Did you know Facebook has an age limit? That’s right. The social networking giant once limited users to the minimum age of 18, but later lowered it to 13. They regularly patrol the site and remove users with profiles who list their age younger than 13, but even with these precautions there are still a good many profiles created and managed by children under 13.
No doubt these profiles were created by or with the help of their parents, which only complicates the matter. How young is too young for social media? From a marketing perspective the more people that use a network the more people you can reach with your message. But who do you tailor your message for your audience if you do not understand the audience you are trying to reach? If you are assuming your audience is all 13-years or older, you can craft a message for them. If, however, there are children younger than 13 in that audience, you need to modify your message. That is why it is important you know.
Not all social networking sites are created equal and certainly not every conversation held online is right for children. Maintaining a strict age limit, enforcing it, not only keeps users safe from inappropriate contact it also makes the job of a marketer that much easier.
Facebook has changed the way many of us communicate in the 21st century. Originally created for young adults in college, the social media powerhouse has become increasingly popular with people of all ages, including tweens and teenagers. But has this digital exposure put our kids at risk for online predators and other dangers?
According to Facebook’s policy, children under age 13 are not supposed to create profiles or post any information about themselves without their parent’s permission.
So when is it OK for your kids to get on Facebook? And what have you done to teach them about online safety and the risks of social networking?
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