You want to grow your Twitter tribe. And you know what to do to make that happen. You need to post everyday to engage your audience.
The problem? When it comes to it, you find yourself reluctantly logging into Twitter at the end of a long day at work, and wondering “what am I going to share this time?”
And that only happens half the time.
The rest of the time, you totally forget to even log into Twitter.
Instead of your following growing, it stagnates. Eventually, you lost interest, and stop posting altogether.
What can you do to make sure you update your Twitter feed every day?
Turn Twitter into a Habit
Make a habit of posting to Twitter, and you’ll never forget to update your Twitter feed again.
Are you yawning yet? Habits sound boring, right?
Honestly, habits are pretty boring. When did you last tell a story about brushing your teeth? Probably never.
Habits might be boring, but they make life simpler. They give you more time and energy to focus on being creative, or to do what you enjoy.
Good habits can deliver amazing reults.
When did you last forget to brush your teeth? Can you even remember?
Brushing your teeth every day is a habit you (hopefully) formed in childhood, and that’s stuck with you ever since. And thanks to that, you have healthy teeth and gums today.
Habits are like that. Once you’ve formed them, they stick. That’s why it’s so darned tricky to undo bad habits. It’s also why it’s difficult to make new ones.
Fortunately, help is at hands. Pshychologists have studied what it takes to form a habit – and bloggers have started sharing this knowledge in an accessible way.
Let’s take a look at how to form a habit…
How to Form a Habit
James Clear has made a career of learning about how habits are formed, and testing different theories on himself.
He’s discovered that habits have three key components:
- Reminder (the trigger that initiates the behavior)
- Routine (the behavior itself; the action you take)
- Reward (the benefit you gain from doing the behavior)
Clear uses the example of a phone call to explain how this works, as most of us answer the phone by habit.
- Reminder – the phone rings! This triggers you to pick up the phone.
- Routine – you pick up the phone out of habit.
- Reward – you find out who is calling.
When the reward is positive, then you create what’s called a positive feedback loop. This means you’re more likely to act in the same way the next time the reminder is triggered.
Over time, a habit is formed.
With that in mind, here’s a really simple way you can form a habit of posting to Twitter every day. Start with just one post a day. Once you’ve established that habit, you can grow it from there.
- Set a daily reminder on your phone. It’s a good idea to set this at a time when you will have just have finished another activity – e.g. at the end of your lunch-break.
- Post an update to Twitter. This is your routine.
- Reward yourself! A nice way of doing this is by checking your Twitter notifications. That’s a direct and positive feedback loop, because notifications show people are interacting with you. Make sure you don’t check them before you’ve posted an update.
Alternatively, you could reward yourself with a piece of candy or fruit,. Or give yourself ten minutes to aimlessly surf the web (this could even be useful, as you’ll discover in a moment).
Maybe you’re thinking “that’s all very well, but I still don’t know what to share!”
Let’s take a look at how to solve that problem…
How to Find Interesting Stuff to Share on Twitter (or, How to Make Your Downtime Productive)
If you’re anything like me, you’re easily distracted. You’ve got an insatiable curiosity that leads you all over the internet when probably, you should be working.
An information magpie is what I call myself.
And as you’re procrastinating in this way, you discover all kinds of fascinating stuff.
Then problem? When it comes to updating Twitter, you’ve forgotten all that interesting stuff you discovered. You may even have forgotten that it was interesting in the first place.
What to do about this?
I once attended a workshop where the workshop leader asked us to go around the conference center, and find as many brown objects as possible. It was a contest, and he’d quiz us when we came back. There would be a winner.
We weren’t allowed to take notes, but it was pretty easy to discover brown items. Chairs, tables, doors. Plenty of stuff to share.
When we got back, the workshop leader asked us how we’d done. Everyone looked smug. “Great,” we all said.
Then he dropped the bombshell.
“Who can name the most blue objects in the conference center?” he said.
Dang, he’d got us there. We’d been so focused on finding brown objects that we’d all missed the blue ones. A few of us could name one or two items. That was it.
What’s the message here?
You see what you’re looking for. And, more importantly, you miss what you’re not looking for.
Here’s what this means for you.
When you’re aimlessly browsing the web, discovering all kinds of interesting stuff, you’re usually “inattentionally blind” to what you could be sharing on Twitter.
How do you change this?
Give yourself a goal, every day, of finding something to share on Twitter.
What happens? Suddenly you’ll start to see things to share everyday.
When this starts to happen, you’ll need a magpie’s nest to hide away all the treasure you discover. I use an Evernote notebook for this. But a word document, or a plain text file would work just as well.
Over to You
What strategies from this article will you use to make sure you post to Twitter every day? Let us know in the comments section, below.
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