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Teens Migrating Away From Facebook

by Jerry Battiste · 4 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketing

Is Facebook Finally Fading?

A new study released from YPulse seems to indicate that teenagers prefer other niche social media networks to Facebook and they are not afraid to show it. In fact, teens are specifically more interested in Pinterest (which they say is more interesting for surfing) and Foursquare (which they say is better for connecting and locating.

In the meantime Facebook is now closing in on one billion registered users and is perhaps suffering from overindulgence. Their IPO fell flat and continues to trickle downward and now they seem to be second-guessing their decision to force everyone to use the Timeline feature. Competition is fierce and Facebook is certainly slowing down in its adolescence, or rather, losing its ability to quickly innovate, change or adapt to changing environments.

It is true that Facebook was never intended for teenagers, and teens certainly are not a target demographic for most of the businesses which use Facebook for social media marketing, however this gradual trend away from Facebook could certainly be said to signal a trend.

Whether or not that is actually the case, however, remains to be seen. But certainly, it should be at least slightly worrisome for the folks at Facebook.

 

Drawn to niche sites such as Foursquare and Tumblr, teens appear to be expanding beyond Facebook. According to market research firm YPulse, 18% of teens prefer to “check in” on Foursquare instead of Facebook, and 10% say Pinterest is a better site for browsing.

“We’re supportive of these websites growing, and the websites integrated with Facebook are more social because of it, ” said Malorie Lucich, communications manager for Facebook.

Facing mounting investor scrutiny after its disappointing IPO, Facebook is under pressure to report increased growth and revenue to Wall Street.

But Facebook, which claims more than 900 million members, had 158 million unique visitors to its site in April, according to researcher ComScore, up just 5% from a year ago. That compares with year-over-year growth rates of 89% in April 2010.

Click here to read more about the study.

Jerry Battiste

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