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What You Need to Know About Twitter Hashtags (Infographic)

by Krissy Brady · 11 comments

Did you know that only 24% of tweets contain hashtags?

Meanwhile, hashtags are a fantastic way for brands to connect with their target audience and participate in conversations about common interests.

What are you waiting for? Check out our infographic below and start adding targeted hashtags to your branding strategy!

What You Need to Know About Twitter Hashtags (Infographic)


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Krissy Brady

Krissy Brady is a freelance writer from Gravenhurst, Ontario. She freelances for women's magazines and is currently writing her first screenplay. Like the women she writes for, she wants to have it all, but first needs to figure out what that means.

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Tagged as: brand strategy, branding, business, customers, engagement, influence, product branding, social media, social media marketing, social media optimization, twitter

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  • net2mailbox

    Thanks. Nice and informative

    • http://twitter.com/krissybrady Krissy Brady, Writer

      Our pleasure! Glad you found it useful. :0)

      • Thecoparazzi

        im new to twitter. are the hashtags when you mention a twitter name in blue?

        • http://twitter.com/krissybrady Krissy Brady, Writer

          Hi there Thecoparazzi – when you create a hashtag on a Twitter post, they will become a link automatically. For example, if you were to add the hashtag #socialmedia to your Twitter post, it would turn into a link that someone could click on, and they’d be taken to all posts people have written using the #socialmedia hashtag. They are a great way to search for specific information as it caters to your target audience. If you have any other questions, feel free to keep in touch! XO

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    Great stuff, and may I suggest that anyone looking to hone in on conversations, curate content and/or topic-tag for reach needs to use the brand new social media tool, for brand monitoring, listening, topic smart-tagging, and content curation (with proper referencing of original content creators): RiteTag is a tool for finding the “rite” tags for many social networks based on your query. We also provide stats and examples of recent updates with each tag suggested, so people can learn about the types of content that tends to go with a tag.

    Some tools do tag illustration. Also, they do the job just with Twitter; http://www.RiteTag.com already has 10 social neworks (with topic-tagging) integrated, and will expand to more than 20 – which people can search on simultaneously. RiteTag – to find the rite tags, per network (they vary per network) and learn about tags as well. Its not about SEO, but SSO: social sharing optimization: optimizing social media updates to be seen by those not following you by name, but following and searching for your tagged topics. And absolutely nothing out there does what RiteTag.com does for this, not for one network, let alone the ten that we already have integrated.

    • http://twitter.com/krissybrady Krissy Brady, Writer

      Sounds fascinating – I’ve signed up for a Beta account! I like that you include tagging not just for Twitter, but for other social networks as well, especially now that so many are accepting hashtags.

      • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

        Do let me know if you need a hand with #ritetag, @twitter-222416107:disqus !

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    BTW…

    hashtags.org: gives you pretty stats and charts on a hashtag. But you need to know your tags first. And not a word about relatd tags. Ritetag takes a word, word string or a tag (no # needed; we deal with 10 social networks, some do not use # for tags) and gives you relevant and reaching tags, and not just the “when” and “who” on them, but the “content” the tags went out with as well. For 10 networks.

    Twubs: shows you who is using a tag. But you need to begin, alas, with a tag.

    Tagdef: Again, deals with nothing but Twitter tags, and what’s more, it is 100% cached data; no search to Twitter is involved. If they don’t already have info on a tag in their system, you wont even find the tag in Tagdef.com

    With RiteTag, you know your topic in your own words. This is all we need to get you tags to consider for ten social networks (more coming) and show you the when, who, and what on the tags, so you assess their relevancy. Data on reach to be integrated in August. Check out http://www.ritetag.com – while we’re all free?

    • http://twitter.com/krissybrady Krissy Brady, Writer

      Fantastic points Saul, and thanks so much for introducing me to RiteTag. You’re so right – when I first started using Twitter, I was constantly asking myself what hashtags I should use, and if they even existed, lol! Knowing me, I’d create some strange hashtag that in search results would make it look like I’m talking to myself, bahaha! :0)

    • http://abdallahalhakim.tumblr.com/ Abdallah Al-Hakim

      I used RiteTag a few times and I think it has a lot of potential. A bit worried about it becoming a paid service as Saul suggest but if that is what their business needs then I understand.

      • http://twitter.com/krissybrady Krissy Brady, Writer

        Thanks for the feedback Abdallah! I’m hoping to explore the service this weekend. Looking forward to learning what I can do with it. :0)

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