American Express has launched a full court press of social media marketing efforts by teaming with Facebook, FourSquare and Twitter to expose its brand to new members and make itself more accessible to existing customers.
This is definitely a case of teaching and old dog new tricks. AmEx is now doing what some up and coming businesses are having a hard time sorting out.
Only time will tell if their new social media marketing plan will help them reap huge rewards, but at least they have a better chance than if they did nothing at all with social media.
Creating a social network is so last week. Today, American Express is unveiling a social media platform called “Link, Like, Love” that gives card members personalized deals on Facebook based on their social graph, while also giving businesses an easy way to set up shop on different social networks. Local and national merchants are already signed on to the program, which dynamically updates new deals in a dashboard tailored to a cardholder’s likes, interests, and friends.
The platform is very similar to one AmEx launched recently with Foursquare. With 750 million people on Facebook and 10 million on Foursquare, American Express suddenly becomes a powerful player in the increasingly popular (and crowded) deals space. More and more competitors are entering the landscape, from startups like Square to established players like PayPal. But by leveraging the company’s reach–the millions of merchants and cardholders using AmEx–the company hopes to provide a scalable solution for businesses and simplify the fragmented e-commerce space for consumers.
To sign up, simply head to the “Link, Like, Love” app on the American Express Facebook page and link your AmEx card to your Facebook account (just a few quick steps in a separate and secure window). See a deal you like? Just tap a button, and the special will be loaded directly to your AmEx card–no coupons or print-outs necessary.
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