3 Ways To Leverage Negative Comments

by Lori Taylor · 1 comment

One of the biggest fears brands have about social media is “exposing” themselves to negative comments.  But the “bury your head in the sand strategy” doesn’t work, just ask companies like Comcast.

Comcast has used twitter for a customer service feed.  Not only do they have customer service representatives on the front lines, ready to respond to your needs, they also proactively look for negative conversations regarding their brand.

In sales they teach you that the number one way to make a sale is to uncover the objections.  If you see negative comments as an opportunity to add personality and soul to your brand, responding to them positively, then you just might be surprised at the results.

But you might be surprised to learn that, as David Meerman Scott points out, “negative comments can sometimes be a good thing.” In this episode of the Weekly Marketing Cast, David discusses how marketers can deal with negative comments. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/8783/How-to-Deal-with-Negative-Comments-Marketing-Cast.aspx#ixzz1BySN6aCD

Read more here…

Lori Taylor


Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

Previous post:

Next post: