No matter how hard Sylvester the cat tries to catch and eat Tweety Pie, he always, always fails.
Do you ever feel like Sylvester when you’re on Twitter? Your goals of building a loyal following, networking with potential clients, or widening your sales funnel are always slightly out of reach.
As hard as you try, your goals are elusive.
What if you could have a simple strategy to create an army of Twitter followers, all of whom loved your every Tweet?
There’s a formula, easy as one-two-three, you can use to make this happen.
But before that, let’s look at the reason Sylvester fails – and it could be why you fail too.
Do You Tweet Like an Insane Cartoon Cat?
Sylvester is destined for failure. That’s because he’s insane. As Albert Einstein said, insanity is
“Doing the same thing over and over again and expecting different results.”
No matter how many times Sylvester goes hungry because he fails to catch Tweety Pie, he keeps trying. Why not chase a mouse instead? Or raid the food cupboards?
Sylvester’s insanity is written into the Tweety Pie script. Poor cat, he can’t help it.
But YOU can.
And that’s because you can write your own script.
Let’s take a look at how the Tweety Pie script got written. This is the skeleton you’ll use to create your own three step Twitter formula.
Three Steps to a Cartoon Blockbuster
The character that would become Tweety Pie began life as a ugly, naked, pink bird in a short film called A Tale of Two Kitties. He was a wild, angry bird in an outdoor nest, pitted against two hungry cats.
Following the success of A Tale of Two Kitties, Tweety Pie was refined by giving him yellow feathers and putting him in a canary cage. His enemy changed too, from a duo of cats to a single black and white feline, Sylvester.
3. Do It Again
Tweety’s new look (and new enemy) proved so successful, that a succession of films were made, all to the same formula:
- Sylvester wants to eat Tweety, but an obstacle stands in his way.
- Tweet says his signature line, “I tawt I taw a puddy tat!”
- Sylvester comes up with increasingly elaborate plots to entrap Tweety, but they all fail.
Simplified, that three step formula looks like this:
- Run a pilot.
- Tweak it until it proves successful.
- When you hit success, repeat, repeat, repeat.
Make the Formula Your Own
As long as you’re tracking your results, you can test anything with this model.
Testing is sanity. As you test different ideas, you see what works and what doesn’t.
Here are a few examples of what you can test on Twitter:
- Niches, to see what’s popular before you set up a business (If you do this, set up a separate Twitter account for each niche you test)
- Types of tweet, such as links, personal updates, retweets and @replies
- Ideal tweet length
- Headline formulas
- Hashtags, to see which give you the biggest audience
- Brand voices
- Social media signatures
Of course, no success lasts forever. But the great part about the Tweety Pie formula is, when your current success fades, you can start again at step one.
So, stop being a Sylvester, ditch you insane cat ways, and start tweeting like Tweety Pie. There’s a clever birdy.
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