3 Ways Sure Fire Ways To Crash & Burn With Social Media (Hollywood Style)

by Lori Taylor · 5 comments

“If we treated our friends the way advertisers treated us, they’d punch us in the face.”

How can you build a virtual communication strategy that is relevant, engaging and is easy to share (be viral!) but doesn’t piss people off?

By AVOIDING 3 Popular Strategies.

1. The Rain Main Strategy
Posting multiple times in one day to the same link to your blog, landing page or product. The person you are talking to is the same person whether it’s offline or online.  The only difference is the medium!

2. The Sally Fields Strategy
Retweeting when someone RT’s you and gives you props. “You like me, you really like me”. Need I say more?

Don’t act surprised and shout to the world when someone finds you interesting. Test your headlines in your blogs and tweets and if you get mention?  Rinse and repeat.

3. The Red Carpet Strategy

Only following a select few but expecting everyone to listen to you.

Does keeping the little people outside the ropes and not listening to them, even though they are the ones that have “made you what you are today” really leverage the power of the web?

Some of the smartest people I knew aren’t a C level exec.  Most can’t afford to even go to the movies, much less be in one.

Popularity never made you smarter in school, why would it now?  Find the outliers who have the nuggets. Then bring it back to the crowd with a unique style that has relevance and reward the “miner” with a shout out.

The power of the web is to engage with others without having to have a time consuming in depth conversation filled with small talk.  But you have to engage to truly maximize your reach.

The moral of the story?

No one walks into AARP and starts the conversation with, “Tell me about the senior market.”  It’s always a trade where you give them something they want and leave them begging for more.

By understanding what your “target” cares about, you will be able to bring value to them through relevant insights.  Then all you have to do is watch, listen and learn.  Quietly.

A wise man once said, “Speak softly, but carry a big stick.”

Lori Taylor


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{ 3 comments… read them below or add one }

Kevin Shorter January 15, 2010 at 11:11 am

Lori, thanks for the tips. I must admit I have done the first two strategies. I am not proud of this, but it seemed what was being touted as the way Twitter worked. I hope you are right. I much rather tweet the way you suggested above. Thanks. @TwoBitDog


Stephanie July 31, 2010 at 10:03 am

Hi Lori! Great tips! Its nice to find another Ohio based woman’s business owner. I love your how outlined 3 ways to not use twitter. When twitter was new, I succumbed to #1 The Rain strategy. I’m so glad I know better now! @buckeyeva


Lori Taylor December 24, 2010 at 7:13 pm

Hey Stephanie – fist pump to the Ohio women business owners out there. Don’t feel about about the Rain Man strategy – Tony Robbins did it for months when we were helping him with his Twitter. LOL. See you are in good company. Thanks for stopping back, look forward to sharing ideas with you.


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