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YouTube Changes The Channels

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

Millions Of Channels Just A Click Away

YouTube changed the way its millions of users see its site with a single click of a button on Thursday, ushering in a new phase for everyone who watches videos online. Their big push has been toward making the video experience more user friendly, but encouraging users to watch YouTube videos the same way they have been watching cable television.

By capitalizing on a users past knowledge of how they watch videos YouTube is hoping to capture an even larger share of the audience than it already has. Most of the recent changes revolve around changes to a users Channel page. It makes adding channels an easier thing to do, which is no doubt in anticipation of their plans to add more original video channels.

What you should be asking yourself is, “How can I capitalize on this big channel push by YouTube?” The answer is rather simple: Create a niche specific channel based on your area of expertise and let your creative videos do the rest.

YouTube remains one of the most visited webs sites in the world and regularly finishes in the top 5 list of the most used search engines month after month. That means people are going there regularly, looking for content and searching. If you have an area of expertise which lends itself to a video format, you should have a YouTube channel. These videos do not need to be high-definition, slickly produced films. With a laptop video camera and something informative or important to say, you can create videos that people want to watch. They don’t need special effects, they don’t need fancy dancing or elaborate musical numbers; they need (and want) knowledge. If you are an expert in your field, or someone in your company is an expert in their field, you could be turning out weekly original broadcasts that draw in viewers by supplying them with what they need.

It is important you remember to optimize your YouTube channel for search engines so people can find what they are looking for. It is also important you carefully integrate your YouTube channel into your complete social media network picture. Videos should point viewers along the same path as the other pieces of your social media marketing puzzle. And most of all, don’t forget that YouTube is itself a big social media network where people regularly comment on videos, exchange information, subscribe to channels and generally interact as they would at any other social media site.

The latest changes at YouTube are generating a good deal of news, and now is perhaps the best time for to capitalize on this free publicity. So, if you have been dragging your feet when it comes to getting started on YouTube or are ready to enhance and improve your existing YouTube channel, there is no time like the present.

Get it done!

 

So what’s the change all about? One word: channels. The world’s most popular online video service now sees itself as a descendent of cable TV, with millions of channels rather than hundreds — and it’s doing its darndest to encourage you to use it that way.

The first new thing you’ll see is an “add channels” button in the top left-hand corner of the page. Under that you’ll find your top 10 favorite channels, which you can “pin” to the top of the page.

“The future of the YouTube experience has channels at the center of it,” says Margaret Stewart, director of User Experience at YouTube’s headquarters in San Bruno, California. “It’s a container for all the world’s video, and it needs to be the best home for that.”

YouTube is also tweaking the colors of its logo and adding a soft gray background to the videos. In a sign that the service is becoming more integrated with its parent company — and that more employees are going back and forth between San Bruno and the Googleplex in Mountain View — Stewart says the redesign includes “subtle alignments with Google’s visual style.”

Part of that process, naturally, includes integration with the Google+ social network. But YouTube is also making it easier to post videos on Facebook and Twitter, too. And the channel change also came to YouTube apps on platforms other than the web. For example, it just became a lot easier to access YouTube channels on your Xbox.

Click here to read more about the changes at YouTube.

Team Caffeine

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