After all, it changes all the time, so the investment you make in understanding the tools available today might not make any difference in a month or two.
Remember MySpace? (That’s my point.)
Getting a handle on social media means going beyond the spin–far, far beyond the spin–and grasping the specifics of how it works and what it can do for your business, your brand and ultimately, you.
One of the interesting phenomena of social media and the Web in general is that you can basically say and do whatever you want, since everything is virtual and no one can confirm the validity of your tweet/status/update.
This is already starting to change with services like Foursquare that basically bridge the social you and the real you. Of course, there are many other location-based services decreasing this gap as well.
If there is one characteristic of the mobile phone that separates it from the desktop environment, it is its portability and “Always on” nature. With location sensors improving daily and all smartphones coming with this capability built in, the future of social media will be a whole lot closer to our real lives than in it is now. Let’s just put it this way, your Google+ Circles will be seriously overlapped with your real social circles, you know, the ones you actually talk to in real life.
In continuation to the location point I mentioned above, the social Web lets you remain as anonymous as you would like. You can protect your Twitter updates, increase your Facebook privacy, or share personal updates to your very limited Google+ circles.
The future of social media, if mobile has what to say about it, will be a whole lot less anonymous. As smartphones advance and include more and more sensors and state-of-the-art capabilities, your mobile phone will be sharing more and more info about you without you even knowing.
Before you jump and yell “but what about my privacy?” I think the type of information we tend to keep private today, will be the type of data we will be happy to share tomorrow and your smartphone will be the tool you use to do that. You don’t believe me? Just think about the first time you heard about Foursquare and thought “I would never share my current location across the Web. Why would I?” Well, it seems people, 10 million of them, now disagree and voluntarily share their whereabouts with their networks, despite the obvious dangers of burglaries that accompany such an announcement.
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