When it comes to sharing via social media, linking to relevant (and not so relevant) news stories is one of the easiest things to pass around to your network. You find a news story which you think would be a great conversation starter, or would illustrate a point you are hoping to make, then you share the link via your Facebook Page, Google+ or Twitter account and your network does the rest.
This is the exact same process by social media managers for their business clients. Some rely on more news, some less, but sharing news is the simplest, most effective way of producing and sharing content via the many social media platforms.
A new Pew research poll on the social media habits of almost 4,000 adults shows that Facebook is the favored platform for sharing and receiving news links. Twitter was a distant second and Google+ was not included (perhaps due to its less than stellar number of users and severe lack of activity.) The Pew poll also showed that a majority of users are continuing to access their social media networks primarily through their mobile device. They are making connections, sharing and following links while they are on-the-go. This is good for mobile marketers who are counting on those numbers continuing to increase as time goes on.
In the meantime, if you are looking for an effective way of sharing content via your Facebook Business Page, and haven’t yet started using news links, there is no time like the present to get started.
Currently, Facebook and, to a lesser extent, Twitter, dominate the intersection of social media and news. A new Project for Excellence in Journalism (PEJ) report released as part of The State of the News Media 2012 looks at news consumption and habits on different digital devices. Overall, the survey confirms that Facebook and Twitter are now pathways to news, but their role may not be as large as some have suggested: they are used as supplements to news sources, not as replacements.
More than twice as many digital news consumers follow news recommendations from Facebook than follow them from Twitter. This remains consistent across different digital devices (computers, smartphones, and tablets). 7 percent of Americans get news from Facebook very often, compared with 3 percent who do so via Twitter. Another 19 percent say they get recommendations via Facebook somewhat often, and 4 percent via Twitter somewhat often.
Unsurprisingly, the populations overlap. 82 percent of those who ever get some news via Twitter recommendations also get some news via Facebook recommendations, and 40 percent do so very often or somewhat often. Facebook users, however, are much less likely to be on Twitter than the other way around. Just 27 percent of Facebook news followers also get news via Twitter, with 11 percent doing so somewhat or very often. Overall, 13 percent of digital news consumers follow news recommendations on both Facebook and Twitter – but fewer than 4 percent do so regularly.