I understand why it started. Early adopters were vying for what little eyeballs there were, once upon a time. But that time is over.
At what point should you have to pay to get good solid content and strategies. If you’ll pay to go to a 3 day marketing seminar, why wouldn’t you pay for the same education you can enjoy from the comfort of your home?
Look I’m all about giving as much value as I can to my readers. However, there is a certain level of engagement where it takes a considerable amount of my time, effort and resources to give you the level of content I believe would really transform your brand. Most clients on my roster pay anywhere from $500-1000.00 per hour to work with me. Granted it’s a hands on, very personalized engagement easily translated to the bottom line. But many times they ideas I share with you, come from the experiences I had with them, using their marketing dollars to experiment and test a multitude of marketing ideas.
Where would you draw the line and how do you decide what you will “pay” for? Or better yet, what would you like to charge and why?
For instance, a couple of weeks ago, I wrote a blog post about gaining respect for yourself and the PR industry. In it, I talked about how to learn and really understand how a company makes money so you can have conversations with the CFO and be invited to the investment table (vs. seen as an expense). Based on the feedback we received on that post – in comments, on Twitter, and via email – we decided that financials should be the topic of our next webinar (Feb. 22, if you’re interested in attending). And we’re charging for it.
Why? Because it takes A LOT of our collective time to put together a webinar (a blog post takes an hour of my time; a webinar takes many hours of all of our time) and because it’s content that is customized to what you want and need in your career growth.
How much money are you losing because of poor website design?
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