The Hello Bar is a simple notification bar that engages users and communicates a call to action.

mobile marketing

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketing

Your Favorite Films Going Mobile

Mobile marketing has opened a plethora of new promotional avenues for everything from shampoo to automobiles, but no market has fared better, it seems than the film industry. Movie revenues continue to climb, buoyed in no small part by the massive marketing potential made possible through social media. Facebook pages for films are now expected, as our “leaked” trailers, and other promotional materials aimed directly at the Social Web.

Perhaps the most effective social media marketing tool for films, however, has been the advent of mobile marketing. It is now possible to take aim directly at tech-savvy folks walking around with smartphones in their purse or pocket. These new hyper-capable phones make it possible to upload streaming video, perfect for film trailers, musicians or whatever it is you can sell with a well-made video.

Mobile marketing has been promised as an effective tool for years now, but it is only just recently that enough of these devices were accessible to make a mobile marketing plan make sense. There are currently millions of smartphones in use around the country. A recent USA Today report showed that 2/3 of all adults in the U.S. now carry a smartphone. When you consider that a little over 80 percent use cell phones today it seems to indicate that more and more people are switching from standard cell phones to smartphones. This migration to smartphone technology means more people have access to the latest information, and they are hungry for it.

What good is a smartphone if you don’t do “smartphone” stuff with it?

Hollywood has had the most success integrating mobile marketing techniques into their traditional marketing. Films like Ghostrider: Spirit Of Vengeance showed what a well-aimed social media marketing can accomplish and now every film has its own social media marketing campaign, especially films aimed at a younger, perhaps better connected audience.

This might be why you are seeing so many mobile ads for “The Hunger Games.” The film, based on the popular series for young adults, seems perfect for a mobile media marketing campaign, so why not pursue one?

Makes sense to me and clearly it makes sense to the producers.

“The Hunger Games,” which premieres on March 23, already has a cult-like following, and media forecasts expect it to storm the box office as the first installment in a planned four-movie series. Already, online ticket pre-sales top 1 million from sites like Fandango and MovieTickets.com, and one uploaded version of the trailer topped 8.1 million views on YouTube, with others gaining millions more.

For months, social media mentions of “The Hunger Games” have introduced millions to the young adult book series that’s captured the attention of fans of all ages. Production company Lionsgate is promoting the first release heavily through online arenas, and fans are chiming in too, as online buzz about an upcoming release becomes one of the primary pushes for a marketing campaign.

Click here to read more about social media promotions for “The Hunger Games.”

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketing

Just About Everyone On The Web Watches YouTube Videos

The fact is, when it comes to videos on the Internet, nobody does it better than YouTube. By better, I mean more of it, in more ways, not necessarily the quality of the videos they host.

YouTube has been talking about improving the quality of the videos they offer viewers for some time. In fact, they have often likened what they are doing to the way cable television offered viewers more channels than conventional television. YouTube‘s problem, however, has been finding ways to nurture and develop original content that wasn’t quite so hit-or-miss.

This week they took another step toward their stated goal by announcing a new plan to generate 25 hours of original content per day with a very specific network of content producers. The growth of this content will be fostered through the use of $100 million in seed money it had already committed to the project.

Their goal is to have 96 new, additional, original channels up and running by the summer time. Just like with all YouTube channels, viewers can subscribe and be notified every time a new video is posted. Unlike conventional television, or even what they are doing at Netflix and Hulu, these YouTube videos are expected to be about 10 minutes long. This is perfect for mobile viewers who want to watch something while they wait in the doctors office, or on the train for their morning commute.

By supplying the seed money to these content producers YouTube is making their business model much easier. Where once they had to create a video and wait for it to begin producing revenue before making another, these producers can make several videos and have them all chugging along at the same time-or have a series of videos ready to go, so viewers get regular updates. YouTube is also planning to share revenue produced by the videos with the content producers, so there is still an impetus beyond the seed money for them to produce original content.

This YouTube plan has been coming for some time, but it appears with this latest announcement that it will be here sooner than we thought.

 

The cash has enticed some of TV’s biggest stars, including “Fast Five” director Justin Lin, who directs episodes of “Community,” ”CSI” creator Anthony Zuiker and Nancy Tellem, the former president of CBS entertainment.

Zuiker is teaming up on a horror series for YouTube after observing his own family’s behavior. His three pre-teen sons spend more time on phones, iPads and computers than watching TV these days.

“We want to jointly take the risk with YouTube and roll the dice on the future,” Zuiker says. “The old regime is going to falter because everybody thinks the TV is the only device that really counts, and that’s just not the case.”

For producers, it’s a chance to create shows that are completely free of meddling from major studios. They can also stay relevant with a younger crowd whose viewing is moving increasingly online.

Click here to read the complete Associated Press story on YouTube’s most recent announcement.

mobile marketing, branding strategies, branding marketing

Is Your Brand Optimizing Mobile Marketing?

If you aren’t paying attention to mobile marketing, then you aren’t paying attention.

The mobile advertising opportunities for your branding strategy are massive, consider this…

According to the guys at DigitalBuzzBlog over there are over 5 billion mobile subscribers which is 70% of the worlds population.  In the US 9 out of 10 people have mobile phones.

In fact kids are more likely to have a cell phone than to have a book (85% kids have phones and only 73% having books).  This is important to you because kids turn into buyers and creating brand affinity at a young age can build your long term marketing strategy.

Do you know what that means for your brand?

It means, get there as fast as you can.  Be quick, but don’t hurry.

Which simply means, do your homework to set up the right offer and make sure you have the infrastructure in place to support it.  Like everything else, if done right, getting there first can give you a head start straight to profits.

If you are a statistical junkie, please check out this great overview of stats from MobiThinking, which gives you a very detailed picture of the mobile marketing landscape.

However, if you are like me, you’re desperate for someone to tell you why, then quickly in a step by step fashion, then this article from Entrepreneur.com giving you three simple steps to create a compelling coupon offer to support your branding strategy.

Bargain hunters may be savvy with scissors or an online coupon code, but consumers are just getting used to the idea of redeeming coupons through their mobile devices. This means the people and the technology behind your point-of-sale need to be equipped to troubleshoot issues with new paperless price reductions.

As a small-business owner, one advantage is that you don’t need to invest in pricey technology to make your coupons easy to use. Building an effective mobile coupon strategy is as simple as following these three steps.

Read more here…