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ignorance

You love to paint. You’ve been told all your life that you have a gift – a real bonafide talent for it. Your close friend, on the other hand, is a gifted potter and she has encouraged you to take up pottery. You like it but you’re terrible at it. You haven’t even gotten to the point where you can center the clay on the wheel and at the rate you’re going you’re not sure that’s ever going to happen.

And that’s okay. Keep painting and leave the pottery to your friend.

We all have our own strengths and weaknesses. There are things we’re good at and others…well…others not so much. This applies in business as well as in life.

I believe one of the big secrets to success in business is finding out what you’re good at and knowing what you’re bad at. Get better at what you do best and don’t waste time trying to improve on the other stuff.

Find a partner to fill the hole. Find someone who thinks differently than you do. Let them take care of those things you need done but that you’re terrible at and to challenge you to do what you do well better. Usually this means outsourcing the accounting or logistics for a creative-minded entrepreneur. Or it could be the creative brainstorming for a super logical right-brained business owner.

Then work on strengthening your strengths! If you’re great with computers and you’d like to get better at building websites then find a group of website developers who have already mastered those things you would like to master and work with them. Look over their shoulders and you’ll get smarter quicker.

You can do this no matter where you live – do it online or join a local group.

I’m going to leave you with the following words of wisdom handed to me by a colleague:

We’re all ignorant about something. Ignorance means simply not knowing. But stupid, well stupid is doing something you’re ignorant about. And nobody wants to be stupid.

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