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lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketingWhere Do You Get Your News?

When it comes to sharing via social media, linking to relevant (and not so relevant) news stories is one of the easiest things to pass around to your network. You find a news story which you think would be a great conversation starter, or would illustrate a point you are hoping to make, then you share the link via your Facebook Page, Google+ or Twitter account and your network does the rest.

This is the exact same process by social media managers for their business clients. Some rely on more news, some less, but sharing news is the simplest, most effective way of producing and sharing content via the many social media platforms.

A new Pew research poll on the social media habits of almost 4,000 adults shows that Facebook is the favored platform for sharing and receiving news links. Twitter was a distant second and Google+ was not included (perhaps due to its less than stellar number of users and severe lack of activity.) The Pew poll also showed that a majority of users are continuing to access their social media networks primarily through their mobile device. They are making connections, sharing and following links while they are on-the-go. This is good for mobile marketers who are counting on those numbers continuing to increase as time goes on.

In the meantime, if you are looking for an effective way of sharing content via your Facebook Business Page, and haven’t yet started using news links, there is no time like the present to get started.

Currently, Facebook and, to a lesser extent, Twitter, dominate the intersection of social media and news. A new Project for Excellence in Journalism (PEJ) report released as part of The State of the News Media 2012 looks at news consumption and habits on different digital devices. Overall, the survey confirms that Facebook and Twitter are now pathways to news, but their role may not be as large as some have suggested: they are used as supplements to news sources, not as replacements.

More than twice as many digital news consumers follow news recommendations from Facebook than follow them from Twitter. This remains consistent across different digital devices (computers, smartphones, and tablets). 7 percent of Americans get news from Facebook very often, compared with 3 percent who do so via Twitter. Another 19 percent say they get recommendations via Facebook somewhat often, and 4 percent via Twitter somewhat often.

Unsurprisingly, the populations overlap. 82 percent of those who ever get some news via Twitter recommendations also get some news via Facebook recommendations, and 40 percent do so very often or somewhat often. Facebook users, however, are much less likely to be on Twitter than the other way around. Just 27 percent of Facebook news followers also get news via Twitter, with 11 percent doing so somewhat or very often. Overall, 13 percent of digital news consumers follow news recommendations on both Facebook and Twitter – but fewer than 4 percent do so regularly.

Click here to read more about the poll results.

Jonathan Fields just opened up a can of worms at his blog on the topic of curation.  It was shocking how much anxiety it caused and how many different opinions there were. Jonathan gave a great proof point by giving a shout out to LifeHacker.com who is one of the very best curators on the web.

In my opinion, if you are considering curation, what works best is to add your voice and be very selective with what you put out (the opposite of what you did in high school).

A solid approach of focusing on well written introductions supported with interesting facts, sprinkled with your insight to clearly make your point, can put you on the path to building an audience who begins to trust you because…

1.  You are their personal Nancy Drew and find the best stuff for them so they don’t have to do all the heavy lifting.

2.  You are funny and make dry or more boring articles saucy.

3.  You know how to pick good photos.  (This one is a joke, you don’t really need photos for curation!)

But seriously, if you are passionate about your subject, have a nose for news, and have a special sauce designed to make people think, then Google just might help you build the bestest blog ever.

Think about it, you can use Google to find various reports which you can aggregate into a compelling list.  By using google you can aggregate almost anything into a compelling story by connecting the dots (for the right audience).

Besides just listing useful resources, you can add other features such as ratings, reviews, polls/surveys and contests for the best resources. That way you can incent promotion from those included to come out on top in the voting. Offering badges to winners isn’t very useful for link acquisition outcomes but good badge graphics are good for building awareness of your site on others that display the badge as recognition.

Read more here….