The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Facebook

Facebook Could Be Your ‘Big Break’

April 22, 2011

Social media giant Facebook is teaming with American Express Open to offer some small business owner their “Big Break.” The rules say that five small business will will a two-day trip to Facebook headquarters for a one-on-one business makeover and a $20,000 stipend to enhance their social media marketing campaign. Not a bad deal, especially [...]

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How To Get ‘Likes’

April 20, 2011

Facebook, with its 500 million members (and counting) is the Holy Grail of marketing. It is the place everyone wants to see and be seen. Even better than just being on Facebook, is garnering ‘Likes’. In case you don’t already know, ‘Likes’ are what people click when they see a post they, well, like. It’s [...]

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Facebook Markets To Marketers

April 20, 2011

Facebook is trying to act like a cool kid at the dance while a cute girl making eyes at him from across the room: They are trying to act totally disinterested. Only instead of avoiding the advances of the cute girl across the room, they are acting as if they haven’t noticed they’ve become the [...]

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7 Secrets To Proving Your Social Media Campaign Rocked (KPI checklist included)

January 30, 2011

Social media optimization is critical for painting the big picture so you can see learn and identify opportunities to mitigate losses and optimize gains with your various campaigns. When I use the term social media optimization, I’m really just talking about any tracking and measuring methods, and assessing the social channels you use to drive [...]

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The Key To Facebook Success – Sell The “Like” (that might not be you)

January 24, 2011

When I started doing PPC years ago, it was a well-known fact you never sold the product in an ad, you sold the click.  This principle absolutely applies to the Facebook ‘like’ button as well. With the advent of the customizable welcome tab, people are focusing too much about themselves and not enough of what [...]

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5 Ways To Build A Content Driven Crowd

January 24, 2011

Facebook seems to be the place to be.  I say “seems to be” because every day I get asked to like new fan pages, ads are in my face daily and the like button is crack for marketers.  But once someone likes you, what do you do next? Do you hear crickets chirping? That’s what [...]

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What Happens on Facebook When Angry Annabelle Leaves The Agency?

January 6, 2011

Do you manage social media for clients or does someone manage yours? Who has access to your passwords and accounts? Do you have a policy or contract protecting you if someone leaves or gets fired? You should.  Immediately. I’m seeing more and more issues pop up on various discussion forums just in the last few [...]

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4 GUIDELINES FOR “LEGAL” FACEBOOK CONTESTS

February 14, 2010

Summary of Facebook Promotions Guidelines (http://www.facebook.com/promotions_guidelines.php last revision:  December 22, 2009) Disclaimer: This post provides a topline summary of the key points you need to know if you are planning on using Facebook to promote/advertise a contest.  The new guidelines limit the use of Facebook’s built in status update and commenting features in promoting and/or [...]

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