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The Best Time To Update Your Social Media Network

by Team Caffeine · 7 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketingSocial Media Manager Know Thyself

As with everything concerning social media the exact time when you should post an update to get the highest level of interaction differs widely depending on which social media professional you ask.

Some social media professionals will tell that early in the morning, before people go to work, is a great time to post because social media users are checking their network before they walk out the door, so they have something to talk with co-workers about. Other social media professionals will tell you that the best time to post is between the hours of 1pm and 3 pm, while people are on their lunch break, or just returning from their lunch break.

There is also a school of thought which says that posting around 4:45pm, just before people leave from work, is a good idea because many people log-on just before the ride home.

But here’s the truth: Only you know when the best is for you to post to your social network. If you don’t know when the best time is you are not managing your network properly. There are a host of analytics tools which can help you track clicks on the links you post, so you can easily tell which ones received the most attention. Your web traffic tool (Google analytics, or whatever tool you use to track visitors to your web site) likely will tell you where that track came from, and what time of day it came in.

With this information you can formulate a plan based on what has worked or what hasn’t worked; eliminate what hasn’t worked and emphasize what has worked.

Remember, when it comes to social media marketing, there are no hard and fast rules, just guidelines. Some of these guidelines might work for you, some may not. Don’t try to fit a square peg into a round hole. Find the hole which fits your peg precisely, and use it.

A study conducted by URL shortening service Bitly looked at the amount of clicks on links generated by its service that were posted on Twitter, Facebook and Tumblr, and during which times of the day that these links saw the most activity.

They found that the optimum time for posting links on Twitter and Facebook was between the hours of 1pm and 3pm from Monday to Thursday. This can most likely be attributed to a lot of users checking their accounts during their lunch breaks.

However, when it comes to popular Tumblr posts, it was found that it is best to post in the evenings, with the majority of activity on Bitly links occurring between 7pm and 10pm, particularly on Friday evenings.

It was found that weekends were generally a poor time for social media posts, with the least activity occurring on these links over Saturday and Sunday.

Click here to read more about social media posting.

Team Caffeine

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{ 6 comments… read them below or add one }

Katrina Padron May 14, 2012 at 2:14 pm

Thanks for the insight. I’ve even heard that the best time to send emails is 4:45am EST so that you hit multiple time zones globally. This is subjective, but I think you’re right with 1-3pm.

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Julia Serafina May 14, 2012 at 6:05 pm

Hi Lori, Great post! I am connected to people from all around the globe, so I consider this factor when scheduling posts. After all, what is the point of posting messages, if your audience never sees them. The role of a good marketer is to reach their audience with the right message/s and at the right time. For example in my local area, Gen Y’s tend to be on Facebook, in the evenings or weekends – so you can be sure I am actively having conversations at this time. There are many great social media monitoring tools that provide statistics about when a specific audience is online, including the best time to post and so forth, but the best insights come from learning to know your own audience, through building relationships with them.

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The JackB May 14, 2012 at 10:01 pm

If you have a global reach (and you should) your best time is quite a bit different than what it would be if you were trying to hit people solely in the US.

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Lori Taylor May 15, 2012 at 2:55 am

I couldn’t agree more! This is a guideline to start. But I use crowd booster to see best time to post to my audience and I’ve noticed the recommendations that come from it are different from my account to each client I manage. Which is very interesting to me!

Lori R. Taylor
Founder & CEO Of REV Media Marketing llc
2012 Forbes Top 50 Social Media Power Influencer

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Jen Mozen May 15, 2012 at 9:52 am

Great point – the “right” time for many audiences is different. We found that our community of teens was most active early in the morning before school, right after school before homework and activities kicked in and on Sundays. There are a number of tools out there that will help you find the right time for your audience – CrowdBooster helped us get started.

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Carolyn Nicander Mohr May 16, 2012 at 7:26 am

Hi Lori, Great point. People should try posting at different times of day and on different days to see what works for them. My biggest traffic days are Mondays through Thursdays. I have tried different posting schedules, but that seems to be when people are reading. I haven’t tried different times of day though. Great idea!

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