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Teens Migrating Away From Facebook

by Jerry Battiste · 4 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketing

Is Facebook Finally Fading?

A new study released from YPulse seems to indicate that teenagers prefer other niche social media networks to Facebook and they are not afraid to show it. In fact, teens are specifically more interested in Pinterest (which they say is more interesting for surfing) and Foursquare (which they say is better for connecting and locating.

In the meantime Facebook is now closing in on one billion registered users and is perhaps suffering from overindulgence. Their IPO fell flat and continues to trickle downward and now they seem to be second-guessing their decision to force everyone to use the Timeline feature. Competition is fierce and Facebook is certainly slowing down in its adolescence, or rather, losing its ability to quickly innovate, change or adapt to changing environments.

It is true that Facebook was never intended for teenagers, and teens certainly are not a target demographic for most of the businesses which use Facebook for social media marketing, however this gradual trend away from Facebook could certainly be said to signal a trend.

Whether or not that is actually the case, however, remains to be seen. But certainly, it should be at least slightly worrisome for the folks at Facebook.

 

Drawn to niche sites such as Foursquare and Tumblr, teens appear to be expanding beyond Facebook. According to market research firm YPulse, 18% of teens prefer to “check in” on Foursquare instead of Facebook, and 10% say Pinterest is a better site for browsing.

“We’re supportive of these websites growing, and the websites integrated with Facebook are more social because of it, ” said Malorie Lucich, communications manager for Facebook.

Facing mounting investor scrutiny after its disappointing IPO, Facebook is under pressure to report increased growth and revenue to Wall Street.

But Facebook, which claims more than 900 million members, had 158 million unique visitors to its site in April, according to researcher ComScore, up just 5% from a year ago. That compares with year-over-year growth rates of 89% in April 2010.

Click here to read more about the study.

Jerry Battiste

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{ 3 comments… read them below or add one }

D. Scott Angle June 21, 2012 at 2:22 am

Very interesting article. What I would like to know is, what platform are teens preferring to use to establish their personal presence?

Okay, I get it that Pininterest and foursquare are great for browsing and checking in, but where are they growing roots – myspace??? (honest question as I really don’t know).

Thanks for this Lori.

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LoriRTaylor June 21, 2012 at 5:32 am

My kids love YouTube and have some how made it over to Twitter. I think they realize mom And dad get lost in that noise. Except for mom of course. And that just lowers Twitters coolness factor for them. Lol!
I think if google would have spent as much time making YouTube more community friendly than google plus that might have swing some traffic.
Sure lots of views at YouTube. But it’s more like watching TV alone. At best you run to Facebook to share and say I love it don’t you?
Thumbed faster than you can think on my iphone

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Frank Woodman Jr June 22, 2012 at 10:28 pm

I’m always amazed when I see people surprised that a company slows down it’s growth rate when it’s been so astronomical. No business or anything else can keep up numbers like FB was having. We saw it when the internet bubble burst, we saw it when the housing bubble burst, and now we see a slow down in FB growth and many act surprised. It was bound to happen as FB became a “mature” business and most everyone that had any possible interest in it had already joined. So expect a more modest growth and even the possibility of a loss in unique users for a while. And of course you never know FB could end up like MySpace at some point and a shadow of what it is now. Remember any internet business can lose people with a simple click of the mouse so user loyalty and interest are the only “ties that bind”. And we all know that peoples interest and loyalty can be a very flicked thing on the internet.

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