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What Lori’s Reading: December 6

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It’s the weekend! Time for me to give you the tastiest treats from everything I’ve shared on Twitter and Facebook over the past week.

This is the content I’ve hand picked from across the Internet because I think it’s worth your quality time.

In this week’s episode of “What Lori’s Reading”, I shine a light on a stunning free opportunity to boost your marketing skills, and I reveal Facebook’s new tools for scheduling posts.

This is the reading material I’ll be soaking up this weekend. Enjoy!

How Facebook Could Kill Viral Content As We Know It (Policy Mic)

If you’re fed up with sensationalist viral content clogging your your Facebook news feed, help is on the way! Facebook is planning to update the way it decides what gets displayed on your news feed. Priority will be given to quality content over meme photos. So if your Facebook marketing relies on pictures, your page could take a hit.

On the flip side, posts with lots of comments and detailed engagement will be given a boost, encouraging real engagement. From a social marketing perspective, that can only be a good thing.

While this is good news overall, as in the long run it will help Facebook maintain its competitive advantage, it may force viral marketers to switch up their tactics.

PolicyMic has the full details here. This story is also covered over at The Verge and Mashable.

4 Pinterest Tools to Grow and Measure Your Pinterest Presence (Social Media Examiner)

The folks over at Social Media Examiner have done it again! This time, they’ve put together an extensive overview of all the third party tools you can use to keep tabs on your Pinterest account.

You’ll learn how to:

  • Monitor your analytics
  • Keep an eye on the competition
  • Sync up your Pinterest account with Facebook
  • Make exciting, pinnable infographics

Grab it all here.

That’s all for this week folks! Have a good one.

Like this? Go supersize! For all the latest Social Caffeine updates and curated content, you should follow us on Twitter and like our Facebook Page.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David Masters is our lead writer, idea spinner and super blogger. He’s British, and lives in Wales, but we don’t hold that against him. Follow David on Twitter.

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