If you are 35 or older, you’ve probably drawn a stick man motion book before, right? Remember what I’m talking about or did I lose you before the prom years? (C’mon I’m not the only social media consultant who’s 40+, am I??) If your memory is a little rusty, you would take pieces of paper, draw your person, one motion at a time on a each piece of paper, staple together and voila! Flip through with thumb and you’d have your very own Youtube video (Ok not quite, but it was cool for a chick who had like 3 channels). If you passed it around and shared it with your friends – well that would be good old fashion word of mouth marketing – the holy grail in social media marketing campaigns! Here’s some cool news – this isn’t hard! You can do this on your MAC or PC, relatively simple. You can even find people on Fiverr to do a short one for FIVE BUCKS (I kid you not)! And as this video shows – you can even use Google Docs which is CRAZY. Check it out here (a little over 6o seconds – worth it!) Video marketing is a hot social media strategy you can use to get your content out there in a big way. It’s not easy to get seen but consistently posting will increase your chances. This is one video marketing strategy that doesn’t have to cost a few thousand dollars if you are up to it. If you want more information on how to do this there is a pretty good article “How to Create a Stop-Motion Animation Movie on Your Mac Using Your Digital Camera and iLife” at iHerr (tutorials in technology).
A stop-motion animation movie is made up of individually taken photos. Between one photo and the next, the characters, objects and/or camera are moved slightly. When the photos are shown in rapid succession, this creates the illusion that the characters and objects are actually moving in real time. This tutorial is to show you how to create your own amateur stop-motion animation short movie using a digital camera and a Mac running the iLife software suite (iPhoto, iTunes, iMovie, iDVD).
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