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The Best and Worst Times to Post on Social Networks (Infographic)

by Krissy Brady · 73 comments

Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy.

Compiled below are the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

These stats are not set in stone – they’re based on Internet users as a whole, not on your specific target audience – but they’re a solid starting point for anyone looking to gain more traction with their social media posts.

The best thing you can do is keep track of your analytics – specifically, when your audience seems to be most receptive to your content – and periodically revise your social media schedule.

The Best and Worst Times to Post on Social Networks

Krissy Brady

Krissy Brady is a freelance writer from Gravenhurst, Ontario. She freelances for women’s magazines and is currently writing her first screenplay. Like the women she writes for, she wants to have it all, but first needs to figure out what that means.

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{ 23 comments… read them below or add one }

Lisa July 21, 2012 at 11:20 am

Thanks for compiling these stats! Really important to monitor your own analytics and respond to your audience on their time table as you say in your opening remarks.

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Krissy Brady, Writer July 21, 2012 at 8:52 pm

Glad you enjoyed it Lisa! Yes it’s true – monitoring your analytics will make it so that you’re able to target your audience during the common times they’re online – these are basically guidelines to help get you started. It’s a long, experimental process, but totally worth it. XO

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Tia Sparkles July 23, 2012 at 6:57 am

Interesting… I actually have fantastic results from posting at 11pm, 1am, 5am etc – all weird times. It doesn’t matter what time you post as much as WHAT you post at that time. I stay away from content heavy stuff in the wee hours, posting those during the day. Night time rocks for casual get-to-know-your-readers-engagement though. I get 1oo+ comments to questions I ask at those times :)

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Tia Sparkles July 23, 2012 at 6:59 am

Not posting a link here but check it out for yourself on FB if you want to see what I mean – search for Your Life YOUR Way. Cheers!

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Krissy Brady, Writer July 24, 2012 at 2:23 am

That’s great Tia! And you’re right in terms of more casual engagement in the evenings – I know at night when I try to read anything too detailed after a day’s work I tend to go cross-eyed, LOL! XO

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Jan Deelstra, Author July 23, 2012 at 11:23 am

This is seriously relevant information, and is much appreciated by yours truly! THANK YOU, often!

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Krissy Brady, Writer July 24, 2012 at 2:21 am

Our pleasure Jan – glad you like it!

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Ifdy Perez July 24, 2012 at 10:25 am

This is across the board for U.S. time zones, right?

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Krissy Brady, Writer July 25, 2012 at 11:48 pm

Hi there Ifdy – this infographic is based on Eastern Time, but I’m assuming each time zone would cater to the same general times in their own zone. XO

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Ifdy Perez July 26, 2012 at 6:46 am

I thought so, thanks for verifying!

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Krissy Brady, Writer August 3, 2012 at 6:49 am

Totally my pleasure. :0)

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Becky Powell July 25, 2012 at 6:10 am

Good stuff, Krissy! Question: are these times EST?

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Krissy Brady, Writer July 25, 2012 at 11:45 pm

Hi there Becky! Yes, this infographic is based on Eastern Time. My apology – I should have put that as a disclaimer at the bottom of the infographic!

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Stacy July 26, 2012 at 9:03 pm

Really interesting, but I think you leave out one crucial point – Time Zone. These may very well be the perfect times in New York, but perhaps not in LA. Something to consider when providing people with a chart like this.

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Krissy Brady, Writer August 3, 2012 at 6:48 am

Very good point Stacy! I will keep this in mind for future infographics. Hope you have a great weekend! xo

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Lora Clark ONeill February 9, 2013 at 4:13 pm

I wondered too what time zone this applied to. We’re military and currently stationed in Italy but my peers are all still stateside – so I’m trying to convert the time.

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Stacey Shanahan August 2, 2012 at 4:39 am

I find I ask myself this question all the time. Thanks for sharing! I love infographics. I will certainly be sharing your link :)

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Krissy Brady, Writer August 3, 2012 at 6:48 am

Thanks so much Stacey! I’m really glad you enjoyed it! I have plenty more infographics up my sleeve. :0)

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madameberry August 15, 2012 at 3:33 pm

Wish this included Youtube as well… Still very interesting!

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Lori Taylor December 26, 2012 at 7:40 am

It really depends on your audience. And your habits – if you’re consistent about your activity that helps too. I believe you should always test and see what works for you.

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KiMedia Strategies March 25, 2013 at 9:40 am

This has to be on an individual basis. Infographics aren’t going to tell you when your audience will interact with your content the best. The only way to know this is to test all different times on different days. Many of our clients have a very early morning Facebook audience and then some have lunch time, dinner time and late night audiences because they are restaurants. We have found that even with franchise locations no two accounts should be treated the same due to location etc…

Very interesting nonetheless.

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Katie Keltner Photography April 11, 2013 at 11:48 am

Great tips, I will have to pay attention to this!
Katie
http://www.facebook.com/katiekeltnerphotography

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Drakestail Jewellery October 7, 2013 at 11:10 pm

This was pretty fascinating. I use HootSuite sometimes to schedule content, mostly so I don’t post everything at once. I should try posting at these times and see what difference it makes.
http://www.drakestail.com

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