9 Essential Posts on Writing a Twitter Bio (Yours Might Not Be Working)

by Team Caffeine · 4 comments

Twitter Biography

How to Write a Rockstar Twitter Bio (Mashable)

Why we love it: It’s Mashable. They’ve tapped their network for the best tips they could find. What’s not to love?


  • Treat writing your Twitter bio as an art form. There’s no right way.
  • Avoid cliches.
  • Make your bio unique to you.

Top tip: Your Twitter bio’s power is in the unique details you share.

Favorite quotes:

“On Twitter, it’s all about first impressions, while finding the right audience, whether you’re reaching out professionally or just looking for new friends. By optimizing your bio to give the perfect details — your interests, location, job, company, love of cupcakes — you’re telling the world why they should follow you. Why you’re important.” – Erica McGillivray

“The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve… I did a study with American Express and we found that 65% of managers are looking to hire and promote subject matter experts. The problem is that most people position themselves as generalists or ‘Jacks-of-all-trades,’ and that won’t work in this economy.” – Dan Schawbel

How to Write a Twitter Bio That Attracts Targeted Followers (Hospitality Marketing)

Why we love it: We like articles that hold our hand while we do new stuff until we find our feet. This one’s a step-by-step guide, so there’s plenty of hand-holding. Also, you get to meet Mr. Pipe.


  • Decide what you’ll tweet about before you write your bio.
  • Use keywords and hashtags so people can find you in a search.
  • It’s up to you whether you get personal in your professional profile.

Top tip: Use the same photo across all social networks.

Favorite quote:

“Allow me to introduce you to your new friend. His name is Pipe and he looks like this: | Look for him on your keyboard and gave him a warm welcome into your Twitter Bio. He will help you separate information in an easy-to-read fashion.”

How to Write a Professional Bio For Twitter, LinkedIn, Facebook, & Google+ (Buffer)

Why we love it: Because it’s thorough, and it features case studies. Plus, you get to revamp all your social media bios in one hit.


  • Show, don’t tell.
  • Avoid overused buzzwords.
  • Tweak your bio frequently.

Top tip: Your bio should answer the one question that all your potential followers have: “What’s in it for me?”

Favorite quote:

“Lots of us love social media, coffee and bacon. But if you love llamas, jelly donuts and spelunking, you just might stand out and connect with some interesting new people. Tell a one-of-a-kind story. What hobbies and passions are uniquely yours?”

7 Ways to Write Your Twitter Bio (Pivot Marketing)

Why we love it: Each case study has a handy take-away you can apply to your own Twitter bio.

Summary: Miniature case studies of 7 Twitter accounts, analyzing their bios.

Top tip: Your bio should tell potential followers what you tweet about.

Favorite quote:

“[A Twitter bio] should answer the question, ‘What is this person an expert in?’ And when possible, it should provide links to other sources of information about who you are, what you do, and why people should follow you.”

How to Write a Twitter Bio that Converts Customers (spokal)

Why we love it: It takes a wider look at what attracts followers other than your bio alone.

Summary: An effective Twitter bio isn’t just about your bio. Getting followers means having a great photo, posting awesome tweets, and being an all around cool person to hang out with.

Top tips:

  • People don’t care how many followers you have. What matters is the quality of your connections.
  • Spend half your bio (80 characters) explaining what you do.

Favorite Quote:

“Are you a nutritionist? Or are you a ‘Nutritionist specializing in weight management through meal plans.’ Are you a lawyer? Or are you a ‘Commercial real estate lawyer focused on property rezoning.’ Are you a magician? Or are you a ‘Magician that makes corporate events and conferences fun.'”

How to Write a Professional Bio for Twitter, LinkedIn, and More

Why we love it: Social media is a great tool for finding a job. This article shows you how to tweak your Twitter bio for successful career hacking.


  • Make your bio punchy and to the point.
  • A little personality is okay. But don’t drown followers with your charm.

Top tip: If you’re looking for work on social media, link your Twitter bio to your LinkedIn profile.

Favorite quote:

“A great bio displays your personality and professionalism year-round, and it’s also a quick and easy way for you to garner interest from potential employers, bringing you one step closer to the job of your dreams.”

Are You Really a Ninja? How to Rock Your Twitter Bio as Hard as Hilary Clinton (Fast Company)

Why we love it: Fast Company offers a different perspective than the usual Twitter bio tips.


  • Link to other Twitter accounts you’re associated with.
  • Disclaimers are pointless.
  • Avoid using quotes.

Top tip: Be on brand. Make sure your Twitter bio reflects your brand identity and voice.

Favorite quote: “Don’t use the word ninja.”

How to Write a Twitter Bio to Draw a Crowd

Why we love it: We wrote it. ‘Nuff said.


  • Any bio is better than none at all.
  • Practice. Keep tweaking your bio until you like what you’ve got.
  • Focus on what makes you different.

Top tip: Find other people’s Twitter bios that resonate with you, and use them for inspiration.

Favorite quote:

“Don’t be afraid to shine! Write with flair, and be as colorful as you dare. Playing it safe is the surefire way to get ignored.”

10 amusing Twitter bios to inspire you (Ragan)

Why we love it: On Twitter, unusual stands out. Plus, anything to provoke a smile pretty much makes our day.

Summary: A collection of outlandish bios that actually work. You’ll have to go and see it for yourself to find out more.

And finally…

Some more silly fun: Twitter Bio Generator. The perfect inspiration for how not to complete your Twitter bio.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 3 comments… read them below or add one }

Alexandra Skey March 27, 2014 at 8:05 pm

Thanks for including us in your summary! Great overview of the different resources that are available. I like your format for reviewing and summarizing posts, I might just have to borrow it 🙂


David Masters March 28, 2014 at 5:55 pm

You’re welcome! Thank you for your awesome tips. And let us know if you borrow this format – we’d love to see what you come up with.


Alexandra Skey April 1, 2014 at 1:58 am

Sounds good David. Will do!


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