The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Facebook

The Key To Facebook Success – Sell The “Like” (that might not be you)

January 24, 2011

When I started doing PPC years ago, it was a well-known fact you never sold the product in an ad, you sold the click.  This principle absolutely applies to the Facebook ‘like’ button as well. With the advent of the customizable welcome tab, people are focusing too much about themselves and not enough of what [...]

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5 Ways To Build A Content Driven Crowd

January 24, 2011

Facebook seems to be the place to be.  I say “seems to be” because every day I get asked to like new fan pages, ads are in my face daily and the like button is crack for marketers.  But once someone likes you, what do you do next? Do you hear crickets chirping? That’s what [...]

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What Happens on Facebook When Angry Annabelle Leaves The Agency?

January 6, 2011

Do you manage social media for clients or does someone manage yours? Who has access to your passwords and accounts? Do you have a policy or contract protecting you if someone leaves or gets fired? You should.  Immediately. I’m seeing more and more issues pop up on various discussion forums just in the last few [...]

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4 GUIDELINES FOR “LEGAL” FACEBOOK CONTESTS

February 14, 2010

Summary of Facebook Promotions Guidelines (http://www.facebook.com/promotions_guidelines.php last revision:  December 22, 2009) Disclaimer: This post provides a topline summary of the key points you need to know if you are planning on using Facebook to promote/advertise a contest.  The new guidelines limit the use of Facebook’s built in status update and commenting features in promoting and/or [...]

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