FULL DISCLOSURE: Let’s set the record straight for the haters that might take offense of me not loving these videos – I don’t dislike cats. I have 3 cats and I adore them. For the dog only peeps I also have 2 dogs, and 4 horses so it’s fair to say I’m an all around animal lover. I just don’t think every video of an animal is worth a “view”.
Wow, these might be the two dumbest videos I’ve seen in awhile. They aren’t new, so apparently I’m late to the party, and if you haven’t seen them yet, then so are you!
BUT, I have to ask, why isn’t Purina capitalizing on these videos?
Their stats for their entire channel are being dwarfed by a couple of very odd cats with only 821,787 channel views and total upload views of 1,584,399.
What? With that budget?
Doesn’t someone over there own a whacked out pet and a flip camera? Sheesh.
The OMG Cat Video alone as over 5,000,000 views, over 22,000 likes and 7000+ comments!
And by leveraging a user generated video, I’m not talking about the IRRITATING commercials the brands like to buy that you’re forced to watch at the beginning of top videos on You Tube. Nor am I referencing the banner ads or any other form of traditional paid marketing.
I’m referring to contacting the user that created these clips, throwing some cash to them and creating a campaign around them, like “Want To Leave Your Cat Speechless – Try Purina, Shuts Em Up Every Time?”
Or you could perhaps you could use the The OMG WTF Cat (ok, you might have to change the title) who has almost 2,000,000 views, with almost 5,000 likes and over 2200 comments.
Maybe a fun campaign for this video could be created… “I’m Watching You!” and the story could be…
Do you really want to make your cat settle for less?
Then show bad cats tearing up houses and shoes – or worst, if you know what I mean.
Honestly, if someone sent me either of these videos “as is” I’d feel spammed or jealous of what they were smoking.
But if a brand threw their weight at these unbelievably easy (and cheap) to create videos and built a funny story around them (funny is money) then maybe they’d have a shot at building the emotional connection they so desperately depend upon with me and 12 million + other people.