Is this you?
I’ve tried using social media, but it doesn’t make any difference. I’ve not made a single sale or found a single client from social media. What’s the point?
Sorry, but if you’re asking that question, you’re probably a social media zombie. And being undead on Twitter, LinkedIn and Facebook isn’t the most attractive look.
Don’t look so surprised! What, you thought your bloodshot eyes and green-grey skin would make people want to follow you?
What’s a zombie? Zombies are the undead. The dead pretending to be alive. Walking corpses.
Let’s conduct a quick diagnosis to check you really are a social media zombie. Do any of the following sound familiar?
- You wish you had more time for social media.
- You always put updating your social media accounts onto your to-do list, and even though you know it only needs 15 minutes a day, you never quite get round to it.
- You make resolutions to update your social media account, but after a week and only ten new followers you feel disheartened.
- You never know what to say on social media, so you sometimes talk about your pet dog/cat/goldfish.
- You’d like to plan ahead your social media schedule, but in reality you always feel a week (or a month!) behind.
- One week you’ll waste days on social media, then you vow to avoid it because it causes you to procrastinate so much.
- You use social media because everyone is doing it. You don’t have specific aims for your social media account, and you don’t track your social media metrics.
If any of these sound like you, you could be among the walking dead.
These are all symptoms of being a social media zombie. You know using social media is a good idea for your business, or at least you think it might be, and you want it to work for you. But you struggle to commit the resources to keep the conversation around your brand buzzing. As Curtis Chang explains:
Unfortunately, in my experience, too many organizations persist in zombie status—that is, they make status updates, but with greater and greater time lag in between; they still prominently display Facebook links on their websites, but without any tracking on what click through rates actually are; and the content of social media pages essentially mimics organizations’ websites in a wooden manner. Too many leaders still feel compelled to do social media because of a crowd mentality (“everyone is doing it”), not because they have a goal specific to their mission.
So, the reason social media isn’t working for you is because your social media account is a corpse masquerading as a person. I don’t know about you, but I’m not particularly sociable with dead people.
You need to give your social media a soul, bring it back to life. You need to find a purpose to your social media efforts. And you need to start being social.
Chang believes there is hope. He says:
I believe Facebook and other forms of social media still have value… but it’s not the […] silver bullet that some perhaps naively imagined several years ago. Achieving the true potential yield takes thoughtful effort.
How to Breathe Life and Soul Into Your Social Media
So, how can you bring your social media account back from the grave? Here are some strategies to get you started.
- Commit for the long haul. Social media is a long game. Expect instant results, and that’s a guarantee for disappointment. If you’re committed to make it work for you, you need to commit to making it part of your life, and to keep up with the latest trends as they emergy.
- Set a time each day for social media, and stick to it. I recommend starting with a small, managable chunk of time that you know you can always afford to spare. Fifteen minutes is ideal. Do what you can in that time. What matters is that you’re updating every day.
- Know what you’re about. What’s your niche? How do you add value to the conversation? When you know this, you’ll have a better idea of what to share.
- Have an editorial schedule. Know what you’re planning to post updates about each day of the week. And do your research in advance so you don’t spend all your social media time browsing for articles to share.
- Measure. Only by tracking social media stats with tools such as Crowdbooster will you know what’s working for you.
- Enjoy yourself. Social media is a place to hang out, a 24-hour conversation with thousands of fascinating people to meet. Have fun, and you’re more likely to come back everyday. Plunging into the conversation means you’ll build meaningful connections.
Over to You
Have you self-diagnosed as a social media zombie? What are your lazy habits? What ideas do you have for bringing your social media account back to life?
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