Ok, I admit it, even I need some time off every now and again. So, during my Thanksgiving break, the amazing Sean Platt met with my One Click Society radio show guest, digital media entrepreneur, Matt Edelman to talk super heroes, super digital relationships and super new ideas:
I think the interesting thing about how the world
has changed is that human interaction is almost always now
predated by digital interaction. So, when you meet someone, if
you have had any communications with them before meeting them, I
would say the majority of the time, it’s not even by phone. And
you’ve likely researched that person or the company they’re
working with to learn much more about them than you ever would
have known 10 years ago, 15 years ago before meeting them. So,
there really is a different starting point in every personal
interaction than there ever used to be…..One of the biggest
challenges for media companies in the last decade has been
trying to keep consumers trained in the way that the media
companies always took for granted. That’s not something that has
worked out so well for the record industry, for example.
It’s been an enormous challenge for the film business. It’s
becoming perhaps an even greater challenge for the television
business. And then when you get into the news category or the
sports category, the media companies in those businesses
typically made money because they reached consumers almost
entirely through television, and they were paid in one of a
couple of different ways to do so. Now, if they don’t provide
that information for free to consumers, they’ll lose their
audience. So it really does depend on the category, and
consumers migrate to the lowest common denominator in terms of
barriers to get what they want.
Listen to Sean’s entire conversation with Matt at One Click Society on Positive World Radio Network just by clicking here.
Or download the complete transcript of his conversation with Matt Edelman by clicking here
This week I spent some time talking with Josh Baer, a visionary in the world of e-mail.
“I have a very big pet peeve about e-mail myself and it’s one of those things . . . our tagline is “Addicted to Overdrive,” and as a self-proclaimed urgency junkie, I start my day with a lot of great intentions and I allow myself to go into my e-mail and it’s almost like I get my fix of all my problem solvings and all of a sudden other people’s problems are my problems. Just the way people pass e-mails around. You’ll ask someone in your company, “Hey, is this taken care of? No. What’s the status? Oh, I e-mailed him.” My communication has always been like, yeah, I didn’t need to know your tactics. I just need to know if you talked to him. I don’t care if you fax him, call him, or e-mail him. But a lot of people hide behind the e-mails. Then you have shopping online and you’re getting tons of cc’s that you don’t need and it just gets really crazy.
Joshua has a great company called OtherInbox.com. If you haven’t heard of it, check it out. It’s really cool. It’s free. It works with Gmail. I’m going to let him talk about that a little bit today, and I’d like him to give us some background, because what’s unique to Joshua is he’s not just a guy that has a cool technology but like some of the people who listen to this show, he’s an entrepreneur and he’s been there and done that. And one of the reasons that he got into this business was just because that’s where he saw that there was an opportunity because it’s a problem that he could solve.”
Click here to listen to the entire radio show and learn how to survive e-mail overload.
Click here to download the complete transcript: Baer Transcript
“If we treated our friends the way advertisers treated us, they’d punch us in the face.”
How can you build a virtual communication strategy that is relevant, engaging and is easy to share (be viral!) but doesn’t piss people off?
By AVOIDING 3 Popular Strategies.
1. The Rain Main Strategy
Posting multiple times in one day to the same link to your blog, landing page or product. The person you are talking to is the same person whether it’s offline or online. The only difference is the medium!
2. The Sally Fields Strategy
Retweeting when someone RT’s you and gives you props. “You like me, you really like me”. Need I say more?
Don’t act surprised and shout to the world when someone finds you interesting. Test your headlines in your blogs and tweets and if you get mention? Rinse and repeat. Read More
