Team Caffeine’s Bold Blend is our Friday boost of inspiration to help you kick start your weekend.
This is content we’ve hand picked from across the Internet because it gives us a buzz we know you’ll love too.
In this week’s round-up:
- Facebook takes a hint with new formula for ads (cnet)
- 4 ways Gmail’s new ads will change email marketing (iMedia Connection)
- Pinterest Appeals To Publishers With New Article Pins, Pushes To Become A Bookmarking & “Read It Later” Service
In a recent bold blend we took note of the frustration vented by Facebook users about the ads posted on the network.
Facebook is changing its Facebook ad algorithm once again. Ads will be determined by your clicks, likes, comments, and shares more so than ever. It looks like Facebook is listening. Nope, they’re not planning to scrap ads. After all, without ads, there wouldn’t be a Facebook. But they are planning to make ads more relevant. Cnet has the full scoop here.
Gmail has been changing the way it displays ads too. The new Gmail inbox includes a “promotions” tab. Marketing emails are displayed in this tab, together with Gmail ads. Email marketers have been afraid this could destroy their business model. However, over at iMedia Connection, they’re more optimistic about the future of email marketing. Find out why here.
Finally, Pinterest – which has arguably been the driving force behind making social networks more image-based – is opening up its platform to written articles. The new “article” pin includes the headline, author and story description of an article, together with a picture. TechCrunch takes a look at what the change means for publishers and content marketers.
That’s all folks. Until next week, keep it buzzing!
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