At a recent social media seminar I attended, the speaker asked:
Do you remember Tamagotchi? Your Facebook page is like a Tamagotchi.
That caught my interest. Of course I remembered Tamagotchi, the Japanese virtual pets who took the world by storm. I had one as a kid. All my friends did too.
Tamagotchi appeared before cell phones became ubiquitous. They were pocket pets, existing only in the virtual world on a screen the size of a wrist watch.
You had to clean your Tamagotchi, take it to the vet if it got sick, play with it when it was bored, make sure it had time to sleep when it felt tired, and feed it when it was hungry. Food was the most important, as you had to feed it frequently.
The better you looked after your Tamagotchi, the longer it lived.
Mine rarely lived more than a couple of days before I forgot about it.
Back to the speaker.
Your Facebook page is like a Tamagotchi. If you don’t feed it, it will die.
That’s a great way to think about it if you struggle to motivate yourself to post updates. Your Facebook page is a virtual pet, and updates are the food that keeps it alive.
What to feed your Facebook Page
Food for your Facebook page is easier to get hold of than you realize. Here are a few suggestions to keep the hunger pangs at bay.
- Links to articles of real value to your target audience. In food terms, these are your bread and butter, the staple of your Facebook page’s diet.
- Contests are like a shot of espresso – they inject a buzz of activity into your Facebook page. Use them when you want to re-engage your audience or raise awareness of your brand.
- Polls are a meal out with friends and family. They allow you to get up close and personal with your followers, finding out what they really think.
- Inspirational Quotes are naughty treats – candies and chocolates your followers will love. Just don’t feed your page too often, or it will gain flab and lose its edge.
- Videos & images are a feast at a party. Your followers love them and they’ll share them, growing your Facebook audience.
Have you fed your Facebook page lately? If not, it’s probably hungry. Go feed it, then create a regular diet plan.
Thanks to social media manager Miro Pastorek for the Tamagotchi simile.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.