6186 Words On Becoming A Facebook Machine (It’s a mega post!)

by Lori Taylor · 166 comments

social media consultant | rock facebook fan pageWarning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you.  This post is for only for smart people looking for real strategy and tactics you won’t have to trade their first born to implement. It’s my best 6,186 words of awesome thoroughness written for you!

No fluff. And it’s might not be a phone read – it’s a “printer”. I could have made it an ebook and I might. But today, it’s yours free – no email required and hopefully more valuable than what others have sold you in the past.]

Disclaimer: [Before the haters check out my not yet done Facebook Fan Page (DIY place holder) and start commenting about how I haven’t done everything I’m telling you to do at Facebook…]

“Do As I Say, Not As I Do.”

You see, I’m my worst client.

I don’t treat myself as well as I do my clients.  I always put them first, because well um, they pay me.

But these 15 strategies I’m sharing with you today have guided me to help clients like Microcenter to honestly get 15.000 fans in 15 days with no advertising.

social media consultant | facebook marketing

It’s why the Cops TV Show now has 510,000+ Facebook fans with super high engagement before their fan page design is even done.

Social media consultant | cops tv show social media


And by following most of these approaches, it’s also why a start up Live Matrix has over 5,000 Facebook fans with no team and no budget and now a enjoys PR 5 at their site.

social media consultant | face book reveal tab example

This is a long post, but I promise you, if you can do these 15 things, and play full out for the next 30 days, I’d be blown away if you didn’t significantly improve your engagement, much less sales.

Now, if I’m wrong (and I am occasionally), but if this does nothing for you…

If you aren’t doing better than you were before…

If you’re think these strategies were the biggest waste of time…

Then you can absolutely march right back here and tell me what a loser I am! 

I can live with that.

As long as you do the work before you throw a rock at this glass house.

#1 Optimize For SEO On Your Info Page

The information tab is probably one the most underutilized tab on Facebook.


Because it’s boring and no one cares…except Google.

Which is why YOU should care too and why YOU need to do these 5 thing at your Facebook page and immediately.

1. Go to your page, click edit page, go to your basic information and choose tags for your page, like I show you here.

Social Media Consultant | Facebook Fan Page Optimization2.In your “About Me” section, place your offsite URL and most important keyword as close to the front of your text as possible, so your fans can see it on your profile page like this…

3.  Now you need to optimize your biography by writing the most conversational copy in the beginning, in the off chance someone really reads it.  By putting your “fan friendly” text in beginning you don’t need to worry about boring them to tears as your wow Google with your SEO keyword optimized “I’m worthy to be found – I am!” content.

But do keep a conversational tone – it’s your “voice” – and very important for building rapport. 

4.  Include LIVE links like you see in my biography section like you see here…


Social Media Consultant | Facebook Fan Page Optimization


5. You should use your chosen keywords in your “Personal Interests” and your “Personal Information” sections. Just have fun with it, using words like passionate, enthusiast, self-proclaimed as interesting modifiers to your targeted keywords.

Mine looks like this…

social media consultant | lori r taylor facebook

For a great example, you can check out this excerpt from Jonathan Fields “About Me” tab at his blog.

Jonathan Fields is…a giddy dad, husband, New Yorker, serial wellness-industry entrepreneur, author, recovering S.E.C./mega-firm hedge-fund lawyer, slightly-warped, unusually-stretchy, spiritually-inclined, obsessed with creation, small-biz and online marketing consultant and venture partner, book-marketer, professional speaker, copywriter, entrepreneur-coach, yoga-teacher, columnist, once-a-decade hook-rug savant, blogger and career renegade™…gone wild.

POST UPDATED:  You must have Facebook Places on your page.  This post will explain how http://www.socialmediaexaminer.com/how-to-use-facebook-places-and-facebook-deals-for-local-business/#more-11229



Social Caffeine TipJonathan does a great job of pimping but not gagging his fans with his greatness, and he does this better than anyone, IMHO. What part of “you” would make you stand out from the crowd?

(Disclaimer: He is my personal friend and I adore him, so I might be jaded.)

#2 Upload 5 Photos Highlighting Your Services Or Products

Ok I’m all about coolness and graphically wowing people when appropriate.  And even though I’ve been wowed by people creatively using these images together to look cool, they don’t inspire me to do anything but admire them.

Pretty to be pretty = FAIL.

Those five photos show up on a prime piece of real estate on your page!

Unless you are a graphic designer, pretty is usually not effective.

Your photos should be used strategically, showcasing your product or service just like Denise Wakeman does on her Google+ profile shown here…

Social Media Consultant | Facebook Photo Optimization

At Facebook, each of these photos can include a description. And this is your opportunity to tie your business into your page.  Include a live link to the product or service in the description where they could actually go if you inspired them to buy something from you.

As a practical example, if Denise had these photos at her page on Facebook, she might add…

Everyone asks me how I built my brand, so instead of rain manning up my feed, I created this free special report you can grab here http://denisewakeman.com

Social Caffeine Tip:  This is a great opportunity to have some fun and do business at the same time.  Just make sure your photos catch their eye so they actually get to the description, but don’t bait and switch.  Never do that – no tricks here!

#3 Tag Each Photo With Your Page Name And An Influencer’s Name

Posting a photo without tagging it strategically = FAIL.

Likes are vanity, sales are sanity, ok?

Always use your page name to tag your photos. But if you want to get the attention of an influencer, tag the photo with their name using “@name” giving them a textual shout out in your description as to why you tagged them.

Are they the nicest person you know? The smartest?

You goal is to let them know why you admire them and why are they important to you worded genuinely in your status update so it helps them too.

Facebook’s tagging feature puts these type of actions on their page, increasing your chances of getting their attention. Someone who does this better than anyone is Mari Smith.

(Remember – it’s not about you – it’s about them first!) 

Here is a great example of this tagging strategy of a photo Mari posted of herself with Guy Kawasaki.

Social Media Consultant | Facebook Book Marketing

Now she is a smart cookie, so she’s also using her social capital to show her prospects and followers her “inner circle”… but don’t panic!

You don’t need need Guy in your photo for this to work! 

(Hey, not everyone is as connected as Mari).

Let me explain….

Pretend you finally self-published your book, you could consider promoting it like this…

1. Add your description to the photo with link to the book.

2. After tagging the photo with your name, include the name of your book’s fan page (if you have one and you should), tag Guy (or influencer) with @fanpagename.

3. Then you should add a link to the photo in your description to his page where he’s promoting his book

“I”m super excited about my new book “Title” which you can find at [http://link]. I have to give big shout out to [@GuyKawasaki] for giving me such a great marketing strategy to model with his book [@Enchantment].

social media consultant | enchantment

It’s very important to make sure you’ve liked the page of your influencer BEFORE you do this, so you can use the Facebook tagging strategy correctly with a link to his page is in the Facebook drop down book as I’ve shown below.

To make this work, again AFTER “liking” his page, when you type the “@” sign and the first letter of his name, you’ll see it as drop down from Facebook. You can highlight it to select it, hit enter and you will have effectively ensured Guy would see it on HIS page  like this…

social media consultant | Facebook tagging strategy

(Note:  Don’t actually use the “[ ]” I show you in the post. I used that to let you know it’s a “link”.)

Social Caffeine Tip:  While we’re talking about it, you should get Guy’s book Enchantment. It’s fantastic. You can purchase at his book  “Enchantment” at Amazon (not an affiliate link).  Or go here http://facebook.com/enchantment (not an affiliate link). You can even upload a photo at his page to customize your copy of the book – pretty smart, eh?)

#4 Add Descriptions To Each Photo With Live Link(s) To Your Site(s)

This is super important if you aren’t doing it = FAIL.

In your description, always include a live link to the product, service, your blog, etc. Remember, they are called “Facebook” fans for a reason – they aren’t really yours until they’ve come to you outside of FB. You want to include anything that might, someday when snowballs start freezing in hell, get someone to leave Facebook and check you out.

It’s simple, you would just add a fun comment and casual link to your site like I did here…

social media consultant | lori r taylor


You can also link directly to an opt in or sales page, which I highly recommended. 

I usually create more than one sales page for clients products depending on where the traffic is coming from and so should you. Meaning, don’t be over the top with your approach to “convert” them.  It doesn’t work.

What converts for traffic at my blog, does NOT convert from FB. 

By focusing on doing this “consistently, casually and carefully with a spice of crafty” (I love alliteration), you should see an increase to your traffic to your blog, shop or company website.

Social Caffeine Tip: You want to gently remind your fans you have a life, albeit small, outside of Facebook, giving hints that “gee I’d love to share all my great ideas and free tips with you that you can find at my site if you’re interested.”

#5 Create A Free Optimized Report, But Don’t Force The Like

Yes, if you force the like with a “reveal” tab, the numbers show you’ll increase the curiosity and get more likes. But are you sure these are the right fans?

If you’re counting on your page to help you build your brand and bank account, do you really want to build your sales funnel with cherry pickers?

I personally believe a much better strategy is to have a free content they can download, like an ebook, report or guide on your welcome page for anyone who stops by to grab. For example I could choose to put my free ebook on my page…

website optimization tips

Simply put links or QR codes in the report with strategic links, using multiple call to actions, “If you like this, join me at my blog or like me at [link]”.

A great post on this can be found at the Start A WildFire Blog.  Jay Baer, a friend and owner of the award winning blog Convince And Convert did a great job of this in his latest book which is a fantastic read and you can buy from Amazon titled “The Now Revolution”. (not an affiliate link)

social media consultant | qr code in book

This “nothing in return” approach gives your potential fans the flexibility to “try it before you like it”, reducing the friction of their fear you’re going to stalk them. By fostering good will you’ll begin attracting the fans who found your information to be compelling.  They will in turn trust you and be motivated to come back for more, ideally bringing a “friend” with them!

Unless your copy is SO good that people do a back flip with their glorious find, don’t use the forced like. A forced like is basically shouting to the world, my stuff is so good it’s “Top Secret”.

It’s like a friend saying to you, “I have to tell you something, but you can’t tell anyone…” 

Your natural nature to get the scoop makes you say, “Yes”, right? But then they tell you the dumbest thing in the world and you walk away thinking, “Well that’s 10 minutes of my life I won’t get back.”

Create some rocking, amazing, compelling content to wow them into your world, like my friend Brock did here for his free offer prior to selling his book, “Google Plus Attack Plan” (great product and not an affiliate link) and give it to them just for surfing by your page.

social media consultant | google+


Social Caffeine Tip: Once they’re in the funnel you can use any number of free apps or create your own with a groovy opt-in with email to get special stuff. But be patient and do no not do this before you get to “know”each other.

#6 Ask 3 Easy Questions A Day With “Voice”

Posting three links a day with only your opinion is boring and a bit unnatural, wouldn’t you agree?

Honestly, would you walk into a party uninvited and just start talking about what you think about any random topic that comes to mind provided tequila wasn’t involved?

Keep that in mind when you make your status updates hoping for a conversation.  Remember most people naturally don’t jump in on a conversation without an invitation. It’s your job to give them room to easily add in their 2 cents worth.

Amy Porterfield recently posted the best type of questions are those that are easy to answer. I agree. Providing a link to your post once, and two other throughout the day with a specific question that is easy to answer will increase your engagement.

You’re wasting your time and talking to yourself when you ask questions like, “What do you think?”  

In real life, open ended questions are good. In social media a few here and there work, but not as well as yes or no type of questions.  If you want more comments then you might want to try a simpler approach.

Try being more specific with your status updates and links like this…

“Hey I just found this awesome post by @chrissvoss.  He says G+ only lets you have 5000 people in a circle, so be careful. Are you choosing to circle everyone who circles you?”

Social Caffeine Tip:   Make sure use the name of an influencer in your space is in your update where possible. In this example I used [@chrisvoss] to illustrate how to post it on Facebook via my update in the hopes I’d get his attention. This shows him I’m a fan, and it will show up on his page.

#7 Create Target List Of Influencers To Support

You can go to Twellowto cross reference and find great people to connect with.

social media consultant | power of lists


Listorious is also a great resource to find people in your niche.

social media consultant | listorious

Hootsuite is my favorite tool to create internal lists for my activity, and there are any number of other tracking tools out there as well. But don’t do your links from there because it doesn’t show the image like it does when you type in the url directly to your status update.

Social Media Consultant | Power of Lists

Don’t go crazy with this but done right, it will work! Just find five people you would like to network with and check out their Fan Pages every single day, or at least consistently.

Make comments at their page on their updates but do NOT link back to you – EVER.  

(This is bad business people.  You are at their home, not yours. Be polite. But be helpful.)

If you see someone has a question on their page you can answer, do it.  Casually give your answer, and if you know the influencer has written on this topic, then take the time to go to their blog, tag them and share the link on their page.

This is incredibly effective and begins to slowly build your authority.  

Eventually, if you’re consistent, you’ll get their attention. Especially if you take the time to go to their blog and comment, and also engage with their FB status updates.

Social Caffeine Tip: Create lists. Don’t stop at just liking or commenting at Facebook if you’re serious about taking your social media game to the next level. Go all the way baby and make your minutes matter!

#8 Model Someone You Respect

Now that you have identified five people to target for an engagement strategy, choose the one who has a strategy you believe you could implement and sustain then zero in on what they do and do it exactly as they do. Effective “modeling” means you don’t add your secret sauce until you’ve successfully made the strategy they do work.

Not everyone can post as much as Guy. Or write in depth posts, like this one, or the ones you might find at Viper Chill on a regular basis. (Great blog btw – I highly recommend you at lease RSS subscribe.)

social media consultant | viper chill

In order to stay on top of their activities, RSS feed their blog, follow them on Twitter, like their pages, subscribe via mobile to their updates and pay attention to what they DO.

And then….are you ready for this?


Not “try it” or “think about it” or even wait until you “master it”, you must put it into practice immediately.

Social Media isn’t rocket science, but it’s harder than you think.  Without application, information is useless.

You have to take ACTION.

A perfect example of the power of modeling comes from basketball legend Michael Jordan.  Many people gave his coach the credit for turning him into the legend he became. I’m sure that credit is well deserved and was crucial to his development as a legendary basketball player.

But what’s even more interesting is Michael gives credit to his early success to Dr. J .

It was watching someone play the game better than he did at the time that gave Michael the leg up to becoming one of the best there ever was or might be.

Social Caffeine Tip: Pay attention and start swimming.  If you get water logged, grab onto the side of the pool and take a breather. But pick a plan. If it fails, don’t quit…just jump back in and find one that works. Don’t be afraid to take some risks. The nice thing about social media is, no one is paying attention to you in the beginning anyway, right?)

#9 Create A Fun E-commerce Tab

Are you scratching you head thinking, “Huh, I’m not a retailer?”

Au contraire mon frere…

If you’ve something to sell, even if you only sell services why wouldn’t you have a “store”? Put “free” stuff there if you want, but showcase your products and services so it’s easy for them to buy without leaving Facebook.

My personal favorite app for this is ShopTab.


Social Media Consultant | facebook ecommerce

We chose to use Involver at the CopsTV page as we build out our own custom store for them. The main reason was Involver actually has an app you can use to integrate with Klout, rewarding your high influencers in your network with extra “freebies”, which we plan to do.

social media consultant | cops tv show ecommerce


If you want, you can dig into more store applications for Facebook at Website Magazine if you’re not brain dead or asleep after this one.

The point is, even if you don’t have a product, why not create one if there are drag n’ drop applications making it easy?  You can even create an amazon store with affiliate links to your recommended books, DVDs, etc using this application Fan Page Hits. (not an affiliate link)

social media consultant | amazon store at facebook

Or you could create a fun one with custom print on demand t+shirts like awesome The Anti-Social Media Blog did…

social media consultant | facebook ecommerce ideasI personally think he’s hysterical and bet he does very well with these at his blog – even if it’s just to start a conversation. Using a shop via an e-commerce tab for your Facebook Fan Page, is a great way to showcase your voice and how you see the world.

But please don’t lose sight of the bigger picture.  

Although making a buck or two off your sense of humor is fun, it’s not just about selling tshirts, bumper stickers or even skateboards…

(Did you know you can customize those too from cafe press?)

It’s about showing your personality in a way that’s relevant to your audience!

Social Caffeine Tip: If you lack confidence in either your programming skills or creativity, just go to a site like Elance, or even Fiverr.  It’s not that hard or expensive, either.  At Elance you can find someone to create a few for you for under a $100.00. And at Fiverr? Well you guessed it – everything there is five damn dollars.

(Note: I’m going to try this at my own blog – stay tuned.)

#10 Use Facebook Advertising Wisely

Build it and they will come = FAIL.

Unless you’re Kevin Costner or a celeb, this never works.

But you can tip the scale in your favor by creating a FB ad campaign to get your name out there and build your fan base.

Use a great image, preferably with a pretty girl in it (sorry but it’s true I’ve tested a gazillion times), and have an easy to like call to action. With the Facebook ad platform, they don’t even have to go to page to like you, right?

Create your add with a compelling call to action, one that’s hard to say no to,  like these ads illustrate. Write the copy so it’s and easy “yes” and you may even get the like right from the ad.  Keep in mind the shelf life of a Facebook ad, is very short. In as few as three hours, you’re prospect will be “blind” to your ad. So mix it up!

social media consultant | facebook advertising

Some interesting call to actions could be…

Test campaign A:  “Who Else Thinks Google+ Is A Waste Of Time”  vs “Who Else Wants To Rock G+”

Test campaign B: “Do You Want 1000 New Fans? Just Like This And I’ll Give You My Secret” or “Free Ebook Reveals How I Got 46,000 Fans On Twitter With a Klout Score of 74”

Be very careful with your giveaways if they aren’t relevant to your business. It can cost a lot and get you nothing.

While running a contest with the ipad as a prize is a sure fired winner, you must clearly understand you’ll get prize sniffers jumping in. Unfortunately. these users have no real interest in what you do and spend hours combing Facebook just to find free stuff.

Social Caffeine Tip:  There are tons of great programs out there to help you with Facebook advertising.  I strongly recommend  to sign up for Social Media Examiner’s The Facebook Summit (not an affiliate link). I also really liked the Mr. X Facebook product, no link – it’s sold out for now, but will open up soon and if it does, jump in.

(Note: I’ve been capturing awesome ads I like and will be creating a section on my blog soon, stay tuned.)

#11 Avoid DIY Design Your Page

Here’s mine I did myself to have place holder, vs. paying my contractor to do it for me.

Social Media Consultant | facebook landing page

Now, here’s Social Media Examiner’s...

Social Media Consultant | Facebook landing page
Picture speak louder than words, don’t you think?

DIY Social Media design work is like cutting your own bangs ladies, you can’t get the right angle to make it work ok? Just because you CAN do it yourself, doesn’t mean you should.

Trust me – just spend the time and pay someone either few hundred bucks to do it right just like my friends at Social Media Examiner have done above. Or, you can try Fiverr where there are great people who will do it for only $5.00 believe it or not.


social media consultant | facebook fan design fiverr

But dig into the Social Media Examiner page at Facebook.  And unless you’ve been hiding under a rock, I hope you’ve RSS fed the Social Media Examiner blog.  Michael Stelzner and team has done an AMAZING job. It looks professional, has purpose and ignites passion with it’s audience.

(Disclaimer: I write for SME so I’m not objective.)

Social Caffeine Tip: Hire Francisco at Social Mouths and be done with it. I recently hired him to redesign my blog and twitter page and am thrilled.  He’s working on my fan page now, and even some of my client projects. Also you could try Tim Ware’s company HyperArts.  He highly recommended by people I trust as well.

#12 Video – Video – Video And Why Facebook’s Uploader Rocks

You must, and I repeat must utilize video at Facebook.

It’s been tested and provided your video doesn’t suck, having it on your landing page, as a welcome message like Mari Smith does, can sometimes triple conversions.

(Disclaimer: Yes she’s a friend and I model her. And, well, when you do it ALL right, you get shouted out 20 times in a post!)

Unless I had a reason to build my YouTube channel over my Facebook channel, I would only use Facebook’s uploader at Facebook.

This does NOT mean you don’t have a YouTube strategy.

Of course you do!

But at the same time. I think you get more bang for your buck, using Facebook’s uploader and grabbing their embed code for your blog or site.

Here’s why…

If someone comes to your blog and you have a YouTube video embedded and they happen to click twice because the video doesn’t load or something, they will be taken from your blog and land on your YouTube channel.

For those of you thinking, “Awesome!”

I’d say, “FAIL.”

Think about it…

Somehow, you finally got a visitor!!  Maybe your mom paid them, you begged them heck I don’t know or care why they came. All I do know is you got an eyeball at your blog, so why would you be glad they left to go subscribe to your YouTube channel?

Have you been to YouTube?

It’s like Hotel California over there.  You can check in, but you’ll never want to leave! YouTube serves up billions of hours of mindless fun with a crazy great relevancy engine, grabbing you by the eyeball and whooshing you down one rabbit hole to the next.

It’s not a place you want to send your people on purpose FROM your blog – ever – if you want them to sign up, download, or buy from you.

The whole point of YouTube is to get them TO you! 

And yes, the same thing will happen with a Facebook embed code if they click twice – they’d land at your page. But here’s what Mari Smith who turned me onto this says about that…

(She wasn’t coined the Pied Piper of Facebook by Fast Company because their favorite color is blue, peeps so follow her advice.)

Mari did a post about the advantages of the Facebook embed code at the mega brilliant Social Media Examiner…

[UPDATE: Since Facebook changed the Become a Fan button to the Like button,embedded Facebook videos now display a white watermark hotlink of the Facebook name in the upper left corner of the video player – see first screenshot below. This is a clickable link that goes to the original video page on your fan page. If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player – see second screenshot below.]

Social Caffeine Tip: To maximize your minutes, when you record a video you’ll want to save it as two different file names. Upload one with file name a to YouTube, and then the other to Facebook because a different title is important to Google. Then grab the embed the code from Facebook to put at your blog. Now to Google you have two unique links to you, awesome right?

#13 Do NOT Pull In Your Twitter Feed Without A Filter

Cough, cough…I learned this the hard way.

It’s easier to lose a fan than it is to get one.

If you’re active at Twitter with 5-15 actions per day and that’s streaming onto your Facebook page, I guarantee you’ll show up one day and find only the sound of crickets waiting for you at Facebook because it’s too much activity.

Not only will fans leave you, but your friends will hide you and you won’t know it!

Mari gave me some great advice after my little face plant of the right way to leverage your yummy stuff at Twitter

What to do is to only post some of your tweets on to Facebook using an app like Selective Twitter. Once you add the app to your Page and set up the configuration, just adding #fb to the end of a tweet will post just that tweet to your wall.

Another idea is to just post your favorites to your fan page wall using an RSS app like RSS Graffitior Social RSS. Your Twitter favorites has its own unique RSS feed – the best way to find it is to log out of Twitter and look at your own profile whilst logged out; click on Favorites in the right panel/column, and you’ll see the little icon for RSS.

Social Caffeine Tip: I love Twitter but it’s too much for Facebook fans. I suggest using twitpic to share photos at Twitter and then you can pull those tweets into your page. I also like to find other people’s tweets and favorite them to share at Facebook. This is much more palatable to people and feels like you are sharing nuggets, not shouting.

#14 Have More Than Just A Fan Page

I can’t believe how many people don’t have a blog and think just having a Facebook fan page is enough. Are you kidding me?


Do you just hang out at the pages you’ve liked? No. Or at least I don’t.

How can you share an in-depth point of view without a blog?

(Although I do have to mention Google+ let’s you basically write a blog post even in a comment to someone else, which is why I’m digging it! If you need an invite, subscribe to my newsletter and ask me.)

Now you could use a daily posting strategy at FB with video updates to get a loyal following, if you do it right. But my personal experience tell me most people don’t have the commitment to keep it up the “vlogging” consistently. I have a business parter at Trade The Markets who has built an email list of 70,000+ by sending a video newsletter every single day, so I know it works great, if you don’t burn out.

If you are interested in this strategy, check out Chris Voss – he’s a master of using video to share valuable tips.

Social Media Consultant | video blogging

So without being a video king or queen, how will they get to know YOU?


A blog is essential to your success.  If you’re not up to the mind screw of launching a blog right now, that’s ok!

There are easier solutions that Word Press, although Brian Clark of Copyblogger has a great solution with his suite of child themes at Genesis.  (not an affiliate link).

social media consultant | genesis word press theme


Or you could just use a simple platform like Posterous shown here…

social media consultant | posterous


Even a simple video blog at Tumblr is better than nothing.  

(Note: Some people say Google doesn’t like Tumblr and doesn’t index well.)

social media consultant | lori r taylor tumblr 

Using a simple app like Networked Blogs to pull in your blog feed is very easy to do and should be done immediately if you hope to build your brand, get buyers and you know, have a business!

social media consultant | networked blogs at facebook

Content is what starts the best conversations and you must be original to get traction.

Social Caffeine Tip: Hire writers, ask for guest posts, or God forbid curate other people’s content without stealing the whole post. You’d be surprised at what a great strategy it is to run an ad at FB for guest posters and freelance people.

#15 Highlight Your “Sweet Spot” With Focused Content

There is a huge mix of business and pleasure, so it’s easy to confuse your personal friends and your fans. Which is why it can be super tricky to do marketing right on Facebook and keep everyone happy.

However, your success for creating a sticky fan base is dependent on you knowing what you do best and clearly communicating that to others in a way they will believe.

Sure I know a crap load about PPC, SEO and other types of online marketing. I do it all day long and quite frankly even as my secondary skill it might be better than some people who only focus on that. But that’s beside the point.

My success with social media marking is related to the fact I figured out quickly people needed consistency. Most people can’t keep up with all the fast changes in how to do social media effectively. This steadfast approach allowed me to  to build a community from 0 to over 30,000 people in less than 4 months without a blog.

I became a human RSS feeder. And all I did to build my traffic at Twitter is to use Twitter.  Now I have over 45,000 followers with a Klout score of 74.

social media consultant | best twitter profile

How did that happen?

I’m not sure.  I did some advertising, but my gut says I showed up every day, did the same thing and never strayed from the course. I do what I say and say what I do.  And most importantly I always show people I care.

I don’t just say thank you for the RT. I either ask a question to the person who engaged, or go to their feed and RT something they’ve found I think would be relevant.

(What’s sad is too many people don’t do Twitter right and it can be difficult to go to a feed begging people to follow them or focused on shameless self-promotion, or tweets too long to share! Per Mari Smith “130 is the new 140” – she’s right so remember that!)

This approach seems to be working not only supported by Klout’s analysis, but as reflected by my Peer Index score of 72 with topics I’m influential shown here on this graph:

social media consultant | peer index

In addition, Klout reflects the same story showing similar topics I’m influential about which you can see here…

social media consultant | klout topics

But what makes me the happiest is that according to Klout, I’m a “networker” which they define as…

You know how to connect to the right people and share what’s important to your audience. You generously share your network to help your followers. You have a high level of engagement and an influential audience.

social media consultant | klout

For me, using my spin of writing the best headlines, creating and finding the best content, using my voice to show people I care.  Most importantly I worked on maintaining a tight focus for my followers which seems to be appealing to them.

My success with this approach can be your success, if you focus on optimizing your marketing efforts with the right strategies, supported by the right tools and tactics.

If you haven’t paid attention to Klout or Peer Index- you should!

They aren’t the “end all be all” of measuring your influence building success, but both are very valuable to make sure your strategy aligns with who you want to be to your audience.

(Disclaimer: I’m a first round angel investor in Klout.)

The key is to determine what works for you and stick to it.

You might get good at creating infographics which are extremely popular, like this one…

social media consultant | social media infographicImage credit: Hong Kiat

Maybe you could find funny cartoons at Cartoon Stock and add your own caption to get attention…

Social Media Consultant | cartoon stock

No matter what approach you choose, you must be consistent, be relevant and if you want to ever have a shot at going viral, be extraordinary.

Social Caffeine Tip: Being all things to all people just waters you down.  Avoid at all costs. And funny is money.  (Unless you aren’t funny.)

In Summary

Hopefully, you’ve found this reading this information worth your time.  The key to you using your time wisely to maximize your marketing minutes is having purpose to your posting of anything at Facebook.

You must connect the dots to everything you do.

Otherwise you’ll be doubling your efforts only to feel frazzled. Frantically scrambling each day trying to keep up should be an exception, not a rule. Stop overloading yourself with tactics and tools won’t serve you until you’ve identified the method to your social media marketing madness.

If you’re struggling to get started and need ideas on strategies or other great campaigns please check out my spam or slam section. You can also check out the links below to other detailed fantastic posts to ideas of what’s working for other people, just like you, trying to make it in the organic world of social media.





Did you find this novella worth your time? Would you be willing to share what’s working for you?

Bring it on – Let’s get the party started!


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Lori Taylor


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Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

{ 49 comments… read them below or add one }

Gina Schreck August 18, 2011 at 8:35 am

Im pulling the pieces of my brain back together after reading this “Novella.” Pure awesomeness and MY favorite that I will start working tomorrow is creating TWO video names and posting one to YouTube and the other directly to FB! Thank you for taking the time to pour so much geeky goodness into one post!


LoriRTaylor August 20, 2011 at 4:51 pm

Gina – thank you so much! And note on the FB loader thing – don’t panic if you’re at your blog and you’re like – it’s not working – no watermark – it’s because you are already a fan! If they already fans that feature wouldn’t be there.


Coupaholic August 18, 2011 at 9:11 am

In my experience all ‘Be better at Social Media’ posts shout about the same things, it is refreshing to see some genuine ideas that no-one else has written about.

Thanks for sharing, I’ll be sure to look back at this post when I begin work on my next page.


LoriRTaylor August 20, 2011 at 4:50 pm

Thank you so much for noticing. I tried to be original by applying the context to why you do it – many people know you “can” but few understand WHY. 🙂


Kate Rose August 18, 2011 at 10:11 am

Fantastic post Lori, very timely as I’m just working on a huuuge FB campaign for a new client who’s suited to Facebook like butter is to toast 😉

One question – I just don’t get the “place subcategories” bit where you suggest entering keywords. Even if I change the top drop-downs to “people” and “business person” like in your screen shot, i have the “community page” data entry area but nowhere i can put tags…just me?!


LoriRTaylor August 20, 2011 at 4:49 pm

The community tag will work too but you have to add Facebook places to your page. Mari does video on how to do this at http://www.socialmediaexaminer.com/how-to-use-facebook-places-and-facebook-deals-for-local-business/#more-11229


Janine August 18, 2011 at 12:42 pm

Lori! What a fantastic article. Very well organized. Great stuff!


LoriRTaylor August 20, 2011 at 4:48 pm

Thanks Janine if you have any questions connect with me here or at http://facebook.com/loriraylene


Ima2seven August 18, 2011 at 2:47 pm

Printing; thank you so much. Giving me a lot of super helpful homework.


LoriRTaylor August 20, 2011 at 4:48 pm

Glad you enjoyed – and don’t let the dog eat your homework


Mike Patty August 18, 2011 at 10:45 pm

Wow, how many social media golden nuggets can you pack into 1 post!? Awesome job. I didnt make it thru the entire post but have bookmarked it and will be back. I also added you to one of my G circles. This is one of the better social media pieces I’ve seen in a while if not the best. Def plan to keep my eye on Lori Taylor!!!


LoriRTaylor August 20, 2011 at 4:48 pm

Thank you Mike – Here is a cliff note version of the post (as if there can be such a thing to this novella) So here’s the steps simplified -which I’m sending out to subscribers of newsletter

1. Optimize profile when you start with live links and keywords.
2. Upload 5 photos related to their brands with keyword optimized descriptions and links to where they could take action as it relates to your brand.
3. Tag each photo with your brand and a champion you want to get the attention from.
4. Like x number of pages per week relevant to your brand and make a comment at their page, or give shout out to them you just liked their page with tagging
5. Create a why to like the page – usually a free report works very well that is targeted to what your fans would like. If you sell a dating product, 7 Myths To Dating Online – something like that.
6. Ask 3 questions a day as your status updates and you can upload a photo when you do this – which when you do FB gives you more characters for your update too!
7. This is out of order, so you should identify your influencers before you start. One sneaky thing to do is see active users of a competitor and try to friend them or engaged with them to get them talking at your page.
8. Find 2-3 brands doing it right – and model what they do when creating strategy.
9. This is not as hard as it looks. Try it – and you just set it up once – but all pages should have a place at FB to buy from you or even get free stuff you’ve created if you have more than one report.
10. Testing ad campaigns at FB is key to get more fans – so that should be a part of any strategy at some level.
11. This no DIY is easy one – just find a company you trust and use them for every client.
12. Have a video strategy. Even one per month is better than 0 – it will add up. But one per week is ideal. Just sit on a Sunday and create 4 at a time for that month. You can write short post around it – put at your blog and update at FB – or just use at FB with no post. This is so easy to do – I hate myself for not doing it for me!
13. if you do twitter – very easy to grab 1 or 2 a day and just use RSS graffiti app to pull in favorite tweets – all you do is mark it favorite when you tweet. So if already doing twitter -easy peasy!
14. Setting up posterous or tumblr is so easy to do – and again you only do it once so it’s not a daily thing to do like others.
15. Is just about being focused on what sort of google alerts you do to follow content.

I hope this helps “chunk” it more for you! It’s not about doing MORE than you do – it’s about being smarter and more strategic with all the activity you have going on right now. 🙂


Darlene Hull August 19, 2011 at 9:08 pm

Ok, I’m actually working through this step-by-step, but not seeing on my page what you have on yours. Is yours set up as a person page or a business page?


LoriRTaylor August 20, 2011 at 4:47 pm

I need to modify post – you need to set up Facebook Places with your page and then you can add them – otherwise you get one tag with Community Page tag – here is good video from Mari Smith on how to do http://www.socialmediaexaminer.com/how-to-use-facebook-places-and-facebook-deals-for-local-business/#more-11229


Maria Ross August 19, 2011 at 9:27 pm

Lori…WHOA GIRL! I sent this out like a life preserver to my tribe of business owners and marketing pros. However, I am now COMPLETELY overwhelmed. How are we to do all of this and actually focus on our WORK, too? I appreciate doing social media right take rigor and expertise – but if I spend all my time trying to follow everything, I’d never have time for consulting clients on their brand strategies, which is what I do! I’m sure you hear this a lot. What is your advice on that? Should we hire someone permanently? Hire someone just to put the pieces in place, etc? I’ve got a pretty regular routine of updating Twitter, my FB fan page, checking and commenting on other blogs, etc. but can always use more improvement. Thanks!


LoriRTaylor August 20, 2011 at 4:44 pm

Maria – great point! But if you can systemize this into what you do moving forward it’s not that difficult. It’s just giving you a better way to start. So when setting up profiles, follow these for optimization. And if you’re already posting and engaging, these are just a better way to do that. You have to identify with your clients the champions they need to engage and then create the system to do so. For example. if you do 3 status updates a day, one might be a photo as shown above. Maybe one post is to tag a prospect with question. Here it is chunked down…

So here’s the steps simplified -which I’m sending out to subscribers of newsletter

1. Optimize profile when you start with live links and keywords.
2. Upload 5 photos related to their brands with keyword optimized descriptions and links to where they could take action as it relates to your brand.
3. Tag each photo with your brand and a champion you want to get the attention from.
4. Like x number of pages per week relevant to your brand and make a comment at their page, or give shout out to them you just liked their page with tagging
5. Create a why to like the page – usually a free report works very well that is targeted to what your fans would like. If you sell a dating product, 7 Myths To Dating Online – something like that.
6. Ask 3 questions a day as your status updates and you can upload a photo when you do this – which when you do FB gives you more characters for your update too!
7. This is out of order, so you should identify your influencers before you start. One sneaky thing to do is see active users of a competitor and try to friend them or engaged with them to get them talking at your page.
8. Find 2-3 brands doing it right – and model what they do when creating strategy.
9. This is not as hard as it looks. Try it – and you just set it up once – but all pages should have a place at FB to buy from you or even get free stuff you’ve created if you have more than one report.
10. Testing ad campaigns at FB is key to get more fans – so that should be a part of any strategy at some level.
11. This no DIY is easy one – just find a company you trust and use them for every client.
12. Have a video strategy. Even one per month is better than 0 – it will add up. But one per week is ideal. Just sit on a Sunday and create 4 at a time for that month. You can write short post around it – put at your blog and update at FB – or just use at FB with no post. This is so easy to do – I hate myself for not doing it for me!
13. if you do twitter – very easy to grab 1 or 2 a day and just use RSS graffiti app to pull in favorite tweets – all you do is mark it favorite when you tweet. So if already doing twitter -easy peasy!
14. Setting up posterous or tumblr is so easy to do – and again you only do it once so it’s not a daily thing to do like others.
15. Is just about being focused on what sort of google alerts you do to follow content.

I hope this helps “chunk” it more for you! It’s not about doing MORE than you do – it’s about being smarter and more strategic with all the activity you have going on right now. 🙂


Valerie DiCarlo August 19, 2011 at 9:48 pm

Love this post! And I especially can relate to the “DO AS I SAY, NOT AS I DO!” LOL
Thanks Lori!
Valerie DiCarlo


LoriRTaylor August 20, 2011 at 4:28 pm

Ain’t that the truth sister. Although for clients I do this – I was waiting on redesign of blog to ramp mine up and get the ebook done “17 Easy Ways To Double Your Conversions” to ramp up my page. Or at least that’s what I’ve been telling myself. LOL


Amy McGibbon Lang August 19, 2011 at 10:40 pm

bookmarking this KILLER post – so many good points of information. Thanks for sharing this!


LoriRTaylor August 20, 2011 at 4:27 pm

Amy thank you for your kind words – they are much appreciated. You made me smile today!


DeniseWakeman August 19, 2011 at 11:21 pm

Wow, Lori, this is an awesome post! And I was totally surprised to see a mention of my Google+ profile (must have missed it in my google alerts!). Thank you and thank you for the great tip about how to use the images on my facebook page. I’ll be studying and applying your advice and sending it to my clients as well. Blog on!


LoriRTaylor August 20, 2011 at 4:27 pm

Denise – well I’m a huge fan – and I love your photos at G+. Very nice! I meant to let you know at G+ and not sure if I did or not. It’s been a whirl wind of activity with this post – a quality problem as Tony Robbins likes to say! Keep shining.


Claudine Motto August 20, 2011 at 1:35 am


Love the “tool chaser” reference! I’ve got to remember it for my work. I’m a productivity consultant and I am always saying how it’s not always about the latest tool, or more tools – but getting down to the fundamentals first.

Thank you for these great tips!


LoriRTaylor August 20, 2011 at 4:26 pm

Thank you Claudine. Yes without a strategy the best tools don’t matter. It’s like me golfing in all the best stuff and hitting ball 100 yards the wrong decision. Hopefully you get my free book here as well for 17 Ways To Double Your Conversions. It’s very helpful in optimizing the traffic once it arrives at your site. 🙂


Martin August 21, 2011 at 1:06 am

Thanks for the post. I am unable to tag individual (or fans) in my statuses anymore (I’m pretty sure I used to be able to.) When you talk about tagging influencers on your Fan Page do you just mean tagging their Fan Page (which I AM able to do)? Or am I on some weird setting…


LoriRTaylor August 21, 2011 at 12:52 pm

Mari Smith says it’s buggy sometimes, if that happens, try refreshing or logging out and logging back in. Let me know if that helps.


LocalShops1.com August 22, 2011 at 12:44 am

i think facebook did change the rules, and it doesn’t allow pages to tag people — only other pages.


LoriRTaylor September 3, 2011 at 7:26 pm

Yes I do mean tagging their fan page. And I do believe they changed the settings, although my account got a bit screwed up with a G+ thing so my tagging is limited. Long story.


Corri August 22, 2011 at 3:34 am

Great post, thank you for sharing. So much work to do now!


Barb Taylor August 24, 2011 at 10:07 pm

Fantastic article Lori! I took your advice and changed a couple of things on my fanpage. Thanks for the tips!


Leslie August 25, 2011 at 10:46 pm


Useful info. but I still can’t figure out how to add “places” to my current page. I checked out Mari’s video but I don’t have the “claim your business” on the left…I am already the administrator. I added my business in Places on my mobile phone (that’s what FB’s help said to do) but still stuck. I only see a “community page” section and it says to “pick a topic” HELP!


LoriRTaylor September 3, 2011 at 7:25 pm

Leslie, I’m sorry you’re having trouble. The good news is you have the community page section – so you can pick a topic – it’s the same as a “tag”. However, do me a favor and try changing your page to a “person” – you won’t be stuck with it. If you email a screen shot of what you do see, I’ll help, ok? Just hit me at lori at revmediamarketing dot com – ok?


Shawn Abel August 26, 2011 at 2:13 pm

Hi Lori!
Amazing! I stopped at #4 because I want to make sure I use all of them for the clients I have right now! So much great information that I need to digest. I have a feeling I will be camped out all day! Thank you, thank you thank you!!!


LoriRTaylor September 3, 2011 at 7:25 pm

Shawn I’m SO glad you found it useful and better yet are going to DO it. YEAH!


carrien-she laughs at the days September 2, 2011 at 6:48 am

OMG I’ve been doing twitter wrong! Which isn’t news to anyone, but I just thought I was getting the hang of it. Thanks for the tip about reciprocal promoting. I should have thought of that, since it’s only polite…

Seriously, this is the best how to post I’ve read on this subject. I run a page for a non-profit I founded and any help we can get to be better is help for the orphans we take care of. So thanks.


LoriRTaylor September 2, 2011 at 7:32 pm

Well I doubt you can do it completely wring with your big heart. You live and learn!!
If it makes you feel better I used to help a VERT famous person with Twitter. He used to RT people ssaying amazing things about him. With no comment. Just a “look how cool I am”. Tee hee.

When I politely mentioned he was horrified.



Kay September 2, 2011 at 7:02 pm

Thank you so much for this post. I have begun to implement your suggestions on my facebook pages.
I will certainly let you know how I get on.

Can I be so bold as to make a suggestion to you? I am not a tekkie so please excuse me if I do not use the right jargon. When I click on any of the links you have posted in the article it takes me away from your page. Would it not have been better to have them open in another window so your blog remains?


LoriRTaylor September 2, 2011 at 7:25 pm

That’s fantastic advice. Actually I asked my editor to do that and he’s going to
When we switched new themes to thesis from
Catalyst we didn’t have it marked correctly. I think it is very kind of you to let me know!!


Dan Martin September 8, 2011 at 5:12 am

Wow! I was going to comment that I’ve never read anything quite like that before but you followed it up with your replies to the comments and turned it into an epic post. Now I’ve got to find a printer so I can hold it in my hands as I read it again.

Thanks for sharing all of those tips. I learned even more by reading through the comments.

Now I’ve got to fi so many things…


Jeff September 8, 2011 at 6:49 pm

Wow, this is a lot to digest and implement…a bit overwhelming! We use FB advertising for direct selling to our main site but not to the fanpage, didn’t think it would be that effective but maybe we’ll have to try it out. Thanks for the great resource, will be frequenting this a lot!


Kimberly Turner September 8, 2011 at 9:22 pm

I loved this article! Took me all day to read it, because I wanted to apply as much as I could as I went along! Thank you for taking the time to share what has worked for you! I’m excited to see how this works for me! I am a new follower on twitter and facebook! 🙂


jackietulos September 15, 2011 at 9:52 pm

Great post! I loved how you brought in so many great nuggets of info to help with your fan page creation.

I can’ t wait to see what else you have to share.

Jackie Tulos


Lidia Metoyer February 6, 2012 at 10:30 am

Awesome writing style!


Ok Walvoord February 7, 2012 at 1:23 pm

Couldn’t have said it better myself.


Joshua Lennihan February 7, 2012 at 4:32 pm

Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.


vender Ouro February 8, 2012 at 2:13 am

When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get four emails with the identical comment. Is there any manner you may take away me from that service? Thanks!


Dionna Kerner February 8, 2012 at 3:51 pm

Really good article. Keep up the smart work.


Srinivas Rao April 1, 2012 at 7:08 pm

Hey Lori,

I ‘m in the process of putting together a social plan for a client and I remembered this post. I’ve literally been looking at this for the last 3 hours. What’s funny is that I’m using it on my Google+ page too :). Every bit of this seems like it could be applied to your G+ brand page. I’d love for you to do the equivalent post for G+


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