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influence

Dear Olivier Blanchard, You Make Me Want To Be A Better Blogger

by Lori Taylor · 4 comments

influence, blogging, influencer, branding

Olivier Blanchard - You Rock

I’ve been a direct marketer for 20 years.  As a direct mail specialist who has literally helped organizations like the Disabled American Veterans raise almost 3 BILLION DOLLARS, $5.00 at a time – well I think it’s fair to assume I know that space. (And have a bit of an ego to go with it, which I can live with – because I’ve earned it.)

But I can honestly say, while always appreciative of other people’s insights, I’m rarely impressed to the point of dropping to my knees, bowing repeatedly as I say, “I’m not worthy, I’m not worthy”.

If I find myself in that wonderful and incredible state of mind it’s usually because of people like my friends Jonathan Fields, Jay Baer, Eric Graham, Sean Platt and Mari Smith who blow me away on a regular basis (I’ve come to expect it and look forward to it).

But today, with his article on influence at his popular blog, TheBrandBuilder,  Olivier Blanchard just swung for the fences and the ball went to the moon.  I’m at loss for words (which is rare) as how to even introduce it.

As I’ve over simplified with my quote “Popularity is sanity, sales are vanity.  It’s up to you to decide how crazy you can afford to be”, Olivier Blanchard has just it laid out like a Harvard professor, spiced up with a George Lucas Star Wars spin, with insights few people can find the time to share in such a dynamically visual way.

If you remotely care about being influential one day, or connecting with influencers in your space, please don’t hesitate and check out this post TODAY (warning it’s NOT a light read, but it’s worth it)…

Until tools like Klout, PeerIndex and even Twitalizer take into account both sides of the influence mechanism, they won’t be measuring influence. Not really. And neither will you. Don’t be fooled by the promise of simplicity and magical measurement: Understand what influence is and isn’t. Lean what measurement tools can and cannot do. Don’t hesitate to ask difficult questions and go look for answers where no one has thought to before. Don’t fall for hot new marketing religions without first understanding what is myth and what is real. Learn to use tools like Klout like they were meant to be used: Cleverly.

And most important of all, be patient. Social media platforms and the tools that allow you to measure activity and influence there are in their infancy. Digital insights tools will get better over time. Just like it takes years to turn a padawan into a Jedi, the degree of functionality we would like to have at our fingertips won’t happen overnight. In this as with all things, patient you must be.

Read more here…

 

Impact The World Awesomely With Mars Dorian

by Lori Taylor · 21 comments

Today on One Click Society at  Positive World Radio Network, I talk with one of the most awesome new bloggers out there, Mars Dorian. Mars understands something many long time bloggers still can’t grasp: content is the key, but so is living up to your potential.

If you take the way you are right now
and you promote that, then it’s not as inspiring and motivational as it could be because we still carry a lot of
garbage from society, right? You don’t live to your fullest
potential. I always say that instead of being yourself, become
the person you want to be, like your ideal version in your mind,
and then work towards that with everything you do. Never say to
yourself, “I’m just this way or this way.” Find your ideal
version and say, “What would this version of me do in this
situation?” And then you act like this.

…in the beginning, I was really lost. I was really lost in the
jungle. I had so many crazy ideas in my head, so many passionate
ideas, but it took me a few months to find my real brand in
terms of the person that I want to be. It’s really hard to write
the way that you are in real life, right? For me, it’s very easy
if I talk to a person to show what I’m all about, to be
authentic. But when it comes to writing, because I’m not the
greatest writer in the world, it took me a while to actually
make that transition. That’s what I did over a couple of months,
and I just thought about what part of yourself do you want to
show the world. What is the thing that you want to represent?
And then I worked towards that goal.

You can listen to my entire interview with Mars at One Click Society just by clicking here.

Or download the complete transcript of my conversation with Mars Dorian here.

Coach Laura Can Help You Empower Yourself

by Lori Taylor · 22 comments

On my radio show, One Click Society, I had a chance to talk with my friend Coach Laura Rubinstein about the power she receives from what we call, feminine energy. Surpirse! It’s not just for women-it’s there for everyone to capture and use to enhance their businesses, their relationships, their lives…

“I started doing things like writing five things every night that I
was grateful for in the world about myself. And then five things that I
could acknowledge about myself. Because if anyone is like I was out there,
being very hard on themselves and critical of others, then it’s really hard
to access that gratitude. But if you start recognizing things and looking
for things that you can acknowledge and praise. So I started writing down
five things every night that I could acknowledge about myself, which was
really hard. I used to have to say, ‘OK. Well, I like my fingernails.’…’I like my nose, or I like my thumb.’ Something like that. It had to
start somewhere, but it’s amazing what happened. It was like magic, and I
had ultimate power in my life once I got that I could start praising myself
and giving thanks for things that showed up. Even if it was a flower in the
concrete between the sidewalk slabs that I got to see because it’s got this
pretty yellow color. And I was so grateful I got to see this pretty yellow
color that I just adored, and I can generate joy because I just saw that.
Once I started doing that, people started giving me stuff, and manifesting
was really easy. So, you hit upon one of the most powerful forms of
feminine energy there is, which is gratitude and joy and really amping that
up.”

Listen to my entire conversation with Coach Laura Rubinstein at One Click Society, here.

Empower yourself! Download the transcript of my entire conversation with Coach Laura Rubinstein just by clicking here

3 Ways Sure Fire Ways To Crash & Burn With Social Media (Hollywood Style)

January 12, 2010

“If we treated our friends the way advertisers treated us, they’d punch us in the face.” How can you build a virtual communication strategy that is relevant, engaging and is easy to share (be viral!) but doesn’t piss people off? By AVOIDING 3 Popular Strategies. 1. The Rain Main Strategy Posting multiple times in one [...]

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