Even the big guys get inspired by surprising social media marketing wins by “the average joe”.
This story is awesome…
Some guy had an invention for bad breath. He presented to a group of college students and it was determined only 8% of people would be interested so he almost quit before he even got started.
Now pay attention – this is the good part…
Statistics without context mean NOTHING.
Pay attention to the numbers, respect them but then translate them to what it would mean to YOUR business.
Luckily, one brave student (maybe some would say he was too “dumb” to know better) raised his hand and said, “Yeah but 8% would still be millions of people…are you sure you don’t want to try? I’d be willing to help you.”