing your knowledge and advice.

Flor Mazeda


seo services in hyderabad February 10, 2012 at 4:11 am

really good news, and than q for sharing about social media


Justin Mazza February 10, 2012 at 9:10 am

I found this to be true too. For one though, who wants to do business or associate with someone who is not nice?


ProfileTree February 10, 2012 at 2:00 pm

Nice read – I would definately agree with this…is it because you cannot see the other persons body language? As this is what we normally rely on when communicating? Also depending on the network – ie facebook – don’t you find that people tend to post nice things or share fun things…most people tend to keep the ‘tougher’ side of life off line…Someone in life rubs you up the wrong way – its not often possible to ‘click’ unfriend or ‘block’ ๐Ÿ™‚ Not sure the reason for it, I guess there are many – but definately agree with this post – being nice online is the norm.


LaRae Quy February 11, 2012 at 9:40 am

Hi Lori,

You really hit the nail on the head with “We all know that social media marketing is relationship marketing and most of us take that to heart.” This is so true! It’s a nice change from the snarky stuff we see in other forms of communication and entertainment. A few months back I wrote a blog for Social Media Today on good manners and social media – it got over 4,000 hits that day . . . goes to show that most folks on social media take good manners seriously.

Thanks for a great post!


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