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Twitter, Facebook Dropped By French Media

by Lori Taylor · 0 comments

lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyTwitter and Facebook trashed by French media? Talk about butting heads. TV is starting to crack down on social media in a big way, even if the move is mostly confined to France, for now.
Want to know how powerful social media is? Well, French media is now banned from using the words “Twitter” and “Facebook” during their broadcast because it brings promotion to a private company. Interesting. Are Twitter and Facebook the only social networking sites out there? Hardly. Are they the most powerful? Definitely. There are more than 1 BILLION users online between the two of these social media behemoths. That’s more than the population of almost every nation in the world and represents the largest potential audience for everyone marketing anything. Given this strength I guess it makes sense that they aren’t given any free publicity, even if they do offer a lot of it themselves.

A decree from the early 1990s, reimplemented by French regulators, is putting an end to French television and radio announcers naming social networking sites on air except for news purposes.

The decree banned “clandestine advertising”: the promotion of a brand outside the boundaries of recognized publicity avenues.

The reimplementation of the ruling by France’s Superior Audiovisual Council means that French programs will no longer be able to urge their viewers or listeners to follow them on specific sites, such as Twitter, as has become the norm in worldwide broadcasting.

The controversy began when an unnamed French TV channel approached the council to ask whether, under this decree, they had the right to direct viewers to social sites.

Christine Kelly, spokeswoman for the council explained: “Facebook and Twitter are commercial brands like Coca-Cola or L’Oreal or any other. There are many social networking sites on many topics — cooking, animals — why should we mention one and not others?”

From now on news anchors will be able to give only vague instructions as to where to find information online, such as “follow us on social networking sites.”

French bloggers have been up in arms on Twitter and some have even composed tongue-in-cheek ways to get round the ban. One suggested: “find live coverage of the trial on our thread on the platform which spreads messages of 140 characters”

Click here to read the entire article.

Lori Taylor

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