Why would a business use Twitter? What’s so appealing about Twitter to companies?
Rather than tell you what we think (we’re biased – this is a social media blog, after all), we’ve put together a collection of facts and figures to show you just what’s so special about Twitter.
Once you’ve finished, you’ll know exactly why Twitter is appealing to companies.
Ready for the ride? Then let’s get started!
1. Tweets Mean Sales
When people follow your business on Twitter, the chances of them buying from you immediately increases. Research shows that two thirds (67%) of Twitter users are more likely to buy from a brand they follow on the network.
On the other side of the coin, 34% of marketers say they’ve generated leads from Twitter, and 50% of technology companies have acquired at least one customer through Twitter.
2. Your Customers Are Waiting to Follow You
Almost a third (30%) of Twitter’s half-a-billion users follow a brand on the network. That’s a lot of people your business could be talking to.
3. People Go on Twitter for Help Making Purchases
Over the past two years, the number of Twitter users asking for product recommendations has increased 663%. If you have a Twitter account, it makes it easier for people to recommend you – they can just link to your Twitter profile in a Tweet.
4. Your Competitors Are Already on Twitter
Seven in ten small businesses are already using Twitter. And 77% of the Fortune 100 have at least one representative on Twitter. If that’s not enough for you, consider that 93% of marketers use social media in their businesses. Stay away from Twitter for much longer, and you’ll fall behind.
5. You Don’t Need to Be Young to Be Social
Feel like you’re too old to learn? The fastest growing demographic on Twitter is 55-64-year-olds. The number of users in this age bracket has increased by 79% since 2012. If they can do it, you can, too.
6. Twitter Is Still Growing Fast
Want to go where things are hot? Head to Twitter. As of January 2014, over half (53%) of Twitter uses have been members for less than a year. On Facebook, this figure is just 19%.
7. Most Twitter Users Are Active
Want to talk to your customers and find out what they think? Then Twitter is the place to go. Three quarters (76%) of Twitter users actually send out tweets. This is up from 47% in 2010.
8. Twitter Is the Most Popular B2B Platform
Some 85% of marketers say they use Twitter to make B2B connections. There’s a good reason for that. Twitter is the networker’s social network. If you want to meet new people online, especially people with influence, there’s no better place to go than Twitter.
9. Twitter Means Customer Service
Consumers are increasingly turning to social media when they need help with a purchase they’ve made. And they expect to hear back quickly. Eight in ten (81%) of Twitter users expect companies to respond the same day to questions and complaints. You can’t respond if you’re not using Twitter.
10. You’ll Create Glowing Feelings Around Your Brand
Research shows that 85% of your Twitter followers will feel more connected to your brand after following you.
So what’s not to love? Head over to Twitter and sign up today. Don’t forget to follow Social Caffeine!
Sources:
* Social Media Stats You Need to Know for 2014
* Twitter for Small Business: Facts, Stats & Tips (INFOGRAPHIC)
* 103 Crazy Social Media Statistics to Kick off 2014
* 116 Amazing Twitter Statistics
Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.
David is our acting editor. He’s British, but we don’t hold that against him.
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