4 Warning Signs Your Content Stinks

by Team Caffeine · 2 comments

Content Stinks

Creating content is hard work. Coming up with new ideas week after week is no mean feat.

For writers, it’s all too easy to get jaded. We can let the quality of our content slide without realizing it.

What are the warning signs that your content isn’t cutting it?

1. No One’s Sharing It

People share stuff because it makes them look good. The thought process behind sharing content on social media is “Wow! Awesome! I want to share this shiny thing with my friends! They’ll love this, and they’ll think I’m awesome for sharing it!”

In other words, if your content isn’t being shared on social media, it’s because you’re falling short of awesome. Either that, or you need to get better at social media.

Building a successful blog can take months or years. So don’t get disheartened if you’re still in the growing phase. But if people used to talk about you all the time, and now they’re ignoring you, there’s a reason for that.

2. No One’s Talking About It

Gone are the days when any A-list blog post could attract 200 comments. Blogs aren’t what they used to be, and conversations have moved onto social media.

Even so, you should be getting at least a little comment love on your blog and Facebook page.

If no one is moved to comment on what you write, then it’s time to up your game.

3. No One Says Thank You

It’s a great feeling when readers get in touch to let you know how your blog changed their life. If this has never happened to you, it’s probably because your content is falling short of what it should be. Are you coming up with original ideas, or are you just copying stuff from elsewhere?

Talking of original ideas, let’s look at the next – and most important – point.

4. You Don’t Have a “Wow!” Moment as You Write

You know in your heart when you’re creating awesome content and sharing ideas that will change the world. We all know a great idea when we see one because of the feeling it gives us.

Not everything you write can be Einsteinian in its originality. Somedays you’ll just be grinding the words out like a pro. That’s okay.

But every so often, you should feel your soul light on fire, awestruck at what you’ve created. That’s not pride. It’s humility in the face of the muse working in you.

Over to You

What do you look out for to know your content is having the impact it should? Do you believe people should be talking about what you create? Or are there more important things that show your content is working?

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 2 comments… read them below or add one }

Stefano November 28, 2013 at 5:29 am

Nice list to boost thoughts about content, and maybe it doesn’t just stink, it is that you are talking to the wrong audience at the wrong time… and so exponentially using interruption marketing instead of permission marketing?
Sharing stuff instead of producing stuff can be as well rewarding if the stuff you share has a story line that link all pieces therefore it gives an emotional holistic sense to the receivers…
Not every minute of their life people can produce BIG ideas, if not humanity would have long solved all the embracing issues still unsolved from the most cruel ones to most pitiful ones (D. Ogilvy in its Advertising book very honestly affirmed that he had no more than a couple of BIG ideas during his career)
Maybe it is not about every moment of writing that people need to be sure that it is a “changing-the-world” idea, yet it would be enough that shared ideas would be honest and even just helping people to think about the next move they will make and how to make it slightly better than before, or move them to stop and check what they have done till that moment to understand effects they produced…


David Masters March 25, 2014 at 10:35 am

I’m with you that big ideas don’t happen every day. But it’s important to love what you do and feel “wow!” about what you’re creating. When you do, your passion shows to your readers.


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