The Hello Bar is a simple notification bar that engages users and communicates a call to action.

engagement 2.0

Today on One Click Society at  Positive World Radio Network, I talk with one of the most awesome new bloggers out there, Mars Dorian. Mars understands something many long time bloggers still can’t grasp: content is the key, but so is living up to your potential.

If you take the way you are right now
and you promote that, then it’s not as inspiring and motivational as it could be because we still carry a lot of
garbage from society, right? You don’t live to your fullest
potential. I always say that instead of being yourself, become
the person you want to be, like your ideal version in your mind,
and then work towards that with everything you do. Never say to
yourself, “I’m just this way or this way.” Find your ideal
version and say, “What would this version of me do in this
situation?” And then you act like this.

…in the beginning, I was really lost. I was really lost in the
jungle. I had so many crazy ideas in my head, so many passionate
ideas, but it took me a few months to find my real brand in
terms of the person that I want to be. It’s really hard to write
the way that you are in real life, right? For me, it’s very easy
if I talk to a person to show what I’m all about, to be
authentic. But when it comes to writing, because I’m not the
greatest writer in the world, it took me a while to actually
make that transition. That’s what I did over a couple of months,
and I just thought about what part of yourself do you want to
show the world. What is the thing that you want to represent?
And then I worked towards that goal
.

You can listen to my entire interview with Mars at One Click Society just by clicking here.

Or download the complete transcript of my conversation with Mars Dorian here.

Having spent the last 17 years using direct mail as a renewal and acquisition strategy, with acquisition rates as high as 7% at one point and renewal rates well over 30%, I’ve learned a thing or two about relevancy.

My brand experience comes with an exponent. I’ve worked with clients such as Nestle, Coca Cola, GMAC and Procter & Gamble. I like to tell myself I’ve have a bit of brand perspective. Truth is, I have enough perspective to give me a birds eye view.

Makes me wonder, why are these well “funded” national brands struggling to be relevant?

Sure, these brands are doing better than most, but is there really any doubt that they could do so much better? Read More

According to emarketer’s recent October 2009 report titled Social Commerce on Faceboook, Twitter and Retail sites, 92% of consumers consider “recommendations from people I know” as a trusted media source.  Right now it seems to be a number the brands are trying to hang their hats onto, but is it for the right reasons?

First of all, with any statistic you must understand the context.  So what does 92% really mean? If you look at it a little closer, you’ll notice that 92% of people trust recommendations from other consumers they know and even trust opinions posted by unknown consumers MORE than ads on TV, on the radio, in magazines and newspapers. Read More