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What Google+ (Might) Mean For Your Marketing Plan

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyThe Next Big Thing
When it comes to social media there is no denying that Google+ is the next big thing. In fact, it might be the biggest social media news since the creation of Facebook. Google+ stands to change the way social media affects all of us because it seems as if eventually, everyone will be a part of it.
The question marketers need to know is, how can they leverage the power of Google+ to market their brands?

If people are asking for what the next big thing is for online marketing, mobile marketing, digital communications and social media, this is certainly my pick for 2011. We have to look at it. And to that end, I have 10 things for you to think about:

1. A social network made by Google impacts search. Google isn’t saying it like that, because they wouldn’t want to cause a panicking stampede, but think about this: Google has all the data from Google+. They can’t get any data from Facebook. Google controls search. Where would you cast your vote for search-improvement activities?

2. Google+ evolves from Gmail. No matter what the kiddies say, email is still the digital communications backbone of the modern world. SMS might feel like second place, but it’s a distant second. Google+ is very tied to Gmail, with hundreds of millions of users. It feels very natural as an extension in a way that Twitter and Facebook do not.

3. Business pages are coming. Early reports from users are, “It won’t matter. There’s no support for business pages.” That’s not true. Business pages are being developed now. Imagine the power of Google Places, Google Local, and several other Google products that formerly seemed lame and disjoined now acting inside one unified communications environment. Yeah.

4. 10 million users in the first two weeks. There’s limited access to Google+ at the time of this writing (Google did this with Gmail back in the day), but Larry Page reported on their earnings call that they’ve already let 10 Million users into the system. Some aren’t active, and you’ll see reports of that, but most are learning a whole new way to connect.

5. This blends personal and business. Google+ allows users to categorize their contacts into “Circles,” and then allows you to message those circles individually. Thus, your “prospects” circles could get your business information, and your “drinking buddies” circle can hear about that great new Belgian wheat you tried. Both will add value.

Get the rest of the Google+ tips from Forbes.com by clicking here.

Team Caffeine

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