The Hello Bar is a simple notification bar that engages users and communicates a call to action.

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lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyThe social media landscape is now more diverse than ever. It includes just about anything you might do online including blogging, micro-blogging, user reviews, video posting and, of course, podcasting.
Podcasting may not seem as glamorous as it once was, but it is no less relevant. In fact, a properly managed podcasting program can be an integral part of your social media network.
With a podcast you can reach a wide audience, develop ideas, share and exchange ideas with others in your industry, and because podcasts are listed and available for free at iTunes, get your message out there.
So, no matter what your company does, there is likely room for a weekly podcast. Give it a whirl. All you need is a computer with a microphone and some interesting topics for discussion.

The Nurses Station came out of an idea that the company could use a social medium, such as podcasts, to reach a large portion of the nursing community while at the same time bringing brand recognition to Renal Care, the sole sponsor of the show.

Renal Care is a nurse-owned, nurse-run company that was started by DeMaria’s mother, Valerie Millerick, RN, who had to slow down her nursing career after being diagnosed with MS. Because of her experience, area physicians would call on her to provide renal services for their patients. The company grew from there.

“Our company provides acute services to 12 different community hospitals in the Hudson Valley region,” DeMaria said. “Our competitors typically cater to the larger hospitals and facilities. We serve small community hospitals and have become the go-to company for their dialysis services. Our representative at Bullseye Public Relations came up with the idea for the show as a way to advertise our services and also create brand recognition, and it just took off.”

DeMaria said the show started out as a monthly broadcast and then went to twice a month. “After about a year, we started to go weekly,” he said. Topics include meditation for stress in nursing and the healthcare reform debate. All the shows are prerecorded, and DeMaria usually does about five interviews each Friday. He recorded more than 20 shows in February alone, he says.

“I do a little background on my guests first and then just have a conversation,” DeMaria said. “The more free flowing the better. It makes for a much more informative interview.”

Each interview lasts about 30 minutes, although some may be as short as 10 to 15 minutes depending on how engaging the guest is. Past interviews have included Karyn Buxman, RN, editor of The Journal of Nursing Jocularity, a frequent guest of the show. “There should be humor in nursing,” DeMaria said. “We’re surrounded by misery and it’s good for diffusing tension.”

DeMaria recently expanded the show to include video podcasts, shooting at least two a month at area facilities. The first one was at Beth Abraham Adult Day Care in the Bronx. Another included Lt. Mike Wilson, RN, a trauma nurse at Bellevue Hospital in New York City who served in Iraq. “We go to the hospital and interview some of the administrators and nurses regarding their services,” DeMaria said. “It’s at no cost to the facility, and during the broadcast we’ll say ‘This episode is brought to you by’ whatever facility we’re filming from. It promotes our client, the show and Renal Care.”

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lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyA new study in the UK shows that more than half of all consumers who use social media to engage with one another completely avoid the advertising they see there, with some reporting they would not buy anything they saw advertised on a social media network.
Makes sense, if you think about it.
How many times have you bought something that was advertised through a direct-mail marketing system? Probably not many, if ever.
But in fact, direct mail marketing has been a very effective tool for some businesses and services looking for new customers.
Once again, it is not the tool which fails, but the message.
Social media is a tool, an effective tool for many businesses looking to increase sales and revenue. It helps them reach an audience they have previously been unable to reach, in ways which are more engaging. Since the social media market is so large, however, the opportunity for failure is just as great as the one for success.
If half everyone who is on social media avoids the advertisements, that means the other half does not. They read the advertisements and buy the products.
If we are only looking at Facebook, that means advertising there would reach more than 350 million people. And those are no small potatoes.

‘Advertising on social networks is not ineffective, but…’

Cecilia Liao, senior technology analyst at Mintel, said: “Our research does not suggest that advertising on social networks is ineffective, but that social network users may not find ads on social networks particularly memorable or relevant, on a conscious level at least. This highlights the fact that companies who want to use social media as a promotional tool need to look beyond text ads or interactive banners and invest in actual engagement with the consumers. Static ads are not always the best way forward for consumer interaction, which is why it’s so important for marketers to use social networks to communicate and engage with customers through organic content, status updates and interesting creative campaigns.”

A massive 58% of consumers say they have been more diligent in researching prices since the economic downturn, fuelling the growth of group-buying discount websites and social network deals. Some 15% of social network users say they currently use social networking sites to find cheap deals on things to do, and 13% to find out about information about brands.

Privacy concerns inhibit buying through social networks

Today, one in three (32%) social network users say they talk to their friends online more than face to face – rising to 35% for those aged 16-24 and to 43% of 25-34-year-olds. Women are more likely than men to use social networking websites, with 83% of females having used any sites compared with 77% of males – but only 10% of women, compared with 18% of men, like the idea of commerce on social networks. However, over half (58%) of social network users agree they are concerned about privacy when using social networking sites. Furthermore, Mintel’s research finds that 44% of social network users do not like the idea of buying things on social networks, partly due to privacy concerns.

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lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyIf you have an effective social media marketing program (and I hope you do) how well does it reach the audience you want to reach?
Ah-ha!
It seems everyone is capable of starting a social media marketing campaign, creating an abundance of micro-blogging sites, joining Facebook and possibly FourSquare, but when it comes to knowing how far their network reaches and whether or not it gets their message across, most companies fail miserably.
SociView is a new company that hopes to give you a better view of your properties and let you know what is working, where and with whom.
Having a social media campaign is one thing. Having it work to get you the results you are looking for is something else altogether. It takes time to build and effectively wield a social media campaign and companies like SociView are aiming to help you do both.

SociView™ was publicly launched today to support organizations in organizing their social-media landscape to instill best practice and generate sales opportunities. Founder Chris Sykes, Chief Executive of Volume Ltd, worked closely with large international organizations to address issues arising from marketing across social channels and identified a lack of social-media tools in their portfolios. Whilst in its beta phase, SociView™ has been used to help a number of Fortune 500 companies attain visibility across their organization’s social universe.

“The concept of SociView™ is simple: just ask yourself how many social-media accounts your company has. Where are they, who owns them and how effective are they? Are they representative of your brand and do they have a positive or negative influence? SociView™ answers all these questions”, said Sykes.

SociView™ collates a company’s social accounts and instances into a single dashboard. These instances are then individually categorized, ranked and rated to show relevance and impact on the brand. SociView™ categorizes each instance, as “official”, “endorsed”, “unofficial” or “other”. A custom-developed “Sociscore” is automatically applied to show how each instance is performing. Companies can benchmark their social accounts against each other to establish best practice, compliance and corporate governance. SociView™ also measures performance against competitors’ social accounts. Being able to easily assess the quality and effectiveness of company-owned social-media instances enables marketing executives to have greater control and influence on messaging and content.


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