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personal branding


branding, product branding

Apparently Personal Branding IS Just For The Birds?

Does everyone welcome your opinion, or do people visibly scamper when you climb on your soap box?

Are you a consultant, or someone people frequently come to for advice?

Guess what – you ARE a brand!

You don’t have to spend money on branding to be a brand. But maybe you should, because people are labeling you whether you like it or not based on your behavior, and yes, the way you look.

Whoever said people don’t judge a book by it’s cover had it all wrong – that’s ALL they judge it on!

Most people don’t try too hard unless it costs them money or time  – then they work harder to make sure they get what they put in.

In respect to personal branding, you should seriously consider making sure your website, blog, etc. look and feel like YOU. If it doesn’t, pay to have a designer fix it. Sites like 99design and even fiverr have made it incredibly affordable to get great designs for pennies on the dollar. Pay someone to edit your writing (trust me ALL good writers use a second pair of eyes, some even a third). Get organized with your approach and have a plan.

In the meantime, consider the following things about what your personal brand is really saying…

Are you taking the time to ensure your online engagement is an honest reflection of who you are?

Can you live with the snarky, or happy-go-lucky style you’re managing online?

Could you be the same person if you were in a room with those same, oh let’s see, 10,000+ people?  (Do you really walk the walk?)

I do. What you see is always what you get.

I’m probably considered by people who know me well, much nicer and more generous than I might seem online because the way I write can be a tad sarcastic (you think?), but that’s because I like to make people think and laugh at the same time. That’s MY brand. If I get a LMAO, LOL, or a “OMG you just made me cry I laughed so hard” – I literally think “my work is done.”

I’m outrageously authentic. Whether or not you think that’s a good thing is entirely up to you.

One thing I know for sure, business IS personal. It should be FUN, REAL. But most of all, it should have LONGEVITY. If you’re ready for some more “brand new” thinking, please read more from the guys at Business & Leadership for an excellent breezy read on why you are a brand no matter what YOU think…

“Everything is a brand, whether you like it or not. The definition of brand is: the sum total of impressions, opinions, attitudes and associations people have about anything. If you follow that, then the local shop is a brand because people have impressions about it in the same way they do about RTÉ or Persil washing powder. Universities now have to manage their brand images too because of increased competition for students.”

If a brand is well managed it offers high levels of awareness, a point of difference from competitors and it should also try to develop attributes that are important in whatever market it operates.

“This could be a perception that you offer higher levels of advice, for example. Most service businesses are striving to gain strategic advantage by offering something extra. It doesn’t matter if you’re McKinsey or a small-time auctioneer. The more you’re seen to be going beyond hygiene factors, the more likely it is that your brand will be better regarded.”

Read more here…

With changes happening so quickly nowadays, and technology becoming more and more user friendly to the non “geeks”, how can you resist the urge to change who you are on line, as quickly as you might change your lipstick?

One click of a delete button and a logo you’ve loved for years can be gone from a your blog with a new one up in minutes.

Can you tweak your personal branding when you get bored without any consequences?

I doubt it.

It’s more important than ever for you take a stand on who you are, what your purpose is and why people can trust you.  If you do anything remotely to violate that trust, your “business” can be gone overnight.  It’s mission critical you maintain integrity and keep your branding congruent with who you say you are.  If you don’t you will have a difficult time competing in this hyper-connected world.

When I hear people talk about how they are evolving “who they are online” it concerns me…is it that tough to figure out?

Who you are online is exactly who you are offline, no matter how you try and spin it.  If you are loud and boisterous offline, then don’t try to be meek and mild online.  Eventually the duplicity will catch up to you.

Even if it’s with the right intentions, if you try to be something you aren’t you will confuse your audience.  Confusion leads to suspicion which by the nature of the word indicates mistrust.  If they don’t trust you they can’t love you and they certainly will not share you.  .

With so many similar products and services competing in the market today, it is difficult for small businesses to differentiate themselves from their large competitors. So how can a small business gain a competitive edge over large businesses? It is simply through strategic branding. Branding is not just about having a catchy slogan or a unique company logo. Even though these are very important, more important is the way the branding tools deployed help to create a relationship between a brand and a consumer.

Read more here…