Social media is great for making friends and reaching out to customers but can you actually monetize it? Make any money from it at all? Yes, of course you can, if you know how. That is the crux of the problem, so many questions and not enough skilled social media managers to provide the answers. Look around. Search the web. When you have questions about social media marketing don’t just playing guessing games until you figure it out. Find an expert who can provide the answers you need.
Dawn Westerberg Consulting LLC assists business-to-business firms in strategic marketing, public relations and social media. Westerberg speaks frequently on a variety of marketing topics including Social Media, Content Creation, Customer Experience, and Marketing Fundamentals.
Her presentation “The Hub – Is Your Online House in Order?” addresses the need for compelling content on websites and blogs providing visitors with the information they need to self-qualify themselves, continue returning to the site, and ultimately engaging in business with the firm.
“How to Monetize Social Media: B2B Case Studies” will focus on the results of real world marketing campaigns from campaign creation to campaign measurement to return on investment.